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Strategic Management Journal

Strat. Mgmt. J., 34: 910–934 (2013)


Published online EarlyView 22 March 2013 in Wiley Online Library (wileyonlinelibrary.com) DOI: 10.1002/smj.2051
Received 29 July 2010 ; Final revision received 5 April 2012

DO REGIONS MATTER? AN INTEGRATED


INSTITUTIONAL AND SEMIGLOBALIZATION
PERSPECTIVE ON THE INTERNATIONALIZATION
OF MNES
JEAN-LUC ARREGLE,1* TOYAH L. MILLER,2 MICHAEL A. HITT,3 and
PAUL W. BEAMISH4
1
EM Lyon Business School, Ecully, France
2
Kelley School of Business, Indiana University, Bloomington, Indiana, U.S.A.
3
Mays Business School, Texas A&M University, College Station, Texas, U.S.A.
4
Richard Ivey School of Business, University of Western Ontario, London, Ontario,
Canada

Traditional research suggests a relationship between country-level institutions and the location
choices of MNEs. However, more recent theory suggests MNEs also focus on regions
(semiglobalization). Therefore, this study examines institutional effects in the context of
semiglobalization by considering the influences of three formal institutions (i.e., regulatory
control, political democracy, capital investments) of countries and geographic regions on MNEs’
location choices of internationalization. We use a sample of Japanese MNEs operating in 45
countries within eight regions. The results show that their degree of internationalization into
a country is influenced by both country and regional institutional environments. Additionally,
a semiglobalization perspective provides better explanatory power than does the country-
level perspective. These results present a new perspective on how MNEs consider institutional
environments in their international strategy. Copyright  2013 John Wiley & Sons, Ltd.

INTRODUCTION theoretical perspectives. One perspective acknowl-


edges the importance of institutions. Here, scholars
The decision to expand operations into foreign have focused on country-level influences whereby
markets, or internationalize, is one of the most location-specific institutional factors affect the
important strategic decisions made by multina- MNE’s ability to exploit its resources in host coun-
tional enterprises (MNEs) (Goerzen and Beamish, tries and thereby influence its internationalization
2003; Hitt, Hoskisson, and Kim, 1997). As a result, decisions in these countries (e.g., Chan, Isobe, and
factors that influence how much and where to Makino, 2008; Gaur, Delios, and Singh, 2007;
internationalize have attracted much attention in Meyer et al ., 2009). Recently, a second stream
the scholarly literature using a number of different of research has focused on MNEs’ international
strategy of semiglobalization. The ‘semiglobal-
ization’ perspective emphasizes the importance
Keywords: internationalization; institutional environ-
of regions in MNEs’ international strategy as
ment; semi-globalization; regional strategy; location of their regional coordination helps them to main-
foreign subsidiaries tain local responsiveness and exploit region-bound
*Correspondence to: Jean-Luc Arregle, EM Lyon Business firm-specific advantages (Ghemawat, 2003, 2007;
School, 23 avenue Guy de Collongue, 69134 Ecully Cedex,
France. E-mail: arregle@em-lyon.com
Rugman and Verbeke, 2004, 2005). These two
streams of research have developed independently,

Copyright  2013 John Wiley & Sons, Ltd.


Geographic Regions, Institutions and MNEs’ Strategy 911

leaving gaps in our understanding of whether and the relevance of a ‘semiglobalized’ institutional
how regions matter in MNEs’ international strat- perspective. Third, we identify the effects on inter-
egy. For instance, there is a need for a greater nationalization decisions of the institutional envi-
understanding of how formal institutions influence ronment in geographic regions and the effects of
internationalization decisions at the country and a country’s institutional profile relative to other
regional levels (Chan et al ., 2008). countries’ profiles in the same region. Although
Accordingly, in this study we provide a mul- research exists on specific regions and on effects of
tilevel rationale for MNE decisions about where particular institutions (e.g., Oxelheim and Ghauri,
and how much to internationalize (i.e., an MNE’s 2004; Schiavo, 2007; Seyf, 2001), little is known
degree of internationalization into a host coun- about how an MNE considers the attractiveness
try) by investigating the dual effects of formal of a region and of countries within it. Finally, we
institutions (North, 1990; Williamson, 2000) at further compare the traditional country-level insti-
the country and region levels. We examine the tutional approach with the region- and country-
effects of three formal institutions (i.e., regula- level semiglobalized model to understand which
tory control, political democracy, capital invest- provides a better understanding of the institutional
ments) in the context of semiglobalization. These environment’s influence on MNEs’ foreign market
perspectives suggest that MNEs consider institu- investment decisions. Thus, we complement previ-
tional environments in their decisions about where ous studies with a more inclusive view, resulting
and how much to internationalize at two critical in a new and more systematic understanding of the
levels: selecting attractive regions and selecting effects of the institutional environment on interna-
attractive countries within regions. As mentioned, tionalization decisions.
it is known that institutions affect the attractiveness
of FDI destinations. However, we develop and
test a different perspective. Countries are attrac- THEORETICAL DEVELOPMENT
tive not only because of their institutions but also
because they serve as platforms for entry into Current theoretical and empirical work on MNE
their regions, enabling regional arbitrage, creating internationalization emphasizes the systematic
real options for regional expansion, and increas- ownership and location advantages of FDI and
ing the value of pre-existing regional investments.1 identifies the role of institutions in motivating
Hence, the institutions of a region in which a foreign investments into a country (e.g., Delios
country is located are an important criterion for and Henisz, 2003; Globerman and Shapiro,
an MNE’s degree of internationalization into a 2003). The institutional environment consists
country. We test these models by applying a mul- of those structures that form the basis for a
tilevel methodology explaining the propensities of society and constrain behavior within it (North,
Japanese MNEs to internationalize into 45 coun- 1991). In addition, new institutional economists
tries located in eight geographic regions. have emphasized the important role that formal
This study contributes in several ways to our institutions play in providing stability, minimiz-
knowledge of strategic decisions regarding foreign ing market failures, reducing uncertainty, and
direct investments (FDIs), the effects of institu- alleviating information complexity in economic
tional environments, and a semiglobalization strat- exchanges (North, 1990; Williamson, 2000). Thus,
egy. First, our study provides additional support it is clear that institutions matter, particularly the
for the prior arguments on the importance of formal institutional structures that, through written
regionalization (or semiglobalization). Our inves- laws, regulations, policies, and their enforcement
tigation confirms that an MNE’s prior interna- measures, prescribe the actions and behaviors of
tionalization into a region has an effect on its people, systems, and organizations.
future decisions to internationalize into a coun-
try, validating a semiglobalization approach. Sec-
ond, we separate the dual effect of three formal The three formal institutional ‘pillars’
institutions on MNEs’ choices of internationaliza- North (1990) argued that the constraints of for-
tion at the region and country levels, showing mal institutions occur through political, regulatory,
and economic structures because of their strong
1 We thank an anonymous reviewer for this idea. and visible impact; as such, they are likely to
Copyright  2013 John Wiley & Sons, Ltd. Strat. Mgmt. J., 34: 910–934 (2013)
DOI: 10.1002/smj
912 J.L. Arregle et al.

influence localization decisions (Holmes et al ., expression2 (Adam and Filippaios, 2007). As sep-
2013). The regulatory environment provides over- arate constructs, one captures the level of rep-
sight and direction for the conduct of organi- resentation, participation, and freedoms available
zations. As an institution of potential coercive to people in voicing opinions and influencing
force, the regulatory environment influences firm outcomes; whereas, the other focuses on the
actions through rule-setting, monitoring, and sanc- degree of parameters for commerce resulting from
tions, thereby reducing uncertainty for the collec- legislation.
tive (North, 1991). Early institutional economists Finally, strong economic institutions serve as
(e.g., Coase, 1959) focused on the power of regu- a formal constraint that reduces uncertainty and
lations to create and enforce property rights protec- information asymmetries between borrowers and
tions; these regulations were believed to aid market lenders in transactions and establishes rules in
transactions under the assumption that ‘govern- the market economy (Hodgson, 1988; North,
ment steps aside’ and releases control to allow 1990). These institutions are location specific
free markets after this role is fulfilled (Williamson, and can facilitate as well as constrain market
2000: 598). Thus, many attributes of the regulatory behaviors (Zukin and DiMaggio, 1990). Economic
institutions influence the availability of financial
environment, such as the level of enforcement or
resources and potential consumption, production,
openness of law, might also facilitate market trans-
and cost of living in the country, and thus they
actions by reducing uncertainty (Globerman and
have a strong impact on FDIs (Brouthers and
Shapiro, 2003). However, Bardhan (1989) suggests Brouthers, 2000). These economic institutions are
that extensive governmental control or interference evident in a country’s monetary and fiscal policies
in business is often perceived as a hindrance to (Beck, Levine, and Loayza, 2000; Lucas, 2003).
the conduct of business and may even go beyond Given their influence on purchasing power and
serving its beneficiaries. For example, research investments made in labor, technology transfer,
has found that government regulations frequently and production (Romer, 1994), a country’s cap-
increase the perceived transactions costs of doing ital investments, or the commitment of capital
business abroad and also lead to sacrifices in effi- or money to purchase assets, promote an econ-
ciency (Brouthers, 2002; Yiu and Makino, 2002). omy’s strength and liquidity, thereby increasing a
Thus, regulatory control , that is, greater govern- location’s attractiveness for MNE investment and
ment involvement in setting rules and standards serving as a proxy for the strength of economic
that prescribe and constrain the behavior of orga- institutions (Tirole, 2003).
nizations in commerce often also imposes direct
or indirect costs on the firm (i.e., the formal rules The role of regions in semiglobalization
and laws that monitor and direct the conduct of
firms). A focus on the globalization of international
Second, as an institution, political democracy firms that solely considers effects at the level
establishes the level of checks and balances in of the host country (including their institutions)
government and reflects an ideology of how peo- may not fully or accurately represent MNEs’
ple and entities in society (e.g., organizations) strategic practices (Ghemawat, 2003; Rugman and
should be governed (Gaur et al ., 2007). It affects Verbeke, 2004). In response, a semiglobalization
approach suggests that a firm’s foreign investments
the MNE operations as political regimes can cre-
follow patterns exhibiting regional aggregation
ate significant uncertainty and potential costs for
and arbitrage logic to cope with the opposing
them. Political democracy reflects the discretion
pressures of globalization (i.e., integration) and
of government over its citizenry and is marked local markets (i.e., localization) (Arregle, Beamish,
by voting rights and freedom of speech, assem- and Hebert, 2009). Semiglobalization involves
bly, and media. Thus, while the regulatory envi- partial cross-border integration whereby barriers
ronment focuses on the application of laws and
rules in commerce, the political environment pre-
2
scribes how laws and rules are created, defining However, we note that political structures can affect changes
in regulations. For example, differing political views allowed
the society’s level of human and political rights by political democracies may slow regulatory changes (Becker,
for participation in rule-setting and freedom of 1983; Li, Qiang, and Xu, 2005).

