STAND-OUT. SHOULDERS > WIN THE HUNGER GAMES > BODYBUILDING SUPERFOOOSa PHOSPHAGEN” rece Rae CR ee O a aed SE Cn Rea eu Ree ceed Se eR ace aa eg ee een ET ee aU cry Re Cee Re a Res re ee ee me CLC Rad Ce a ee ee eR ee eee ur eet Ree ey ate Ce aC Ue eas) Se oe en er ante ie eer eee eer TAR Ree a eC eee Cae Pet ue ui Ue Rea outs ee RL On Uae ee a ee a a 3 SCCM ee ec ee ee eer ee ee eee ne eC ery DC aC CCRC ee ed ee ee ee oe re erect ur RC ce ee ae ee eed era Meee eee Cha eer aC Serene h Z HIETECH PHARMACEUTICALS ik eae A 3 Pee DUC RU eae eee OM It et i oer ee eer 2) HEIGHTEN AND MORE RAPIDLY MOBILIZE CONCENTRATIONS“OF PCR MUSCLE ruct’ TO FACILITATE THE PoMrunet et nen attr che acer te Nee ee CU Ce Ue ery ee ee a ee TYPICAL CREATINE PRODUCT WILL HAVE THE EXTRA AMOUNT OF MUSCLE FUEL AVAILABLE To COMPLETE THE ONE ADDITIONAL REP REQUIRED TO PULL THE TRIGGER FOR MUSCLES TO GROW. PHOSPHAGEN™, By Hi- TECH PHARMACEUTICALS MORE WEIGHT... MORE REPS... MORE MUSCLE! 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According to a Harris Interactive survey, 55 percent of working adults are in search of a new profession. So why not turn your passion for fitness and nutrition into your own business? OPEN A NUTRISHOP TODAY! THE RIGHT CONCEPT * THE RIGHT OPPORTUNITY * THE RIGHT TIME We carry all the top brands and the latest cutting edge nutritional supplements at the guaranteed lowest prices! (CNSR ERIS NutrishopUSA.com [if NutrishopUSA {j @NutrishopUSA RAPIDLY APPROACHING 200 LOCATIONS!Pelee Te Ved ac) Nee EeeegCon ten tsTHE BEST JUST GOT BETTER Pe ee a eC SU) ‘more powerful than the famous original. This new formula brings the Cee aD Se ea) recovery. This second generation DARK MATTER formula is loaded with ‘more leucine, anabolic amino acids and glutamine peptides to stimulate protein synthesis and ignite muscle building and repair Plus, it contains an advanced tri-saccharide carbohydrate performance system and multi-phase creatine transport matrix to refuel and reload your muscles with glycogen and ATP. You train too hard not to give your body the best ~ end every workout with DARK MATTER! wee) ee iN cra orm Ea ‘ie pa aya cee aes Sen eee Se ees POWER = PERFORMANCE = RECOVERY — fi in Q vitamin Pn Lad bate Aan i fp, Te ae) le peoRn Con Co Poca FREEZE FRAME rm ea peri ad Donat CTU Peas ch pur Como Zr Seen rE La Sle a ea oo Pea MUSCLE Rs Cia) Petes DC Deed tear ee tani sc tia Alexandre M, Carneiro see 14 une 2014 | muscenagccmISOLABS. path DESIGNED TO SATISFY SERIOUS ATHLETE ISOLABS THE ENGINEERS OF ISOLATE PROTEIN S0CSAE THE NEW DEFINITION OF ISOLATE PROTEIN & os PROTEIN CONCENTRATION CARB* / SUGAR / FAT PROTEIN PER SERVING 7) WT Ta) LT TOTALAMINO ACIDS mee a = — 6OCe www.soLass.com Elite tl ASOLABSNUTRITION Wexsetsi aDitch the weights to build Lal tel Clee cd balance, flexibility and strength? Yes! But before you start calling for blood, hear us out. You can achieve eee Rela your daily dose of iron. We SUR Me ela tele ancl a moves for getting bigger, leaner and stronger. Take Your Medicine Making Gains Do you have rkout routine 16 sunezore | muscenag.omENHANCED OXYGEN UPTAKE ®) ACCELERATED PROTEIN SYNTHESIS ©) INCREASE MUSCLE VOLUME PERFORMANCE pre-workout powner Is DESIGNED DAC a ge Pee OU Aeon a een aL Pr eauca aa inea Care eM as Pa aaa NO CaN cea Co Le ea UL EL a BN ocend — Oe eee Ra eet) B\ MUSCLE VOLUME, MUSCLE FIBER SIZE AND CELL VOLUME... Aelita foo ane me 8 al shal (TV helnle Bo eae o_O aR tide da (F) LEARN MORE AT 2 RT.COM WA it UFTAGSPO!GROUP PUBLISHER Chery! Angelheart EDITOR-IN-CHIEF Mike Carlson GROUP CREATIVE DIRECTOR Alexander Norouzi MANAGING EDITOR Dean Brierly EDITOR-AT-LARGE Rob ART DIRECTOR Andrius Krasuckas GROUP ADVERTISING DIRECTOR Donna Diamond ADVERTISING ACCOUNT