Aaaa

Mohammed Aashir-10B
th
Project #1
Business plan for proposed launch of the amul soap

Prepared for:

Mrs. Aparna Proposal issued:

15.04.20
Commerce- head of department
Jssis campus, JVC, Dubai
P 1234567890 | E Aparnaprvn@gmail.com

ST AT EM EN T OF This proposal and supporting materials contain confidential and proprietary business
information of @aashir. These materials may be printed or photocopied for use in
C ON F ID EN T IA L evaluating the proposed project, but are not to be shared with other parties.
ITY
About Us
Whether you need to create a brand from scratch, including marketing materials and a
beautiful and functional website or whether you are looking for a design refresh we are
confident you will be pleased with the results.

We work with clients big and small across a
range of sectors and we utilize all forms of
media to get your name out there in a way
that’s right for you. We believe that analysis of
your company and your customers is key in
responding effectively to your promotional
needs and we will work with you to fully
understand your business to achieve the
greatest amount of publicity possible so that
you can see a return from the advertising.
We have a number of different teams within our
agency that specialize in different areas of
business so you can be sure that you won’t
receive a generic service and although we can’t
boast years and years of service we can ensure
you that is a good thing in this industry.
Our teams are up to date with the latest
technologies, media trends and are keen to
prove themselves in this industry and that’s
what you want from an advertising agency, not
someone who is relying on the same way of
doing things that worked 10 years, 5 years of
even a year ago.
Whatever the level of support you require, we
are sure that we will have a package that meets
your needs. All of our virtual professionals are
highly experienced in the areas in which they
work and have been through a thorough
recruitment process to ensure they deliver to
the high standard that you would want for your
business.

“ We will work with you to fully understand your business and your target audience to inform

“
our marketing strategy. Using the outcome from the Company Analysis, we will put together
a plan for the most effective marketing strategy to get the best results for your business.

WHO WE ARE WHAT WE DO

We are a fairly small, flexible design studio that
designs for print and web. We work flexibly with
clients to fulfil their design needs. Whether you
need to create a brand from scratch, including
marketing materials and a beautiful and
functional website or whether you are looking
for a design refresh we are confident you will be
pleased with the results.
We strive to be the best at what we do and
offer:
 All aspects of brand development, from logo to
stationery
 Website, app and software development
 Event promotion and advertising

@Franck | Proposal for Tank Consultancy 2

Our Team
DUKE
WILSONS
Position: Creative Director
Experience: 7 years
Duke is our Creative
Director, digital designer
and web designer.
Before starting the
company, Duke worked as a
designer and studio manger
for a design house who
boasted a number of big
name clients. Duke has
brought his vast experience
from this role to the work he
does at @Franck.
“ Imagination is the beginning
of creation.
3 @Franck | Proposal for Tank Consultancy
VINCENT
VAPE
Position: Graphic Designer
Experience: 6 years
Vincent is our graphic
designer, specializing in
print design. He also
supports Luke on projects
with his knowledge of HTML
and CSS.
Vincent has also worked
with some big names and his
designs have won several
industry awards. He has
finished his doctorate in
Graphic Design and enjoys
building his experience
within the industry.
“ Design is so simple,
that’s why it is so
complicated.
JERRY PISA
Position: Business Manager
Experience: 4 years
Jerry is our Business and
Project Manager looking
after the day to day running
of our studio.
Jerry’s focus is on bringing
new business to the
company. His qualifications
in project management
ensures that all of our
projects run smoothly from
start to finish.
“ The purpose of business is to
create and keep a customer.
Case Study

CITY
ENTERTAINMENT
WEBSITE
The City Entertainment Commission required a vibrant, dynamic, easy to update and access
website which allowed users to find events near them, and advertise their own.

During the briefing phase it became apparent
that this was a special project that would need a
high-level of customization. Working with City
Entertainment’s project planners and managers,
we were able to turn their vision into reality, on
time and on budget.
The City Entertainment website features many
new technologies and accessibility options
design to be easily accessible to all members of
the community. The website launch was a
successful event, attended by some of the
leaders in the local IT industry.