Copyright  2013 John Wiley & Sons, Ltd. Strat. Mgmt. J., 34: 910–934 (2013)
DOI: 10.1002/smj
Geographic Regions, Institutions and MNEs’ Strategy 913

to market integration are high but not high throughout a region rather than being restricted
enough to insulate countries completely from to one country. Thus, firms are able to reap
each other. These situations cannot be fully benefits from these regional fungible capabilities
understood through purely country-level analyses when they have expanded into countries within
but require an evaluation of operations across that region. They exist when the firm is able to
multiple locations (e.g., within a region) that integrate its foreign subsidiaries regionally while
are distinct from but not entirely independent maintaining responsiveness at the country level.
of each other (Ghemawat, 2003). Therefore, the Therefore, RFSAs can be exploited successfully
region composed of geographically proximate by a firm across a region through low-cost link-
countries becomes an important level of analysis ing investments (i.e., low transaction costs) due
when examining MNEs’ internationalization and to the relative geographic proximity of these
institutional influences (Arregle et al ., 2009; countries and their corresponding CSAs (Rugman
Ghemawat, 2003). and Verbeke, 2005). Generally, replicating and
exploiting fungible resources in foreign countries
can be challenging because of their intangibility
Semiglobalization mechanisms and prior
and the need to develop specific approaches to
regional internationalization
deal with the idiosyncrasies and characteristics of
The semiglobalized perspective suggests that foreign markets (Kumar, 2009). Such processes
firms often seek to expand by exploiting their emphasize the importance of discovering the crit-
prior internationalization in regions and specific ical traits of these markets through organizational
countries in those regions. Two key mecha- learning.
nisms help MNEs engage in this semiglobal-
ization behavior: the redeployment of region-
Organizational learning and strategic options
bound firm-specific advantages and organizational
learning. Acquiring market- and network-specific experien-
tial knowledge is time-consuming yet critical to
internationalization success for an MNE because
Region-bound firm-specific advantages
it must overcome its liability of foreignness or
The MNE’s geographic scope is a critical dimen- outsidership3 (Johanson and Vahlne, 1977, 2009).
sion of its international strategy and is deter- Such crucial knowledge can be gained from experi-
mined by the ability to integrate firm-specific ence in current international operations. The larger
advantages (FSAs) with country-specific advan- the psychic distance (i.e., ‘factors that make it diffi-
tages (CSAs). As a result, ‘each foreign location cult to understand foreign environments,’ [Johan-
requires location-specific linking investments to son and Vahlne, 2009: 1412]) between markets,
meld existing FSAs with CSAs’ (Rugman and Ver- the more difficult it is for MNEs to develop such
beke, 2005: 13). Asset specificity occurs within knowledge. Because of absorptive capacity (Cohen
firms as they make these country-specific invest- and Levinthal, 1990), a firm’s knowledge devel-
ments, imposing a cost and potentially limiting opment is cumulative and necessitates a certain
their redeployability. Because a particular resource level of proximity between old and new compe-
may have a range of potential services (Mahoney tences, resulting in the need for some continu-
and Pandian, 1992; Teece, 1982), its fungibility, or ity. Both psychic distance and absorptive capacity
‘the extent to which resources can be deployed for result in time compression diseconomies (Dierickx
alternative uses at low cost,’ is important (Sapienza and Cool, 1989; Vermeulen and Barkema, 2002)
et al ., 2006: 924). Therefore, because internation- and in limited path dependence for MNEs’ inter-
alization is fraught with uncertainty, fungibility national expansion. These organizational learn-
is important for MNEs as it provides flexibility ing mechanisms explain a sequential approach
and discretion in executing strategies and con- to international entry as MNEs approach foreign
tributes to survival and growth while buffering
costs (Sapienza et al ., 2006).
3
MNEs can enhance redeployability potential Johanson and Vahlne (2009) developed this concept of liability
considering that MNEs need to enter and develop a relevant
by developing region-bound FSAs (RFSAs) as position in a network of relationships and not focus only on a
they can be exploited successfully by a firm specific country.

Copyright  2013 John Wiley & Sons, Ltd. Strat. Mgmt. J., 34: 910–934 (2013)
DOI: 10.1002/smj
914 J.L. Arregle et al.

entry with learning gained from past entry experi- Semiglobalization, institutional effects, and
ence, gradually accumulating capabilities in rel- internationalization decisions
atively proximate countries and taking the best
While a firm may be more likely to expand into
opportunities that emerge (Chang, 1995).
a country due to its prior experience within a
Prior internationalization into a region also helps
MNEs in this learning process because geographic region, such as the European Union or NAFTA,
agglomeration can facilitate flows of knowledge there are many choices as to which country
within a firm. There are spatial aspects of knowl- within each region is the most attractive, and
edge, and flows of information are spatially con- these are highly influenced by the institutional
strained (Buckley and Ghauri, 2004; Sorenson characteristics of the region and countries within
and Baum, 2003). Geographic proximity facilitates it (Kreinin and Plummer, 2008; Oxelheim and
the transmission of knowledge and organizational Ghauri, 2004). Each geographic region can be
practices within the organization (e.g., Chang and described by the general (i.e., average) characteris-
Park, 2005; Strang, 2003). Hence, the MNE’s tics of the institutional environments of the coun-
proximally close foreign subsidiaries can more tries within it. MNEs carefully consider the general
easily share knowledge and/or organizational rou- institutional environment of a region in making
tines. Moreover, prior internationalization within location decisions because RFSAs are constrained
a region can help to overcome the liability of to a specific geographic region, which estab-
outsidership, which is not necessarily limited to lishes the boundaries for the future FDI oppor-
the country level but can also occur at the region tunities that can be exploited. Hence, the insti-
level (Collinson and Rugman, 2008; Johanson and tutional environments of countries in the region
Vahlne, 2009). Due to the nature of business net- will collectively limit or increase the MNE’s
works, which increasingly have a regional dimen- internationalization into a country located in that
sion (Buckley and Ghauri, 2004), a first FDI in region.
a region helps the MNE to reduce this liabil- As a result of possessing RFSAs, MNEs can
ity for its next FDIs in the same region. Finally, make arbitrage decisions among countries in the
the similarities existing among proximate coun- same region. To do so, they compare the relative
tries within a region, which result in lower psychic characteristics of each country to choose the most
distances among them, allow the MNE to accu- attractive environments in which to locate their
mulate knowledge and to learn from its initial subsidiaries (e.g., Chung, Lu, and Beamish, 2008;
entries in this region. This incremental regional Ghemawat, 2003). They exploit intra-regional
learning reduces the MNE’s FDI expansion costs differences and try to benefit from these variations.
in a region and minimizes problems of absorp- Thus, a firm can choose to invest in a country
tive capacity or time compression diseconomies based on the potential host country’s institutional
in the learning of new capabilities. The result is environment relative to the other countries in the
a region-level sequential entry approach: invest- same region, or a country’s ‘region-relative’ insti-
ing in a country allows the MNE to create a ‘real tutional environment. This variable reflects the
option’ to expand in the future into other coun- variations and indicates the position of a country
tries (Kogut, 1983; Kogut and Kulatilaka, 1994) relative to the general tendency in its region. If a
within the same attractive region. Hence, after the
country has a better (worse) region-relative insti-
MNE has established an FDI in a country within a
tutional profile, it will attract more (less) MNEs’
region, it can develop RFSAs for that region pro-
investments relative to these other countries in the
viding a platform for future expansion into other
region.
countries within that region. Applying these two
These arguments suggest that in international-
mechanisms, we propose the following hypoth-
esis on MNEs’ prior internationalization into a ization decisions, MNEs also focus on a coun-
region: try’s institutional environment in comparison
to other countries in the same region. Thus,
Hypothesis 1: The propensity of MNEs to inter- we next examine the influence of regulatory,
nationalize into a country is positively related to political, and economic institutions on local-
their prior level of internationalization into this ization decisions at the region and country
country’s region. levels.
Copyright  2013 John Wiley & Sons, Ltd. Strat. Mgmt. J., 34: 910–934 (2013)
DOI: 10.1002/smj
Geographic Regions, Institutions and MNEs’ Strategy 915