MANAGERS Laura (Flores) Thorne, Julie Stone MARKETING MANAGER Laureen O'Brien A/R MANAGER Alice Negrete VIDEO/PHOTO EDITOR Richard Alexander PRODUCTION MANAGER Patrick Sternkopt WEB EDITOR Maureen Farrar COPY CHIEF Jeannine Santiago COPY EDITOR Gretchen Haas CONTRIBUTORS Jeff Alexander, Doug Balzarini, Michael Berg, Josh Bryant, Alexander Cortes, Mark Dusdale, Fred Duncan, Guillermo itzgerald ‘alante, Maureen Farrar, Bob Fitzgerald, Skip Hil, Dwayne Jackson, Matthew Kadey, Jonathan Mike, Elke Nelson, Greg Plitt, Jake Rossen, Mike Salazar, Zydrunas Savickas, Steve Stiefel, Mark Thorpe, Roy Wallack Efrem Zimbalis il! Chairman & CEO Andrew W. Clurman President & COO Brian Sellstrom Executive Vice President & CFO Patricia B. Fox Executive Vice President of Operations Kim Paulsen Vice President General Manager Jason Brown Vice President of Digital Nelson Saenz Vice President of IT com eae og ¢ fete Cmte nite Sat oar $3497MORE IS BETTER FITTRAINER is more than your ordinary pre-workout formula, it's a NS eae LU De nao Co gue eed ‘muscular, sculpted body you desire. FIT TRAINER activates multiple biological processes during your workouts, including neurotrans- CG ene ued FAT BURNING), peak muscle contraction (POWER), vasodilation GUE eee eae ea benefits will help you train harder, faster and longer, while experiencing stronger muscle power, pumps and muscle endurance. FIT TRAINER continues working after your workouts, when you are See a cane na TRAINER helps provide critical muscle protection withthe patented Pree reb ren ama Retour ay ee etd Ce mee ecg Cee Td pe oy we ee eerste — RB a ar y ete Ge “ae yr ieee) ees oa eee a CO ae roe iEDITOR'S NOTE POINT OF DIMINISHING RETURNS at is there tosay about abs? At this point in your training, you undoubtedly know most of the key strategies that go into developing a six: pack: Cut your calories by a reasonable but not drastic amount; train your abs witha wide variety of weighted and bodyweight exercises; use heavy compound moves like squats and deadlifts to strengthen your core; perform some high: intensity cardio intervals a few times a week (but not too often); and a little caffeine always helps. But ifit’s that simple, why doesn’t everybody have abs? The ugly truth about fitness and body composition is that itis cruelly subject to a point of diminishing returns. ‘The closer to your goal you get — especially ‘when it comes to attaining cheese-grater abs — the more difficult 20 une 2014 | muscemagcom itis to get to your goal Going from 22 percent body fat to 11 percent isn't that hard. Dropping 10 percent to seven percent can be rough. ‘The mistake most people make when their progress stalls at the almost: there point is to double down on the effort. They train harder, they cut more calories or they further partition their macronutrients. This is what love about the bodybuilding mindset: the determination to achieve through the sheer dint of hard work. In this case, though, working harder might not equal better results Its possible that your abs demand some fine-tuning beyond modulating volume, intensity and caloric intake. Factors such as sleep, stress and even sunshine (we've reported on the profound connection between vitamin D and testosterone) can have a significant impact on your results. These types of health-based lifestyle tweaks may sound soft, but when you're hitting that glass ceiling of single- digit body fat they can make a big difference. A set of defined abs isa sign of a cohesive training, nutrition and supplementation program executed with purpose. ‘That's why we don't promise a six-pack in four weeks or other nonsense on our cover: Consistency with the basics might not be as sexy as talking about inverted hanging