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Strategic Management Assignment 4
Strategic Management Assignment 4
SN : C1I018022
Question:
1. Why are merger and acquisition strategies popular in many firms competing in global
economy?
2. What reasons account for firm's decisions to use acquisition strategies as a means to
achieving strategic competitiveness?
3. What are the seven primary problems that affect a firm's efforts to successfully use an
acquisition strategy?
Answer :
1. The reasons why mergers and acquisitions are popular in the firms competing in
global market are as follows:
2. When an acquisition is made, the company would have an increased market share and
possibly profitability by merging resources. This is done to help prevail any market
entry barriers it had before. Customer loyalties and economies can be overcome. It
creates more value for the stakeholders. As well as earning above average returns
from the acquisition, especially when it could not do so on its own.