Regulatory institutional environment (Boddewyn, 1988). Indirect costs include limits on


firm actions that sometimes preclude the most effi-
MNEs must conform to regulatory requirements
cient or desired course of action. Therefore, higher
in the host country or region and the cognitive
regulatory control reduces the flexibility of MNEs
and normative pressures that underlie them (Scott,
and may limit their strategic options, dissuading
1995; Yiu and Makino, 2002). The adoption of
them from making investments (e.g., Brouthers,
organizational practices and compliance by sub-
2002; Loree and Guisinger, 1995). For example,
sidiaries imposes economic costs for implementa-
Yiu and Makino (2002) found that areas with
tion as well as additional risks because of the com-
restrictive regulatory regimes increase the liability
plex challenges involved in navigating rules and
of foreignness for foreign firms, thereby enhanc-
regulations (Eden and Miller, 2004; Tirole, 2003).
ing the disadvantage of foreign firms relative to
However, when not burdensome, the enforcement
local firms especially because of the difference
of regulations and protections can also provide
in knowledge of how to deal with local gov-
support for some business activities (Coase, 1959). ernment. Zaheer and Mosakowski (1997) found
For example, the development of a legal sys- that MNEs located in countries with a greater
tem, the openness and transparency of regula- level of regulation had higher failure rates. These
tions, and regulatory enforcement (reducing uncer- findings suggest a curvilinear (inverted U-shaped)
tainty) all positively influence FDI (Bevan, Estrin, relationship between regulatory control and the
and Meyer, 2004; Globerman and Shapiro, 2003; propensity of MNEs to internationalize in the local
La Porta et al ., 1998; Rammal and Zurbruegg, market. Applying the aforementioned semiglob-
2006). Yet, government often goes beyond pro- alization framework, we offer the following
viding necessary protections to undergird trans- hypothesis:
actions by establishing tariffs on trade in order
to control such areas as market entry or expan- Hypothesis 2a: A curvilinear (inverted U-shaped)
sion. In this study, we investigate a related facet relationship exists between the propensity of
of the regulatory environment, namely, the exten- MNEs to internationalize into a country and the
siveness of government control of (or interference regulatory control of its region.
into) commercial activity. High levels of this type
of regulatory control represents a negative cost Hypothesis 2b: A curvilinear (inverted U-shaped)
of doing business that may outweigh its related relationship exists between the propensity of
benefits. MNEs to internationalize into a country and the
In contrast to the freedom of an open trade envi- country’s ‘region-relative’ regulatory control .
ronment favored by most multinationals (Glober-
man and Shapiro, 2003), when regulatory con-
trol increases beyond a threshold that facilitates Political institutional environment
business, it results in additional management chal- Political democracy influences the attractiveness
lenges, difficult-to-predict violations, high costs, of internationalization into a country because it
and even barriers to reaching agreements with determines the risk that government leaders may
local partners and governments. High levels of change laws without proper checks and balances
regulation increase government control over orga- or input from the public (Harms and Ursprung,
nizations, threatening their autonomy and thereby 2002; Jensen, 2003; Kobrin, 1979). Some research
reducing incentives for MNEs to enter that coun- suggests that MNEs may choose to internationalize
try’s markets (Brouthers and Bamossy, 1997; into more repressed areas under autocratic rule
Kaufmann, Kraay, and Zoido-Lobaton, 1999). to obtain cost advantages in labor, reduce the
Firms must accept the costs of conforming to these risk of collective bargaining, and increase the
local regulations and learn the regulatory require- likelihood of favorable deals with governments
ments and policies of the new setting if they that allow them to exploit concentrations of power
are to survive within it (Eden and Miller, 2004; (Bucheli, 2008; O’Donnell, 1988; Rodrik, 1999).
Levine and Renelt, 1992). These economic costs However, other studies suggest that the checks
often entail tariffs, quotas, trade barriers, entry and and balances of political democracy are attractive
license fees, and costs of protecting intellectual and to investors because they limit unpredictable and
property rights, all of which favor local businesses sudden policy changes and place emphasis on the
Copyright  2013 John Wiley & Sons, Ltd. Strat. Mgmt. J., 34: 910–934 (2013)
DOI: 10.1002/smj
916 J.L. Arregle et al.

quality of human capital (Blanton and Blanton, actions of government, central banks, and private
2007; Henisz, 2008). This is because the potential financial intermediaries provide for greater capital
use of unilateral power and unforeseen policy flow through capital availability and support mar-
changes create significant uncertainty and risk ket growth and liquidity (Agarwal, 1980; Bevan
(Busse and Hefeker, 2007; Harms and Ursprung, et al ., 2004). The decisions emanating from eco-
2002; Jensen, 2003). Where political democracy nomic institutions promote capital availability by
is low, government is less transparent to business such activities as issuing foreign debt in order
and its citizens, thereby allowing the potential to receive an influx of capital (Tirole, 2003) and
for autocratic control, corruption, and political increasing budget deficits, which is an action cor-
instability, all of which make inward FDI less relating with tax cuts or increasing government
attractive (Globerman and Shapiro, 2003; Orr spending, which infuse capital into the market
and Scott, 2008). For example, Jensen (2003) (Bohn, 1991).
found that political democracies offered greater Thus, the role of capital investments has also
institutional stability and therefore were more
been heralded as a key determinant of FDI (Agar-
likely to attract FDI. When countries or regions
wal, 1980) because they create spillovers for
with low political democracy are entered, greater
MNEs and shape demand for and supply of
transaction costs are experienced by the parent
firm in drafting acceptable contracts, monitoring resources, which in turn influence firms’ strate-
foreign business relationships, and developing gic and tactical actions (Burdekin and Weidenmier,
measures to provide a flexible exit plan (Luo, 2001; Orphanides, 2002). Capital investments
2005; Oxley, 1999). In support of this view, Harms often create spillover effects from which MNEs
and Ursprung (2002) found that political and can benefit. The economic geography literature
civil repression negatively influenced inward FDI. suggests capital investments are shaped by gov-
Hence, MNEs are attracted to countries with high ernmental economic action and policy (Martin and
(rather than low) political and civil rights (Busse Sunley, 2008; Romer, 1994). Capital investments
and Hefeker, 2007; Harms and Ursprung, 2002; lead to the learning and development of technology
Jensen, 2003). These findings suggest that MNEs and knowledge resources, and as a result, greater
are more likely to internationalize into countries capital flows in one country or region over another
with greater region-relative and regional political can explain higher concentrations of economic
democracy, thus increasing an MNE’s degree of activity because of income differences, accessibil-
internationalization. ity, infrastructure costs, and enhanced profitability
(Barro, 1991; Martin and Sunley, 2008; Romer,
Hypothesis 3a: The propensity of MNEs to inter- 1994). Strong economic institutions attract more
nationalize into a country is positively related to inward FDI because capital is needed by MNEs to
the political democracy of its region. support expansion and fund research and develop-
Hypothesis 3b: The propensity of MNEs to ment, labor development, and production (Ajami
internationalize into a country is positively and BarNiv, 1984; Beck et al ., 2000; Glober-
related to the country’s ‘region-relative’ political man and Shapiro, 2003). Thus, it is important
democracy. that capital be available, cost-effective, and sta-
ble in valuation. Capital investments are also vital
because they provide the potential to profit from
Economic institutional environment the wealth of citizens (Meyer and Nguyen, 2005).
Strong economic institutions represent a locational MNEs search for markets in which investors and
advantage that can attract FDI (Dunning, 1988). consumers have significant financial resources and
Such ‘[f]inancial factors are an integral part of purchasing power, thus penetrating markets that
the growth process’ (Levine and Zervos, 1998: have a higher return on capital (Agarwal, 1980).
554), which is conditioned by the capacities to Consequently, MNEs are more likely to have a
produce and to consume (Lettau and Ludvigson, higher degree of internationalization into coun-
2001), both requiring adequate capital. Capital tries with stronger region-relative capital invest-
investments serve as a proxy for well-developed ments and with higher capital investments in the
economic institutions because the policies and region.
Copyright  2013 John Wiley & Sons, Ltd. Strat. Mgmt. J., 34: 910–934 (2013)
DOI: 10.1002/smj
Geographic Regions, Institutions and MNEs’ Strategy 917