crunch-plank dumbbell iso-holds, but it works. ‘Train hard, eat right and take care of the machine that is doing all of the work in the gym. Ifyou do that, your abs will take care of themselves. fC Mike Carlson Editor-in-Chief ‘MuscleMagCe ese ‘And whether you're going for muscle growth, endurance, or improved overall performance, nothing sets the tone FT eee er erin Cee ae eo a, other step closer to your goal. SE TU ae ae Race BSC CUL RUD LG ENERGY ] ENDURANCE era Ph Rs CN Coe ae Say PS uC aFeedback JOK.COM/MUSCLEMAG TS 66: do abs twice a week, on my bi’s/tri’s day and chest/delts day, as these are lighter-volume days for me. My back and leg days are usually heavier.” —RED BITRI MARK CUNNINGHAM BRANDON MclVOR =DAVID FORGANG OLLIE 8, ATTIAS. =SANTITO SANTIAGO EDWARD WILSON 22 sunezore | muscemag.om= Do you go to w bodybuilding mec w shows asa Pros competitor or as a fan? CCC OR Ce] “have gone to local shows in my area as a spectator and on occa- sion as a fan of some- one who is competing. I have gone to the Arnold Classic once for pre- judging and one time to. the finals. Motivating!” i Rees NANCY ARACELY : Eearcatieaibiag “Ihave competed as well as gone as a spectator. Nothing can compare to being on that stage and showing everyone what hard work can do. Nothing can compare as well to sitting at a show and watching what men and women do for a living and succeeding at their personal goals. Regard- less if you lift at all, it’s an experience that you will appreciate and never forget.” —CHRISTIAN BARTIC “The only show I've ever been to is one in which I competed in June 2012. I'm currently two weeks out from my second show here in California. Pedal to the metal!” —ALEX MONTES Se Kreg rmusdemagcon | JUNE 20% 23,P REMEMBERING mmusdemagcom | JUNE 2014 25WEN ETS ABOUT THIS STUFF BEAT AVERAGE Pe Ra ioe ne ees SS ee co ee ne a ee MerrellCRT AU ene a eee ee Lo WE ARE CONSTANTLY INNOVATING AND DEVELOPING NEW PRODUCTS WHILE ENHANCING CURRENT FORMULAS TO GO. URL ban cee eRe ea Sel one sass ee gael Peres FREDGE eee te cer ey powering the science behind GNC BEYOND Paes anon ecu ey a eee eta tSADVERTISEMENT NOW AVAILABLE Available on iPhone®, iPad® Kindle, Nook™ and Android tablets and phones. amazon|REAL INFORMATION * NO LEARNING CURVE pene eects Pee taenetneit al Sugar at other times of day mmuscemagcom | JUNE 204 29TWITTER for your relationship, worse The unsurprising answer was that in- eventhan excessive Facebook fidelity and divorce were more com- use ifyou happen to be ina relatively mon in relationships in which Twitter new relationship. A researcher from engaged immoderate amounts of a the University of Missouri questioned _person’s time. And that was true of re- 581 Twitter users on how often they _lationships new and old. Maybe it’s use the social media site and whether _ time to go back to porn on the sly. 6 Excessive Twitter use is bad it led to conflict in their relationships. Dptus FOR ATHLETES > Research published by bolsm has demonstr who are ow in testosterone can boost hel levels by supplementing vitamin D specifically the 03 (cholecalcifer ‘supplemental vitamin D may also boost Eat ts of vegetables ond some fruits) and youl ive longer A new study published inthe Joural of Epidemiology & Community Heath found tha “the risk of death from ony couse i isiportantfor performanceathetes icra aby eating one to thre potions 0% for testa Bee Thereaearch locked athe eating hats of 65226 people over 812 y00r | period: Vegetables were found tobe better or you than fut bt fut Stillplayed a significant olin maintaining good health This isthe rst i agate try nea have Low amounts of testosterone. Tis 's important for performance athlete that young athl 30 une 2014 | musemagcomry