PROJECT SPECIFICATIONS

 Website and branding design including sourcing of third party print providers On time & on budget
 Website and app development Early & on budget
 Search Engine Optimization (SEO) and promotion On time & on budget

@Franck | Proposal for Tank Consultancy 4

5 @Franck | Proposal for Tank Consultancy
Our Services
Whether you need to create a brand or website from scratch, or you are looking for a design
refresh, we are confident you will be pleased with the results. The services we offer are:

Design

 Logo and brand design and refresh $ 150 p/h

 Complete corporate stationery packs and brochures $ 150 p/h
 Website, app and digital collateral design $ 180 p/h

Development

 Website and branding design including sourcing of third party print providers $ 200 p/h
 Website and app development $ 250 p/h
 Search Engine Optimization (SEO) and promotion $ 200 p/h

Promotion

 Website and branding design including sourcing of third party print providers $ 120 p/h
 Website and app development $ 150 p/h
 Search Engine Optimization (SEO) and promotion $ 300 p/h

“
We believe that analysis of your company and your customers is key in responding
effectively to your promotional needs and we will work with you to fully understand
your business to achieve the greatest amount of publicity possible so that you can
see a return from your investment.

@Franck | Proposal for Tank Consultancy 6

Project Description

PROJECT SPECIFICATIONS

 Design: logo, corporate identity, print providers Step 1

 Design: corporate website Step 2
 Development: front and rear-end development of website Step 3
 Development: domain name, hosting, SEO, social media management Step 4

We want you to feel informed and empowered during the progression of your poject. Below
we have outlined in detail what each of your unique project specifications will involve.

1 Design of logo and corporate print collateral. Print providers.

A logo is a graphic mark or emblem commonly used by commercial

enterprises, organizations and even individuals to aid and promote instant
public recognition. Logos are either purely graphic (symbols/icons) or are
composed of the name of the organization (a logotype or wordmakr). At the
level of mass communication and in common usage a company’s logo is
today often synonymous with its trademark or brand.

2
Corporate website design

Web design encompasses many different skills and discplines in the

production and maintenance of websites. The different areas of web design
includes: web graphic design, interface design, user expierence desin and
searh engine optimization.

7 @Franck | Proposal for Tank Consultancy

 3
Front and rear website development

Web development is a road term for the work involved in developing a

webite for the internet or an intranet. This can include web design, web
content development, client liaison, client-side/server-side scripting, web
server and network security configuration and e-commerce development.

Web Development can be split into many areas and a typical and basic web
development hierarchy might consist of:

 Ajax: Asynchronous JavaScript provides new methods of using JavaScript

 Flash: Adobe Flash Player is a ubiquitous browser plugin ready for RIAs

 JavaScript: is a ubiquitous client side platform for creating and delivering

rich Web applications

 JQuery: cross-browser JavaScript library designed to simplify and speed

up the client-side scripting of HTML

 HTML5 and CSS3: latest HTML proposed standard combined with the
latest proposed standard CSS

4
Domain name, hosting, SEO and social media management

A domain name is an identivcation string that defines a realm of

administravite autonomy, authority or control on the internet. Domain
names are formed by the rules and procedures of the Domain Name System
(DNS).

Social media emply web- and mobile-based technologies to support

interactive dalogue and “introduce substantial and pervasive changes to
communication between organization, communities and individuals”. Social
media are social software which mediate human communication. When the
technologies are in place, social media is ubiquitously accessible, and
enabled by scalable communication techniques.

@Franck | Proposal for Tank Consultancy 8

Our Off er
Design Development

$ $
2990
20 hours

We have establihed that a comprehensive

4550
30 hours

The successful implementation of a new

design schedule based on consideration of digital identity is dependent on a disciplined
your needs. development phase.

Every project needs to start with a strong
foundation. In recognition of this, we
recommend thorough attention is paid to
establishing a stron and cohesive visual
identity for you that will cross platforms
effectively and ensure that your brand does
not get lost amongst the noise of your
competitors.
To ensure that the roll-out of your new
website and social media identity runs
smoothly, we have undertaken the
responsibility of collateral management.
Because of this, we will be providing
everything from your domain name, to social
media presences as well as ensuring your
website functions as promised.