Hypothesis 4a: The propensity of MNEs to inter- a country (Level 1), firms’ foreign subsidiary
nationalize into a country is positively related to choices and location characteristics in a region
the capital investment in its region. (Level 2), and firms’ corporate (headquarters)
(Level 3) variables. Level 3 allows us to control
Hypothesis 4b: The propensity of MNEs to inter- for a firm’s corporate-level effects.
nationalize into a country is positively related to We conceptualize regions in geographic terms
the country’s ‘region-relative’ capital investment. and we define a region as a grouping of countries
with physical continuity and proximity (Arregle
et al ., 2009; McNamara and Vaaler, 2000; Rugman
METHOD and Verbeke, 2004). While different operational-
izations exist (see Aguilera, Flores, and Vaaler,
Data source and sample 2007 for an extensive review), we use geographic
We used data from Kaigai Shinshutsu Kiyou regions because it is most consistent with the
Souran [Japanese Overseas Investments] which semiglobalization literature. This approach relates
provides subsidiary-level information on the over- well to this study’s focus on foreign subsidiary
seas activities of Japanese MNEs. The database has localization (Aguilera et al ., 2007) and is central to
been found to provide reliable data for the study firms’ international strategy (Buckley and Ghauri,
of Japanese FDI (e.g., Delios and Henisz, 2003; 2004; McNamara and Vaaler, 2000; Rugman and
Goerzen and Beamish, 2005). Verbeke, 2007). Although regional clusters based
We selected Japanese MNEs that had foreign on cultural dimensions have some value, they are
subsidiaries in more than one country. Single- less relevant for corporate strategy. Moreover, in
host country MNEs were not included because recent years, scholars have argued for further inte-
no region-level strategy for these firms could be gration of economic geography in the examination
ascertained. Moreover, including this type of firm of spatial dimensions of MNE strategy (Buckley
in the sample could bias the results because it and Ghauri, 2004). Indeed, geographic proxim-
could mask potential region and corporate effects, ity has been found to stimulate trade, investment,
thus creating biases in the Level-2 and Level-3 and even convergence in governance and manage-
models (Bowman and Helfat, 2001; Makino, Isobe, ment practices across countries (Ghemawat, 2003;
and Chan, 2004).4 Therefore, our results are valid Khanna, Kogan, and Palepu, 2006). Finally, phys-
for MNEs with foreign subsidiaries in more than ical distance matters for FDI and affects the way
one host country. The final sample is composed firms operate internationally (Nachum and Zaheer,
of 1,076 Japanese MNEs having established 3,394 2005) and is even more important to the two
new foreign subsidiaries in 45 different countries5 primary drivers of semiglobalization (see theory
over the period 1996–2001 (see Appendix 1 for sections). We therefore grouped the 45 countries
the number of new FDIs created per country and used in this study into 8 geographical regions
per year). derived from the region classification proposed by
the United Nations Statistics Division (2008) (see
Appendices 2 and 3 for the composition of these
Levels of analysis regions and their profiles).6
We tested our hypotheses with models mea-
sured and analyzed at three levels: firms’ foreign
6
subsidiary choices and location characteristics in Because 1,960 foreign subsidiaries in our sample were located
in Asia, we had to separate Asia into additional regions to
achieve a more fine-grained understanding of foreign investment
dynamics there. The logic used to define these Asian regions
4
However, it is important to note that MNEs having subsidiaries was a geographical approach based on the ASEAN region to
in several countries may or may not have a region-level strategy. divide Asia into three parts: ‘Southeast Asia,’ with countries
This sample only allows us to examine the relevance of the semi- belonging to the ASEAN trading block, ‘East Asia,’ with
globalization perspective by including tests for both country countries to the east of the ASEAN region, and ‘Northwest
level and region-relative strategies. Asia,’ with countries on the northwest of the ASEAN region.
5 These 45 countries cover 91 percent of all the international This geographic approach considers a trading block as creating
joint-ventures and FDIs made by Japanese MNEs in Kaigai a geographical region with some institutional homogeneity to
Shinshutsu Kiyou Souran and include countries and regions facilitate an institutional region-relative evaluation. Moreover,
commonly examined in the literature on semi-globalization or Japanese firms consider ASEAN as a relevant region for their
FDI activities of MNEs. FDI decisions in Asia (Belderbos and Zou, 2006).

Copyright  2013 John Wiley & Sons, Ltd. Strat. Mgmt. J., 34: 910–934 (2013)
DOI: 10.1002/smj
918 J.L. Arregle et al.

Dependent variable for each one of the 45 countries in our sample.


Hence, the MNE with a high score for a coun-
The MNE’s degree of internationalization into
try on this variable indicates that it has a strong
country c is measured as: (the number of foreign
level of internationalization into this specific
subsidiaries created [i.e., inflows] by the MNE
country.
in country c over the period 1996–2001) × [their
relative importance over the period 1996–2001]).
For the MNE, the score Independent variables
‘Relative importance over the period We measure the MNE’s prior international-
1996–2001’ for a country c is measured by the ization into a region by the number of its
ratio: prior foreign subsidiaries established in a region
(1990–1995) multiplied by their relative impor-
Total number of employees in new foreign tance (1990–1995). We apply the same method as
subsidiaries created in country c (1996–2001) for our dependent variable but at the region level
Total number of employees in all of the firm s and over the period 1990–1995.
foreign subsidiaries (1996–2001) We investigate the effects of formal institutions
within a country and a region, representing the reg-
ulatory, political, and economic institutional envi-
This measure is more fine-grained than unidi- ronments, on an MNE’s degree of internationaliza-
mensional measures and is similar to that used by tion into a country. We used composite measures
others such as Hitt et al . (2006). Unidimensional (e.g., Gaur et al ., 2007), created and validated
measures (e.g., number of subsidiaries, employ- by Holmes et al . (2013), to ensure the validity
ees, sales) have various problems as they focus and breadth of the measures. 8 Factor scores were
on one facet of internationalization, thus only created based on 34 comprehensive measures of
partially reflecting the MNE’s internationalization institutions in 50 countries from 1995 to 2003,
(Hitt et al ., 1997; Sanders and Carpenter, 1998).7 which are described in more detail in Holmes et al .
This multidimensional measure better captures the (2013). The results produced four constructs used
MNE’s internationalization (Hitt et al ., 1997; Lu in our two-level models: regulatory control, polit-
and Beamish, 2004) as it reflects the breadth of ical democracy, capital availability, and market
internationalization into a country (i.e., the num- liquidity. 9 These factors clearly proxy three for-
ber of foreign subsidiaries) and its depth (i.e., mal institutions: regulatory, political and economic
the degree of commitment to each country based and are described below.
on the relative number of employees) simulta-
neously. The breadth is a measure of the struc-
tural attribute of the degree of internationaliza- Regulatory control
tion (Sullivan, 1994) and reflects the governance The regulatory control factor measures the degree
and coordination costs associated with interna- of government involvement in business through
tionalization, which are compounded if an MNE
expands the number of FDIs in which it operates
8 This method is similar to the procedure used by Chan
(Hitt et al ., 1997; Lu and Beamish, 2004; Sanders
et al . (2008) and Gaur et al . (2007), but more institutional
and Carpenter, 1998). This measure is developed characteristics were used and a different rotation technique was
at the country-level because our objective is to applied in the factor analyses.
9
relate the MNE’s strategic investment decisions in The objective was to allow factors to be correlated, using
oblique rotation, because theory suggests that the informal
a country to that country’s institutional environ- institutions shape formal institutions, suggesting they may have
ment. The MNE receives a score on this variable some common origins (see Holmes et al ., 2013). Oblique
rotation yields information on the intercorrelations and the
potential existence of hierarchical factors. In a sample of 50
7 To check the robustness of our results, we also measured countries, the highest correlation between institutional factors
an MNE’s degree of internationalization into country, for our is between political democracy and regulatory control (−0.39,
dependent and independent variables, using an MNE’s number p < 0.001), and the lowest correlation is between capital
of employees and an MNE’s number of FDIs. These two availability and market liquidity (0.02, p > 0.05) and between
alternative unidimensional measures gave qualitatively the same market liquidity and regulatory control (0.02, p > 0.05). As
results as those reported in this paper, confirming the stability reported in Holmes et al . (2013), these factors were stable in
of our results to different operationalizations of the measure of composition, conceptually distinct, and had a high discriminant
internationalization. validity and internal reliability.

Copyright  2013 John Wiley & Sons, Ltd. Strat. Mgmt. J., 34: 910–934 (2013)
DOI: 10.1002/smj
Geographic Regions, Institutions and MNEs’ Strategy 919