THECRUELEST cur, -cumesion far outweigh the rsks of nfecto peered eee ere errr Subjects had their muscle strength and tivation measured w ae ere tae ae) Seer ee ets ategories being examined, the study author t that athletes can get desired results Pee toe [intel] SPEED MUSCLE GROWTH GET BETTER GAINS WITH THE POWER OF PROTEIN. esigned for fast absorption, Isocore con- tains a range of proteins including whey protein isolate and milk protein isolate designed to be absorbed quickly by your body, providing amino acids that can be used for your immediate needs while training. After work: outs, these aminos help facilitate faster recovery, buildin, muscle mass and allowing you to train ‘more intensely during your next weight-raining workout. In addition, Isocore contains an Ami: noStack with creatine monohydrate, glutamine, branched chain amino acids (BCAAS) and other ingredients. Creatine helps your muscles fire for more reps of a heavy load; glutamine supports digestion, immunity and recovery; and BCAAs canbe used as energy during training and are de. livered more quickly to muscle tissue than ami nos broken down from protein. Each one-scoop serving of Isocore provides 26 grams of protein and only 110 calories. The product contains no dietary fats and less than 1 gram of carbs. rmuscemagcom | JUNE 2014 31Aer b COFFEE AT WORK IS by tt DRINKING COFFEE while you work could help make your job suck less At least that’s true for those who suffer from chronic shoulder and neck pain related to the workplace. A study performed by researchers at the Norwegian National Institute of Occupational Health concluded that drinking coffee reduces neck and shoulder pain. That jives with what we know about caffeine's pain-blunting effects on athletes. Consuming coffee or caffeine before workouts allows athletes to press more weight and/or perform more reps. In part, this may be due to caffeine's ability to reduce perceived pain — and why it’s often included in pain relievers. Have a ‘cup oF two of coffee whether your workout or your day job is giving you pain, 32 sunezore | musdemagcom Ex DECREASE IN THE LKELIHO OF HEART DISEASE FOR A MARRIED PERSON. THAT NUMBER JUMPS TO 12 PERCENT FOR MARRIED PEOPLE UNDER 50 GO FATTY FISH EAT THIS TO GET BIG AND GET LEAN. ees eet 622-5 =. Cc seen ee ee eee, ee eee Soe Seen os ae Sens aoe ee! eee eae saree aon ee ee Sas oe Saiccisatines Sigmatel ACTIVE YOUTH ~ IN 1985, RESEARCHERS GAVE 2.747 PEOPLE A FITNESS TEST followed by a and executive function, Twenty ey gave the same people another cognitive those wha hae been fitin thei yauth scored significantly higher than ther out-of shape counterparts. Yet another reason to acquire the fitness habitat an early age,me Td THE MEDICAL COST OVER A LIFETIME ASSOCIATED WITH CHILDHOOD OBESITY. See Tideenmedietinclbarcietamncentann geerta would marka signifant increase in pl 2 consumption based on the North American average MG aes tinal gamle voihleatag od LEVEL DOWN 2? hneestoperestits TO AVOID Scpmsining sec! cena Personality a Peychology. found that the real cause of anger a ssion and not the piles ses left in your wake. players feeling just as sive Fallowing a poorly a8 played round. Our suggestion? Take your aggression out in the gym.[intel] FOUR REASONS TO CONSUME MORE FRUIT EXCESS WEIGHT MAKES \ YOUTIRED AND LAZY rats oF poor diet deve nds. If you're tired and sedent come all three. 