 Design and development of two logo  Front and rear-end development of corporate
concepts to choose from website

 Development of a larger visual identity from  Supply of domain name

chosen logo
 Provide hosting for 1 year
 Design of new corporate print collateral
 Search Engine Optimisation
 Design of new corporate website
 Facebook and Twitter management
 Sourcing of third party providers for print
collateral

* Quoted prices assume your responsibilities under the Term and Conditions are met and any
required content and resources are provided on time as necessary. If the price is likely to
change, we will contact you before we proceed.

9 @Franck | Proposal for Tank Consultancy

Project Budget
Breakdown
Step 1: Design Phase I – Design of logo and corporate print
collateral. Print providers

 Logo Design $ 1000

 Corporate print collateral and visual identity development $ 500
 Print sourcing Free

Step 2: Design Phase II – Corporate website design

 Corporate website design $ 1000

 Social media page design (Facebook & Twitter) $ 490

Step 3: Development Phase I – Front and rear-end website

development

 Front end and rear-end website development $ 2000

 Website testing $ 550
 Social media pages development $ 500

Step 4: Development Phase II – Domain naime, hosting, SEO and

social media
 Domain name purchase and 1 year hosting plan $ 250
 SEO $ 500
 Social media management $ 750

@Franck | Proposal for Tank Consultancy 10

Project Timeline
Weeks 1 2
Design
Development
DESIGN
Week 1: Logo designs
A alogo is not a brand. But a logo quite often
represents the brand. In this first week, we
focus on the research and drafting of
concepts for you new logo. Towards the end
of the week, we will contact you to make an
appoitment to present to concepts to you.
Week 2: Selection of logo, identity design
Week 2 starts by polishing and setting the
guidelines for use of the log you’ve selected.
From here, we’ll start to expand the visual
identity for your brand and establish rules
for its application across various media. This
week includes the design of your corporate
print collateral.
Week 3: Website and social media design
Once a solid foundations has been created
for your visual identity, we’ll start working
on translating it for use in your website and
any additional digital collateral you’ve
requested. You’ll need to ensure that you
have the content you’d like in your website
to us in an easily accessible form (e.g. a
Word document), so that we can keep to
schedule.
11
3 4 5 6
DEVELOPMENT
Week 4: Website development
Once you’ve signed off on the design and
functionality requirements of your new
website, we’ll get to work making it a
functional presence. Our developers use
semantic, clean code to ensure accessibility
to alle members of the community.
Week 5: Website testing, social media
development
It may look done, but your website is bound
to have little bugs and issues at this point
and that is why we dedicate a week to
problem solving so that your customers’
user experience is pain-free. We’ll also set
up the social media pages you’ve requested
in a style which matches your website
design.
Week 6: Website implementation, client
hand-over
Once we’re sure all is as it should be, we’ll
upload your website to your new host and
double-check everything works before it is
launched. We will contact you to arrange a
time to go over the entire site with you and
show you how to maintain it. Once you’re
satisfied we will hand over your new site for
its offical launch.
@Franck | Proposal for Tank Consultancy
Acceptance of
Quote
@Franck Project #222 - Tank Consultancy Brand & Website

Tank Consultancy Project Due Proposal Date

456 Tankstreet, New York 6 weeks after deposit 06.01.2018
will@tankconsultancy.nl

 Design (phases I & II) $ 2990

 Development (phases I &II) $ 4550

TOTAL incl. Tax $ 7540

Print name

Position

Sign here to approve Date

Payment Terms
Information
Direct Deposit I accept the proposal above and I have read
and understand the Terms and Conditions of
@Franck BSB: 234023409 Service provided by @Franck, and agree to
Bank of Mars Account No: 094092 abide by them. I include with this acceptance
the deposit of 50% to start the project.
○ Tick if you would like us to send you an invoice.

@Franck | Proposal for Tank Consultancy 12

@Franck | www.atfranck.com | info@atfranck.com