laws, regulations, and government policies lower liquidity in domestic firms due to higher
(Busenitz, Gomez, and Spencer, 2000), which debt. Increases in exchange rates (factor loading
constrain behavior through rule-setting, monitor- of 0.64) reduce cash flow due to the depreciation
ing, and sanctions (Scott, 1995). This variable is of the nation’s currency and result in lower
measured by a country’s regulatory burden, trade liquidity (Grilli and Roubini, 1995). Liquidity
policy, foreign investment restrictions, contract loaded negatively on this factor (−0.72) as it
and property rights, government intervention in reflects the ease of converting an asset through
banking, informal markets, and monetary policy. transactions. Factor 4 is labeled Market Liquidity,
All measures loaded positively (factor load- reflecting the degree to which a country curtails or
ings > 0.50), reflecting greater regulatory control. manages the rapid expansion of its money supply
A high score suggests that the country operates and assets, with higher scores indicating lower
with broader and more restrictive regulatory capital investments10 because of the lack of assets
oversight and involvement. available in the market for reinvestment. Both
of these economic factors are used to compute
semiglobalized institutional variables (see below)
Political democracy
to test Hypotheses 4a and 4b.
The political democracy factor refers to the level of To test our hypotheses, we adapt these vari-
discretion and power a government maintains over ables and compute two new measures for each
its citizenry, measured through the country’s civil institutional variable: a region-level measure of
liberties, political rights, executive political restric- institutions and a country-level measure of institu-
tions, and political constraints. A high score sug- tions (a region-relative variable). Using the eight
gests that the government is democratic, granting regions specified, we calculate for each institu-
more rights and liberties to its citizens and having tional variable a region-level institutional variable
constraints to further protect these rights. Civil lib- as the weighted average institutional score for this
erties and political rights are reverse coded in the variable of all countries in a region. We weight the
data because higher scores indicate fewer rights; institutional scores of countries in the same region
they loaded negatively on this factor (−0.76 and by their GDP (the ratio of a country’s GDP/sum
−0.87). Executive political restrictions and politi- of the GDPs of countries in the same region) to
cal constraints, which capture the level of checks take into account the different economic impor-
and balances that prevent a concentration of power tance of countries in the same region (e.g., Hejazi,
in government, loaded positively (0.96 and 0.68) 2007). We use this average to represent the gen-
on this dimension. eral (central tendency) institutional environments
for a region with differences taken into account by
region-relative variables. The country-level region-
Capital investments relative variable captures a country’s score on an
Two factors (3 and 4) were found that indicated institutional variable relative to the countries in
prerequisites for capital investments in a country. the same region, not relative to all other countries,
On Factor 3, items indicating increased capital in and is calculated as: country’s original institutional
an economy, capital investments, money supply, score minus its respective region-level institutional
net reserves, nominal GDP, and total foreign score.11 This way of analyzing institutional vari-
debt loaded positively (loadings > 0.70). Budget ables reflects the semiglobalization perspective.
balance loaded negatively (−0.73) as the balancing
of a country’s budget reduces the ability of the Control variables
government to reinvest capital into the economy.
This factor, Capital Availability, captures the At the country level, we controlled for a firm’s
availability of capital for domestic entities, with prior internationalization into a country measured
a higher score implying a greater availability of
capital for commerce in the country. 10
Hence, we expect a negative coefficient for Market Liquidity
Liabilities, exchange rate, and liquidity loaded to validate H4a or H4b.
11
on Factor 4, which indicates the lack of market For instance, if a country has a Regulatory Control value of 1.2
and is in a region with a weighted average Regulatory Control
liquidity and capital investments. Liabilities, which value of 0.4, its value for ‘Regulatory Control-Country’s region-
loaded positively on this factor (0.78), result in relative’ score is (1.2 − 0.4) = 0.8.

Copyright  2013 John Wiley & Sons, Ltd. Strat. Mgmt. J., 34: 910–934 (2013)
DOI: 10.1002/smj
920 J.L. Arregle et al.

with the same computation as our dependent vari- multilevel negative binomial models with two
able but over the 1990–1995 period. A firm’s and three levels and analyze the data with the
country experience was measured by the log of multilevel software SuperMix (Hedeker et al .,
the sum of subsidiary years of experience in a 2008).13 Multilevel models address the potential
firm’s history in the focal country (Lu, 2002). statistical problems inherent in multilevel data and
Institutional isomorphism (mimetic) effects were allow the identification of effects occurring at each
estimated by country experience of all Japanese level (country, region, and headquarters levels)
firms (Henisz and Delios, 2001; Lu, 2002), calcu- and across levels (Arregle, Hebert, and Beamish,
lated as the log of the number of subsidiary years 2006; Hitt et al ., 2007). To compare and identify
experience of other Japanese firms in a country. best models, we used the Aikake Information
We also control for country-specific variables, and, Criterion (AIC) and the Bayesian Information
relying on recent studies (e.g., Chan, Makino, and Criterion (BIC). These are the relevant statistics
Isobe, 2006), we include per capita income (as the as they allow for the comparison of mixed models
log of GDP per capita [Vaaler, 2008]), economic with different numbers of levels and predictors
growth (the GDP per capita growth rate [Vaaler, (Burnham and Anderson, 2004).14
2008]), population (as the number of individuals in
a country), and cultural distance (between a host
country and Japan). Cultural distance was mea- RESULTS
sured using Kogut and Singh’s (1988) measure
and is calculated by summing standardized differ- The intercorrelation matrix and descriptive statis-
ences between the cultural dimensions reported in tics for each variable are presented in Table 1. The
Hofstede (1980) (e.g., Gaur et al ., 2007). results of multilevel model predicting an MNE’s
At the firm level, we measure the firm’s total degree of internationalization into a country are
prior international experience as the logarithmic presented in Models 4 and 5 in Table 2 (first
transformation of the number of subsidiary years putting in Model 4 only the first-order term for
of investment in a firm’s history in all countries the quadratic effect in Hypothesis 2 before adding
(Delios and Henisz, 2003), the firm’s research and the second-order term in Model 5 (Cohen et al .,
development intensity (R&D expenses divided by 2003)). To check the validity of our results, we
total sales—1990–1995 average), and advertising test models without the region level in Models 1
intensity (advertising expenses divided by total and 2, and with the region level but without our
sales—1990–1995 average) (Delios and Henisz, institutional variables in Model 3. Considering the
2003). Finally, firm size is measured by the log of AIC and BIC, Model 4 is the best model.
its annual sales (in 1995). First, the coefficient in Model 4 for the variable
‘Prior internationalization into a region’ (0.71,
Model estimation p < 0.05) shows that an MNE’s prior level of
internationalization into a region has a positive
As preliminary analyses indicate an over- effect on its propensity to internationalize into a
dispersion in our limited range dependent country of the region. Therefore, Hypothesis 1
variable,12 we use a negative binomial model as receives support.
this is appropriate for the analysis of data with
such a distribution (Cameron and Trivedi, 1998). 13 We conducted a Likelihood Ratio test (on Model 4) to verify
Due to the structure of the data and the hierar- the relevance of a multilevel model versus a fixed-effects model.
chical nature of our research question, we use The result of the LR test confirmed the difference between these
two types of model (χ 2 = 268.63, p = 0.000) and the need to use
a multilevel model for our data.
12 14
A Poisson model assumes that the true variance of the As there is a debate about the relative advantages of the BIC
dependent variable equals its mean. When the variance exceeds vs. the AIC, it is recommended to find models favored by both
the mean, we have an over-dispersion that can be addressed criteria (i.e., lowest AIC and BIC) (Kuha, 2004). Individual AIC
with a negative binomial model. We tested for over-dispersion and BIC values are not interpretable and the relevant information
applying a Likelihood Ratio test based on a multilevel Poisson for selecting the best model is the difference () between a
and a multilevel negative binomial (Cameron and Trivedi, 1998). model’s AIC and BIC and the AIC and BIC values of the model
Using Model 4, (Deviance of the Poisson − Deviance of the with the lowest AIC or BIC (Burnham and Anderson, 2004).
negative binomial) = 42 compared to a χ 2 critical value of 2.70 This difference indicates the loss of information experienced if
for a one-sided 0.05 test. There was an overdispersion in our we use the model with the highest AIC or BIC compared to the
data and we had to use a negative binomial. (best) model with the lowest AIC or BIC.

Copyright  2013 John Wiley & Sons, Ltd. Strat. Mgmt. J., 34: 910–934 (2013)
DOI: 10.1002/smj
Table 1. Descriptive statistics and pairwise correlations

Variables Mean s.d. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19

Degree of inter- 0.03 0.22


nationalization
into a country
1 Prior Internation- 0.02 0.11
alization
—country
2 Country 0.50 1.12 0.46*
experience
3 Cultural distance 0.50 1.12 0.04* 0.08*

Copyright  2013 John Wiley & Sons, Ltd.


4 Population 95.60 226.86 0.08* 0.09* −0.00
(/1,000,000)
5 Per capita income 8.86 1.33 0.09* 0.14* 0.21* −0.47*
6 Economic growth 0.02 0.02 0.01* −0.07* 0.04* 0.28* 0.03*
7 Country 7.04 1.87 0.27* 0.44* 0.18* 0.18* 0.30* −0.20*
experience
—all firms
8 International 4.50 1.17 0.01* 0.35* 0.00 0.00 0.00 0.00 0.00
experience
9 Advertising 0.01 0.01 0.00 −0.00 0.00 0.00 0.00 0.00 0.00 0.01
intensity
10 R&D intensity 0.02 0.02 0.00 0.08* 0.00 0.00 0.00 0.00 0.00 0.19* 0.10*
11 Firm size 11.90 1.35 0.00 0.26* 0.00 0.00 0.00 0.00 0.00 0.61* 0.00 0.10*
12 Prior internation- 0.29 1.02 0.21* 0.32* 0.06* 0.00 0.07* 0.01 0.14* 0.23* 0.00 0.06* 0.18*
alization
—region
13 Regulatory −0.08 0.74 −0.10* −0.14* −0.18* 0.27* −0.72* −0.14* −0.29* 0.00 0.00 0.00 0.00 −0.13*
control
—region
14 Capital 0.25 0.79 0.23* 0.22* −0.01* 0.04* 0.37* 0.15* 0.37* 0.00 0.00 0.00 0.00 0.16* −0.50*
availability
—region
15 Political −0.03 0.67 −0.05* −0.11* −0.04* −0.23* 0.44* 0.20* −0.10* 0.00 0.00 0.00 0.00 −0.03* −0.51* 0.34*
democracy
—region
16 Market liquidity 0.27 0.56 0.10 −0.12* −0.17* −0.28* 0.06* 0.08* −0.50* 0.00 0.00 0.00 0.00 −0.04* −0.18* 0.12* 0.15*
—region
17 Regulatory −0.07 0.80 −0.06* −0.12* −0.11* 0.27* −0.39* 0.15* −0.17* 0.00 0.00 0.00 0.00 0.05* −0.22* 0.23* 0.15* 0.16*
control
Geographic Regions, Institutions and MNEs’ Strategy

—country’s
‘region
relative’

DOI: 10.1002/smj
Strat. Mgmt. J., 34: 910–934 (2013)
921
922 J.L. Arregle et al.