34 une 20 | miscemagom[intel] CI GREEN TEA MEMORY BOOST 10 fat burning and c: the extra Ltheanine STATIC RESULTS Pree en SSE rmuscemagcom | JUNE204 35GAIN BY LOSING THE FASTER BODY-FAT BURN. fat faster than when you take rate and increase fat-burning, any single-ingredient supple- hormones. Combining them fu: ment. Stack Force containstwo elsyou through workouts while specific formulas: a Diet Ac- you're dieting to burn body fat. tivating Blend and an Energy The Energy and Neuro and Neuro Matrix that use dif- Matrix helps give you en: ferent systems in your body to ergy and helps you feel bet- attack stored fat. ter when you're dieting. This ‘The Diet Activating Blend blend contains caffeine, green contains yerba mate, Garcinia tea and green coffee bean ex cambogia, guarana, raspberry tract. Take a three-capsule ketones and other ingredients. dose about 30 minutes before Yerba mate is a potent CNS workouts, To assess tolerance, stimulator that naturally con- start with one or two capsules tains caffeine. Garcinia cambo- and work up to a full dose KL FAST FACT: EVERY ACTIVE PERSON should consume at least 30 grams of fiber per day to support health and promote muscle building without adding body fat. One cup of cooked black beans provides 16 grams of fiber. That gets you halfway there in one meal OD GLUCOMANNAN is sometimes found in fat longer. It also traps other macronutrients, burning products, butit’s also worth seeking out as a stand-alone supplement to help curb appatite when you're cutting body fat Derived from the konjac making it harder for them to cross through your intestinal wall and into your system. For this reason, avoid taking glucomannan before and after workouts when you want the nutrients you just consumed to enter your system quickly, Instead, take int to2 grams about 30 minutes before whole-food root, glucomannan is a type of fiber that swells when it mixes with water after you consume it. This leads to a fuller feeling in your stomach, which decreases appetite. In addition, glucomannan also slows digestion so your food stays with you digestion to support fat loss. meals to reduce appetite and slow 36 sunezore | muscemag.cmYOUR MASS IF you're struggling to put on quality muscle mass, er. Re he exes i ea ats 5 eee s 5 4 Mia! a Up Your MASS is formulated with an advanced bet iy ee een ah Y Cr eens ei Nein Gael eo eee ee Cimino yeu) such as MCTs, EFAs and CLA Poca Memeo strength and fast pe Meee Cee Cy etoh Ceneetnrcatant - Sustained Release Protein Helps Reb ore er ests On kc eee orrey Coty Fos centre crneri | CCR nC pe ace) CN ean BG S2= wosmonc.com LOL10-MINUTE MOBILITY CHEST FULL OF JUNK IF YOU WANT BIGGER, STRONGER PECS, YOU NEED TO CLEAN OUT YOUR CLUTTERED TISSUE. BY JEFF ALEXANDER Muscles are complicated, Made up of countless fib: ers that should seamlessly slide back and forth as you contract and extend them, muscles are like any complex machine that gets over used: They get junk in them. Sure, “junk” isn'ta highly clinical phrase, but it's actually the perfect description for the various meta: bolic waste products, scar tissue adhesions or trigger points that ac- cumulate in muscles and gum up motions that should be pliable and comfortable. You change the oil in our cars, you blow out your comput- ers with compressed air. It’s time to do the same kind of maintenance for your muscles. Junk that builds up in the pecs, 38 sue zore | musdemagcom and especially the pectoralis minor, can lock your shoulders and arms so that your range of motion (ROM) is compromised. Restoring proper ROM means that more actual mus- le fibers are stimulated during ex- and your pecs can experien greater growth. Your rhomboids do the opposite of the pecs since they are attached between your shoulder blades and pull your scapula toward your spine. I's important to work the junk out of them, too. Packing these two techniques together can really ‘open up the shoulders and help you better stabilize heavy loads. In athletes, junk usually results from overtraining and dehydra: tion, Regular stretching, adequate