Name: Mahantesh Mamdapur

Roll No: SU21 (18MBA213)

Division: Sunway
Date: 04/03/2020

Title: chocolate shop

Business goals: creating new trend in chocolate which can attract all type of age groups. Sale
different types of the chocolate in single shop. Now day’s chocolate becoming part of the all festivals
and sweet movements.
Product: chocolate and chocolate related products
Market study & Marketing strategy:

 Shop area is in middle of the city name called Patil plant. Walk-ins in Patil plant daily 3K -5k.
And near to Patil plant 12 colleges and it is residential area. Total population of Vijayapur 6
lakhs.
 Creating shop web site, uploading all information about chocolate like quantity, pricing
customer reviews and what is special about that chocolate.
 Creating instagram, Facebook, linked in pages and uploading daily about chocolate benefits
video.
 Creating Gift packs for birthday, anniversary, valentines days, New year, Rakasha
Bandan.Christmas.
Now day’s chocolate becoming part of the all festivals and sweet movements.
Market area: Vijayapur.

Demographic details:
a)      Total population: 6 lakhs
c)       Mobile users:50% mobile users
d)     Smart phone users:70% of smart phone use
e)      FB:3-3.5 lakhs of FB users in Vijayapur
f)       You tube:60% you tube users.

Advertisement modes: Whatsaap, Ebanner, microsites, social media.

Whatsaap for Better Customer Engagement:
Whatsaap offers direct communication between customers and business representatives through short
but helpful messages. By incorporating Whatsaap into your marketing plan, you can respond swiftly
to all the important queries of your loyal customers in no time.
Ebanner ads
Ebanner ads are intended to generate traffic to a website by linking to it. Also, web banners can
function as regular, print advertisements: inform, notify about a new product, increase brand
awareness and so on. However, most banners are clickable.
Microsites
Microsites are a great way to promote brands and events — separately from their parent
brand/company. They offer great freedom to design their web space according to individual brand
characteristics, without any restrictions.
Social media.
Social media is an essential piece for business marketing strategy. Social platforms help you connect
with your customers, increase awareness about your brand, and boost your leads and sales. With more
than three billion people around the world using social media every month.
Company website:
https://mahanteshmamadapur.wixsite.com/mysite-3
AIDA Model:
Attention – through the creation of the Facebook television ad, attention is attracted as the concept is
fun and exciting and may be something that consumers may wish to do themselves. Through this
unique concept consumers are highly likely to remember the ad, ideally remembering the products
being advertised as well.
Interest – through the discount sales promotions seen in both Woolworths and Coles, interest is
created as consumers may see the sales promotion as an opportunity to try one of the new products
available to them.
Desire – social media campaign convinces consumers that they want the product through the
inclusion of recipes using blocks which would appeal to any chocolate lover.
Action – the inclusion of the experiential aspect of their campaign calls on consumers to take action
and participate in the activity in order to understand what flavour they are most suited to. The end
board used in both television advertisement offers customers to “join flavour conversation” on
Facebook.