Hypotheses 2a and 2b predict an inverted U-

0.11* −0.05* −0.11* −0.24* −0.02* 0.20* −0.23**


19
shaped effect for (1) the region’s regulatory con-
trol and (2) the country’s region-relative regulatory

0.04 0.78 0.00 −0.00 −0.05* −0.28* 0.28* −0.16* −0.06* 0.00 0.00 0.00 0.00 −0.01* −0.04* −0.07* −0.13* 0.23* −.023* 0.05*
control on the propensity of an MNE to interna-
18

−0.35 0.67 0.12* 0.12* −0.02* 0.24** −0.20* −0.07* 0.08* 0.00 0.00 0.00 0.00 −0.09* 0.38* −0.54* −0.29* −0.14* −0.29*
tionalize into a country. Model 5 shows statis-
tically nonsignificant coefficients for the squared
17

term of country region-relative regulatory control


(0.18, p > 0.05) and the squared term of regional
16

regulatory control (0.56, p > 0.05). Thus, neither


Hypothesis 2a nor Hypothesis 2b receives support.
Model 4, testing linear effects, shows a negative
15

and statistically significant coefficient for regional


regulatory control (−0.72, p < 0.01) and a nega-
14

tive but statistically nonsignificant coefficient for


country region-relative regulatory control (−0.20,
p > 0.05).
13

Hypotheses 3a and 3b predict a positive effect


of (1) the region’s political democracy and (2)
0.00
12

the region-relative political democracy of a coun-


try on the propensity of a firm to internationalize
0.10* −0.18* −0.08* 0.31* 0.00 0.00 0.00 0.00
11

into a country. We thus have intriguing results:


10

contrary to our expectations, there is a statisti-


cally significant negative relationship between the
9

propensity of MNEs to localize foreign invest-


ment and a region’s political democracy (−0.56,
8

p < 0.001) and a country’s region-relative political


democracy (−0.11, p < 0.05) in Model 4. There-
7

fore, Hypotheses 3a and 3b do not receive support


even though the importance of the region and that
6

of the country’s region-relative institutional vari-


ables are confirmed. The semiglobalization effect
*p < 0.05; n = 48,420 (except for correlations with R&D or Advertising n = 28,350).
5

applies to this institutional factor but not in the


expected direction.
Hypotheses 4a and 4b stated that (1) capital
4

investments of the region and (2) the country’s


region-relative capital investments are positively
−0.22 0.63 0.05* 0.12* −0.00
3

related to a firm’s propensity to internationalize in


a given country. In Model 4, the effect of capi-
tal availability in a region is positive and statis-
2

tically significant (0.25, p < 0.05). The effect of


market liquidity, which reflects the lack of capital
1

investments, is not statistically significant (−0.09,


Mean s.d.

p > 0.05). Therefore, Hypothesis 4a receives par-


tial support. The effect of region-relative capital
availability is positive and statistically significant
(Continued )

(0.56, p < 0.001), and the effect of region-relative


Market liquidity
—country’s

—country’s

—country’s

market liquidity is negative and statistically sig-


availability
Variables

democracy
relative’

relative’

relative’

nificant (−0.23, p < 0.05). Thus, Hypothesis 4b


‘region

‘region

‘region
Political
Capital

receives support.
We know from previous research that country-
Table 1.

level institutions affect the attractiveness of FDI


18

19

20

destinations and the location choices of MNEs.


Copyright  2013 John Wiley & Sons, Ltd. Strat. Mgmt. J., 34: 910–934 (2013)
DOI: 10.1002/smj
Geographic Regions, Institutions and MNEs’ Strategy 923
Table 2. Results of the models explaining an MNE’s degree of internationalization into a country over the period
1996–2001

Variable Model 1 Model 2 Model 3 Model 4 Model 5

Intercept −7.94*** −4.42** −4.10** −4.22** −7.21***


Level—firm’s headquarters
Advertising expense −4.71 −4.76 −4.20 −4.18 −4.18
R&D 4.19** 4.20** 5.11** 5.05** 5.09**
Total prior international experience −0.10 −0.09 −0.11* −0.11* −0.11*
Firm size 0.15*** 0.16*** 0.14*** 0.15*** 0.15***
Level—firm/country
Regulatory control — −0.23 −0.24 — —
Capital availability — 0.38*** 0.40*** — —
Market liquidity — −0.28** −0.29** — —
Political democracy — −0.22*** −0.21*** — —
Prior internationalization in a country 0.34* 0.20 −0.03 0.03 0.04
Country experience 0.35*** 0.33*** 0.30*** 0.30*** 0.30***
Country experience of all Japanese firms 1.00*** 0.84*** 0.85*** 0.70*** 0.70***
Population (/1,000,000) −0.00* −0.00** −0.00* −0.00* −0.00
Per capita income −0.74*** −0.94*** −0.96*** −0.85*** −0.59**
Economic growth 18.61*** 15.14*** 14.78*** 12.41** 7.01*
Cultural distance −0.02 −0.10 −0.09 −0.11 −0.08
Regulatory control—country’s ‘region-relative’ — — — −0.20 0.16
(Regulatory control—country’s ‘region-relative’)2 — — — — 0.18
Capital availability—country’s ‘region-relative’ — — — 0.56*** 0.64***
Market liquidity—country’s ‘region-relative’ — — — −0.23* −0.16*
Political democracy—country’s ‘region-relative’ — — — −0.11* −0.09*
Level—firm/region
Prior internationalization in a region — — 0.05** 0.05** 0.05**
Regulatory control—region — — — −0.72** −0.86**
(Regulatory control—region)2 — — — — 0.56
Capital availability—region — — — 0.25* 0.20*
Market liquidity—region — — — −0.09 0.29
Political democracy—region — — — −0.56*** −0.91**
Goodness of fit: Akaike information criterion 4,469 4,407 4,353 4,316 4,317
 = AIC(model) − AIC(lowest AIC: Model 4) 153 91 37 0 1
Bayesian information criterion 4,526 4,481 4,421 4,414 4,426

***p < 0.001; **p < 0.01; *p < 0.05.

However, for the aforementioned reasons, mod- for the notion that, compared to a country-level
els reflecting the semiglobalization effect should constrained model, a semiglobalization perspective
explain more accurately the effect of institutional offers a better explanation of these relationships.
variables on MNEs’ FDIs compared to a country-
only approach. Hypotheses 2–4 test the value
Robustness checks
and significance of the semiglobalized institu-
tional dimensions but do not show their additional While the semiglobalization perspective tends to
value relative to the more traditional framework, conceptualize regions in terms of geography, sev-
which is the central contribution of this research. eral other operationalizations of regions have been
Therefore, we investigate whether the three-level based on trading blocks, culture, or institutions.
model with regional and region-relative institu- Therefore, we developed several models using
tional effects (Model 4) accounts for additional alternative definitions of regions as post hoc tests
variance in FDI localization decisions compared to check the robustness of our results compared
to the model with country-level institutional effects to other existing definitions of regions. We ran the
(Model 2): Model 4 clearly produces a much bet- same three-level model (i.e., Model 4) with the fol-
ter explanation of internationalization (lower AIC lowing definitions of regions: trading blocks, cul-
and BIC). These results provide strong support ture, and institutions. For trading blocks, we used
Copyright  2013 John Wiley & Sons, Ltd. Strat. Mgmt. J., 34: 910–934 (2013)
DOI: 10.1002/smj
924 J.L. Arregle et al.