fluid intake and Epsom-salt baths r — ade can stave off the buildup and inhib- ited movement, but there's a good chance you're already experiencing some grinding gears in your mus- cles. These strategies can help. PEC WALL PRESS EEE Begin by standing with your chest pressed against a ball that’s pinned to a solid wall. (I like the Beastie ball) If your pecs are highly developed, you can use a yoga block to add alittle additional leverage. EERE Experiment with the exact spot you need to apply pressureto. It may take few pick-up-and-place at tempts before you find the spot that needs attention. You'll know it when you press on it KSEE When you find that spot“STAKE THE FIND THE TR SPOT. CHANCES ARE EACHS! of increased tension (it'll probably hurt a little), apply heavy pressure to it for 20 to 30 seconds by lean- ing in and using your legs. Breathe deeply and slowly and relax so you can really sink into the ball. Use your legs and hips to regulate and manipulate the pressure you apply. KEG Decrease the pressure slightly while you take a couple re covery breaths. KSEE Repeat Steps 1 through 4 for four to six rounds for each side. You should notice decreased tension in your pecs with each successive round EEEEER Slowly remove the ball and take your arm through afull range of motion to test improvements in sta~ bilization and ROM. Perform these steps up to three times a day to im- prove chest function and strength. SMR BUTTERFLY (STEBIH Lic flat on your back with a ball under your rhomboids, the mus- cles between your shoulder blade and your spine (MSYEBERH Flex your shoulders and elbows 90 degrees so your upper arms are straight out to the side of your shoulders and your forearms are off the floor. Make sure that your elbows and head are resting on the floor, because lifting either one acti- vates the very muscles you are try- ing to massage [STEBISH| Bring your wrists and el bows as close together as possible over your face and then slowly re- turn them to the floor. Breathe deep- ly and regularly as you relax into the pressure. (EREBE Repeat steps 2 and 3 for five to 10 rounds, then test the ROM in the side you just worked. Repeat for the other side, A little daily maintenance work goes a long way. If you spend five to 10 minutes once or twice a day ad- dressing your tight pecs and rhom- boids with focused SMRand stretch- ing, your bench press numbers and your recovery will show it. rmusemagcom | JUNE 2014 39YOUR ABDOMINAL TRAINING. , ‘The TRX Suspension Train: er is one of the most versa: tile pieces of equipment on the market today. It can be used by gym-goers at all levels, from begin: ners to advanced; it’s lightweight and portable, so it can be set up almost anywhere; and it requires you to constantly remain engaged throughout your entire body. Al most every exercise performed on the TRX (and there are hundreds) demands some kind of core recruit- ment. Here's a simple yet challeng- ing cireult that you can perform two to three times a week. You can use other forms of suspension trainers, such as Blast Straps or even gym: nastic rings, but I find the TRX to be the most versatile and user-friendly. [THREE-MOVEMENT 1. PIKES. Get into a suspended push-up po: sition with your feet in the cradles, your torso braced and your spine neutral. Initiate the movement by 40 sume zora | muscemag.om SUSPENDING DISBELIEF ‘THE MULTIPURPOSE TRX CAN ADD A CHALLENGING NEW DIMENSION TO driving your hips up toward the ceiling without bending your knees. Return back to the starting push-up position and repeat the hip lift for the desired number of reps. 2. PENDULUM SWINGS WITH KNEE TUCKS Start from the same push-up position. Keeping your knees close together, initiate the movement by tucking