the regions defined by UNCTAD (2001); for cul- level of critical institutions of the regions and the
ture, we used two definitions: Ronen and Shenkar country’s relative institutional positions compared
(1985) and GLOBE (Gupta, Hanges, and Dorfman, to other countries (except regulatory control) in the
2002); for institutions, we used La Porta et al . same region. However, these institutional effects
(1998) (see Appendix 4). All of the alternative vary in strength and direction across the individual
models show larger BIC and very large AIC differ- formal institutions and the region and country lev-
ences relative to Model 4 (see Appendix 4). These els. At the country level, the most important vari-
differences clearly indicate that the alternative def- ables in receiving international investments from
initions of regions do not provide as good of a test MNEs are not the same as at the region level:
of the research question as does the geographic for example, the effect of capital availability is
definition of regions used in Model 4. strongest at the country level. These results also
provide support for Ostrom’s (2005) arguments
that the effects of institutions are complex; this
DISCUSSION complexity has several dimensions because there
are multiple levels of institutions and each has
This research examines the effects of the institu- potentially important effects.
tional environment on MNE location choices of Ignoring these regional effects can result in
internationalization using a more comprehensive a partial and potentially biased understanding of
and richer approach that complements and extends MNEs’ internationalization decisions and of the
previous research. We argue for the importance influence of institutional environments in these
of a ‘semiglobalized’ institutional perspective and decisions as two-level models provide significant
test it by examining how MNEs implement their results, but the semiglobal framework (i.e., Model
strategic approach to country institutional environ- 4) produces a more complete explanation with
ments at the region level. different effects for the four institutional vari-
First, we present and validate the positive role ables. Thus, country-based models (i.e., Model
of an MNE’s internationalization into a region 2) may provide incomplete conclusions about the
on the propensity to further internationalize into role of institutions in MNEs’ internationalization
a country within this region, confirming previous decisions. This outcome addresses the important
semiglobalization studies (e.g., Arregle et al ., question of the relevant level of analysis for exam-
2009). The results also show that, central to ining the influence of institutions on MNE strategy,
the semiglobalization perspective, MNEs develop and it has major implications for both scholars
RFSAs, fungible at the region level, using a and practitioners regarding the influence of insti-
sequential approach with their FDIs in a region as tutions on MNEs. If we compare countries’ insti-
a platform for their localization decisions of future tutional propensity to attract FDI obtained from
FDIs in countries within this region. This research the three-level model (Model 4) with the two-
strongly suggests that geographic regions are an level model (Model 2), the average difference
important level of analysis for MNEs’ international between them is 32 percent, which is nontrivial.
strategy. For each country, we present in Figure 1 (left
Additionally, and more importantly, we show side) its score for propensity to attract MNEs’
that MNEs evaluate the general institutional envi- internationalization resulting from our semiglobal-
ronment of geographic regions and consider coun- ized institutional variables and from the traditional
try institutions relative to those of other countries country-level institutions. These results in Figure 1
in the same region in their decisions to make for- also identify countries that benefit (e.g., Poland,
eign direct investments into a country. In other Taiwan) or suffer (e.g., Chile, Mexico) from this
words, they view the countries’ institutional envi- semiglobal assessment of their FDI attractiveness
ronments from a regional perspective. Thus, the and why. This outcome for a country is explained
research provides a fine-grained and more accurate by the complex interplay between its region’s insti-
analysis of the effects of institutional environments tutional attractiveness, its region-relative institu-
on the foreign market investment strategies used tional attractiveness, and their relative values (both
by MNEs than the more traditional framework that scores are listed in the right side of Figure 1).
considers only the country and the headquarters The semiglobalization approach also produces
levels. Hence, important to the MNE is the general results that reinforce the importance of the
Copyright  2013 John Wiley & Sons, Ltd. Strat. Mgmt. J., 34: 910–934 (2013)
DOI: 10.1002/smj
Geographic Regions, Institutions and MNEs’ Strategy 925

Figure 1. Propensity scores to internationalize into a country computed on the four institutional variables: country-
level score (Model 2) vs. semiglobal score. (Model 4) (left side) and its components (right side). N.B.: as
we use a negative binomial, the semiglobal institutional score (left side of the Table) = (Region’s attractiveness
score) × (Country’s relative attractiveness score) (right side of the Table) as Exp(a + b) = Exp(a) × Exp(b).

institutional environment for MNEs’ FDI deci- discouraging FDI. Thus, perhaps the threshold at
sions. At the region level, regulatory control and which regulatory control facilitates MNE’s local-
political democracy have a negative effect on for- ization is relatively low. The results for politi-
eign investments. Alternatively, the region’s capi- cal democracy are contrary to our expectations,
tal investments motivate foreign investments. Our suggesting that MNEs may not favor democratic
results on regulatory control suggest that it creates regions. Accordingly, lack of political democ-
costs and overwhelms any positive effects, thereby racy in a country does not appear to be a major
Copyright  2013 John Wiley & Sons, Ltd. Strat. Mgmt. J., 34: 910–934 (2013)
DOI: 10.1002/smj
926 J.L. Arregle et al.

impediment to foreign investments, but instead of regionally fungible resources15 or an idiosyn-


may encourage FDI, indicating MNEs’ desire to cratic desire to focus only on a certain, probably
achieve greater efficiency (Adam and Filippaios, large and attractive, country.
2007). Perhaps high levels of governmental discre-
tion (relative to decentralized autonomy to citizens
and businesses) allow MNEs to reduce the risks IMPLICATIONS, LIMITATIONS, AND
and costs that occur when workers collectively CONCLUSIONS
mobilize for such actions as protests, strikes, or
litigation. While political democracy is often asso- Our results have five crucial implications for the-
ciated with stability, it also results in more regular ory and research on international strategy. First,
regime change, thus prompting changes in poli- our study demonstrates the effects of regions on
cies (Jensen, 2003). Additionally, prior research MNE’s internationalization decisions. Second, this
suggests that some MNEs may be able to negoti- research shows that MNEs’ evaluation of institu-
ate favorable terms that shield them from public tions in their internationalization decisions (loca-
demands and competition through close relation- tion and amount) is more comprehensive than sug-
ships with more autocratic governments (Fagre gested by prior research. MNEs appear to decide
and Wells, 1982; Li and Resnick, 2003). In fact, their location choices for internationalization in
some of these agreements may be negotiated with part based on a country’s institutions relative to
corrupt officials who receive bribes (i.e., Bueno the institutions of other countries in the same
de Mesquita et al ., 2004; Jensen, 2003). In addi- region (i.e., in a region-relative manner). Such
tion, fewer political and human rights afforded decisions allow firms to leverage and optimize
to citizens may result in lower workforce costs their investments across the region, thereby con-
(Rodrik, 1999). The results may also suggest the trolling the risk while enhancing the benefits and
need to examine further the effects of regula- returns across the countries within the region.
tory and political institutions in future research Hence, the third contribution is the support pro-
on FDI in order to understand their impact more vided for the semiglobalization perspective and
fully. Our results are consistent with those of Li
its relevance to understanding institutional effects.
and Resnick (2003), who found that, when con-
Such an approach changes the way we measure,
trolling for property rights regulations, the rela-
evaluate, and understand the institutional effects
tionship between political democracy and FDI is
on FDI for MNEs. It indicates that future research
negative. We believe that each explanation likely
dealing with institutions and MNE performance
undergirds the rationales for some firms’ actions.
should consider and measure institutions differ-
At the country level, it appears that MNEs seek
ently than in past research. Fourth, we found vari-
out those countries in a region that have fewer
ance in the importance of different institutions
constraints on business activities and more mar-
at the country and region level; that is, attract-
ket liquidity. We also found that greater region-
ing foreign investments through an institutional
relative political democracy reduces the likelihood
strategy at the region and country levels assumes
of internationalization into a country, most likely
different strategies with different actions at each
for the reasons suggested above. Alternatively,
level. Finally, our results highlight the relevance
a country’s higher region-relative capital invest-
of geographic regions and the value of using
ments promote greater internationalization in the
multilevel models to examine important strategic
country.
decisions.
However, this semiglobalization behavior does
These results have important managerial and
not necessarily apply to all firms. If the MNE can-
policy implications, as well. For managers of
not use at least one of the two mechanisms related
to semiglobalization (RFSAs and regional organi-
zation learning), it has few incentives to adopt a 15
MNEs internationalizing exclusively for specific resource-
semiglobalization approach. For instance, it is pos- seeking objectives, exemplified by natural resources industries,
sible that some MNEs might decide to locate FDIs could be such a case. Natural resources may be located
in only one foreign country without targeting or in specific countries but not necessarily across geographic
regions, making regional integration of FDIs irrelevant. Thus,
expanding into its corresponding region. Two main an entry in a country does not presuppose the need to develop
reasons could explain such behavior: the absence RFSAs.

Copyright  2013 John Wiley & Sons, Ltd. Strat. Mgmt. J., 34: 910–934 (2013)
DOI: 10.1002/smj
Geographic Regions, Institutions and MNEs’ Strategy 927

MNEs, they must be aware of institutional envi- of time as the institutional environments of coun-
ronments and their effects not only at the country- tries and regions can change, resulting in different
level but also at the region-level if they want institutional environments. However, such poten-
to gain the benefits of arbitrage. This research tial changes do not undermine the core logic of this
informs the decision-making process of managers work or the relative superiority of the semiglobal-
and MNE organizations by highlighting the way ized effects of institutional variables as hypoth-
in which they can evaluate and coordinate the esized herein. Third, although we measure the
influence of specific institutional environments. effects of country-level and region-level institu-
For policy makers, the results of this study high- tions and the key role of regions, we do not
light the importance of the regional dimension of consider how these different levels are integrated
the international institutional competition to attract in the decision-making process. Do MNEs start
FDIs. Our results emphasize the potential value of their internationalization decision-making process
collaboration among country governments across from the region level, from the country level, or
a region in their competition with other regions in tandem? Knowing that MNEs use a semiglobal
for foreign investments. Regional integration can institutional analysis, future research should exam-
be designed to increase FDI inflows to a region ine the MNE decision-making process to under-
(Naya and Plummer, 1997) and the results in stand its links with the firm’s structure and other
Model 4 give new and unique insights into which organizational processes. Such research will likely
institutions should be considered by governments require data from MNE decision-makers, starting
in order to attract FDI. For instance, reducing with the first decision up to the final decision to
regional regulatory control may have the strongest locate an FDI in a country to be able to disen-
effect16 among region-level institutional factors. tangle the interactions between regional and coun-
However, countries in the same region are also try effects. Finally, although our approach using
in competition for primary direct investments as geographic regions provides an effective way of
MNEs compare their institutional environments to measuring such regions, as shown by the robust-
select the best country(ies) in the region, represent- ness tests, future research might explore other geo-
ing another form of co-opetition (Brandenburger graphic regions, such as smaller regions within
and Nalebuff, 1996), which is likely to be chal- Europe.
lenging. Hence, cohesion within the region needs In conclusion, this work uniquely merges tradi-
to be maintained to avoid triggering dysfunc- tional institutional perspectives with a semiglobal-
tional intra-regional competitive behaviors (Oxel- ization perspective to examine the effects of the
heim and Ghauri, 2008). Depending on the level country environment and of the general institu-
of changes targeted by a country, our results also tional environment of a region on internationaliza-
provide some guidelines about whether it would tion decisions. Our results suggest that the inter-
be possible by repositioning the country versus nationalization of MNEs is influenced by the gen-
its regional partners or by repositioning the region eral institutional environment of both countries and
versus other regions. regions. Thus, this study introduces a new per-
As in other studies, this research has some spective regarding institutional influences on the
limitations. First, its hypotheses are tested using international strategy of MNEs.
Japanese MNEs over a specific period of time
(1996–2001). The institutional environment of
Japan may influence the strategies taken by these ACKNOWLEDGEMENTS
firms or the relevant definition of geographic
regions, and there are opportunities for future We thank our Associate Editor, Kulwant Singh,
research to study these questions with MNEs based and the two anonymous reviewers for their helpful
in other regions. Second, it would be interesting and developmental feedback. In addition, we
to replicate this study with data for other periods acknowledge the helpful comments from Shih-
Fen Chen, Charles Dhanaraj, Alan R. Rugman,
and Laszlo Tihanyi during the development of
16
As our institutional independent variables had equal vari- this paper. An earlier version of this paper was
ances as factor scores, the resulting coefficients largely proxy
standardized coefficients in which the relative weights can be presented at the Academy of Management’s annual
interpreted. conference (2009).
Copyright  2013 John Wiley & Sons, Ltd. Strat. Mgmt. J., 34: 910–934 (2013)
DOI: 10.1002/smj
928 J.L. Arregle et al.