your knees up toward one el- bow. Return back to the push-up po- sition and immediately swing both knees back up, this time toward the other elbow. Repeat this controlled back-and-forth swinging movement for the desired number of reps. 3. BODY SAW Start from the same push-up position (or from your forearms if it becomes uncomfortable on your wrists). This exercise requires very little movement. You simply push your body backward from your hands, about 6 to 12 inches. There is no up-and-down movement in volved. Think of trying to push your feet to the wall behind you. Every time that you extend back your abs will engage to help keep you in neu: tral alignment. Be sure not to drop the hips and dip into any sort of um bar extension — thisisa sign tostop the exercise Beginners should shoot for two rounds of this circuit, completing 15 pikes, 20 swings and 15 saws. More advanced trainers can work up to three rounds of 20 pikes, 30 swings and 20 saws. Slot this circuit in at the end of your workouts two to three times per week and your core will become anteed.(T= Mad talat =p t= ue oT a Reem haw Ri Five SETS oe yd ., ASST (ineYBOLIC WHEYBOLIC mat ae Bia Bact uta) Seateteaeet? aH ris ania coonse a ae rereent or Pe 1 en pateCry NOEL PACKED PIZZA Cae AO ae ad Dre Peete Fe aliictalcttad ed Teed Sead ard Seiad er ei Peet onion, chopped Preieenen cr Turn on broiler to preheat. After trimming excess fat from chicken, place each Ce ee ne ens until they're approximately "/4- to '/2-inch thick. Coat both sidé chicken breasts with olive ol. Thoroughly mix all spices ina small bowl and, sprinkle spice mixture over chicken breasts. Place the seasoned chicken breasts ene et et ee ere rr reteset eet ee Coe nc er eee promt retain tr teen 5 minutes until toppings achieve desired erlspiness. Serves 6. Corry ern ee Poe eensST: it) tee) rT esh ye Ld Bde Ca qt ya ca (4a Lf) R11 MEGEED)YOUR/MUSCLESI TT a LTT TAL mn Gea Cn PA NC 7 Moe cee CU ea ee ee ee ee ae taste with 30 grams of protein. Powered by MuscleMeds world famous CARNIVOR Beef Protein Isolate, these soft baked high protein bars provide the power of quality beet protein to fuel your muscles and feed your appetite. Enjoy the new delicious Ce eee ecru AVAILABLE IN DELICIOUS CHOCOLATE PEANUT BUTTER AND COOKIES & CREAM!SH*T I HATE TO SEE WALK THAT WALK \ WHO'S TRAINING THE TRAINERS NOWADAYS? BY GREG PLITT, MUSCLEMAG GUEST EDITOR Ike theyre. desperatly {of Shape, and being hee Isreal probe with this Is that youre and need yu to help me along the todel you ave to walk tit walk | But instead of understanding Cents wl ook ike ate they've worked with you. > MOST PERSONAL TRAINERS Instead, what Is knowledge they have — AND NOT NEARLY ENOUGH while they're counting ABOUT THEIR CLIENTS. ¢¢ mspLaceopronmes oe 44 sume 2014 | musdemagcom PURE IRONY ‘The sad part of this situation is that your clients are where your money is going to come from in the first place. If you help someone — and really change them — that per- son is going to walk around telling everyone he knows: “Hey, you have to train with Joe. He's awesome!’ Once that starts happening, you'll have more clients than you know what to do with, ARE So many, in fact, that you eae FAR TOO CONCERNED WITH HOW wont be training clients MUCH MONEY THEY'RE MAKING, ™7more-You'lbetraining trainers to go out and train clients using your system, and you'll be making mon- ey from allofit. That's how the most successful people in the business have done it — by actually caring about their clients, paying attention to them and helping them make changes. Ifyou're a personal trainer, start paying attention to your clients, lis ten to them and give them all the help you can. Do that, and money will always chase you.