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DOI: 10.1002/smj
Geographic Regions, Institutions and MNEs’ Strategy 931
Sanders WMG, Carpenter MA. 1998. Internationalization APPENDIX
and firm governance: The roles of CEO compensation,
top team composition, and board structure. Academy
of Management Journal 41: 158–178. Appendix 1. Number of new FDIs (i.e., inflows) by
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Copyright  2013 John Wiley & Sons, Ltd. Strat. Mgmt. J., 34: 910–934 (2013)
DOI: 10.1002/smj
932 J.L. Arregle et al.
Appendix 2. Composition of regions

Regions Countries Regions Countries

Canada South America (94 FDIs) Colombia


NAFTA (698 FDIs) USA Venezuela
Mexico Peru
Europe (465 FDIs) United Kingdom Chile
Netherlands Brazil
France Argentina
Germany Oceania (90 FDIs) Australia
Sweden New Zealand
Portugal East Asia (979 FDIs) China
Spain Taiwan
Italy Hong Kong
Finland South Korea
Austria Northwest Asia (80 FDIs) India
Greece Pakistan
Denmark South East Asia (901 FDIs) Thailand
Ireland Singapore
Switzerland Vietnam
East Europe (87 FDIs) Turkey Malaysia
Russia Philippines
Bulgaria Indonesia
Czech Republic
Hungary
Poland
Romania
Slovenia

Appendix 3. Profiles of regions on the four institutional variables

Weighted region-average institutional values


Region Regulatory control Capital availability Market liquidity Political democracy

NAFTA −1.13 2.90 0.87 0.50


Europe −0.69 0.45 0.28 0.51
East Europe 0.46 −0.35 1.31 −0.43
South America 0.82 −0.10 −0.07 0.28
Oceania −1.04 −0.17 −0.06 0.91
East Asia 0.33 0.34 −0.62 −1.40
Northwest Asia 1.63 −0.08 −0.41 0.10
South East Asia 0.27 −0.29 0.05 −0.85

Appendix 4. Post hoc tests—models explaining an MNE’s degree of internationalization into a country over the period
1996–2001—other definitions of regions

Trading Culture Culture Institution


Variable blocks (Ronen—Shenkar) (GLOBE) (La Porta et al ., 1998)

Intercept −3.26* −5.23** −0.41* −3.18*


Level—firm’s headquarters
Advertising expense −4.29 −3.80 −4.25 −4.53
R&D 4.91** 5.16** 5.05** 4.39**
Total prior international experience −0.11* −0.12* −0.11* −0.10

Copyright  2013 John Wiley & Sons, Ltd. Strat. Mgmt. J., 34: 910–934 (2013)
DOI: 10.1002/smj
Geographic Regions, Institutions and MNEs’ Strategy 933
Appendix 4. (Continued )

Trading Culture Culture Institution


Variable blocks (Ronen—Shenkar) (GLOBE) (La Porta et al ., 1998)

Firm size 0.15*** 0.13** 0.13** 0.15***


Level—firm/country
Prior internationalization into a country −0.01 0.09 0.05 0.10
Country experience 0.30*** 0.31*** 0.30*** 0.32***
Country experience of all Japanese firms 0.80*** 0.70*** 0.93*** 1.01***
Population (/1,000,000) −0.00* −0.00 −0.00*** −0.00**
Per capita income −1.08*** −0.71** −1.44*** −1.24***
Economic growth 14.98*** 12.96** 14.10** 21.77***
Cultural distance −0.04 −0.16 −0.04 −0.07
Regulatory control—country’s ‘region-relative’ −0.34* −0.06 −0.22 −0.48**
Capital availability—country’s ‘region-relative’ 0.52*** 0.41*** 0.47*** 0.35***
Market liquidity—country’s ‘region-relative’ −0.07 −0.12 −0.17 −0.25*
Political democracy—country’s ‘region-relative’ −0.27** −0.17* −0.08 −0.19**
Level—firm/region
Prior internationalization into a region 0.05** 0.04*** 0.04*** 0.00
Regulatory control—region −0.86*** −0.42 −1.32** −2.45***
Capital availability—region 0.27** 0.70*** 0.18 −0.83*
Market liquidity—region −0.56*** −1.26** −1.02** 0.01
Political democracy—region −0.19* −0.22 −0.08 −1.12*
Goodness of Fit: Akaike information criterion 4,340 4,383 4,353 4,373
 = AIC(model) − AIC(lowest AIC: Model 4) 24 67 37 57
Bayesian information criterion 4,441 4,484 4,454 4,474

***p < 0.001; **p < 0.01; *p < 0.05.

Post Hoc tests—other definitions of regions. Germany, Switzerland, Netherlands), Latin


We used the definitions of regions proposed by America (Argentina, Chile, Mexico, etc.), Far
the different authors. As some of our 45 countries Eastern (China, Hong Kong, Indonesia, South
were not always considered in these typologies, we Korea, Malaysia, Taiwan, Thailand), Near Eastern
added them as independent countries and identified (Greece, Turkey), Brazil, India. Other independent
countries: Pakistan, Russia, Romania, Slovenia,
them as ‘other independent countries.’
Bulgaria, Czech Republic, Hungary, Poland,
Regions ‘Trading blocks’ (UNCTAD, 2001): Romania.
EU (United Kingdom, Netherlands, France, Regions ‘Culture GLOBE’ (Gupta et al .,
Germany, Sweden, Portugal, Spain, Italy, Finland, 2002): Anglo (Australia, Canada, Ireland, New
Austria, Greece, Denmark, Ireland), NAFTA Zealand, US, United Kingdom), Latin Europe
(USA, Canada, Mexico), MERCOSUR (Colom- (France, Italy, Spain, Portugal, Switzerland),
bia, Venezuela, Peru, Chile, Brazil, Argentina), Nordic Europe (Denmark, Finland, Sweden),
ASEAN (Thailand, Singapore, Vietnam, Malaysia, Germanic Europe (Austria, Germany, Nether-
Philippines, South Korea, Indonesia), ANZCERTA lands), Eastern Europe (Russia, Hungary, Poland,
(Australia, New Zealand). Other independent Romania, Slovenia, Bulgaria, Greece), Latin
countries: Russia, Romania, Slovenia, Bulgaria, America (Mexico, Colombia, Venezuela, Peru,
Czech Republic, Hungary, Poland, Romania, Chile, Brazil, Argentina), Arab culture (Turkey),
Southern Asia (India, Indonesia, Philippines,
India, Pakistan, China, Hong Kong, Switzerland,
Malaysia, Thailand), Confucian Asia (Taiwan,
Taiwan, Turkey. China, Hong Kong, South Korea, Singapore).
Regions ‘Culture’ (Ronen and Shenkar, 1985): Other independent countries: Pakistan.
Anglo (Australia, Canada, Ireland, New Zealand, Regions ‘Institutions’ (La Porta et al ., 1998):
USA, United Kingdom), Latin Europe (France, English-origin (Australia, HK, Canada, India,
Italy, Spain, Portugal), Nordic Europe (Denmark, Ireland, New Zealand, Pakistan, Singapore,
Finland, Sweden), Germanic Europe (Austria, Thailand, United Kingdom, USA), French-origin
Copyright  2013 John Wiley & Sons, Ltd. Strat. Mgmt. J., 34: 910–934 (2013)
DOI: 10.1002/smj
934 J.L. Arregle et al.

(Argentina, Brazil, Chile, Colombia, France, Scandinavian-origin (Denmark, Finland, Sweden).


Greece, Indonesia, Italy, Mexico, Netherlands, Other independent countries: Russia, Romania,
Peru, Philippines, Spain, Portugal, Turkey, Slovenia, Bulgaria, Czech Republic, Hungary,
Venezuela, Vietnam), German-origin (Austria, Poland, Romania.
Germany, South Korea, Switzerland, Taiwan),

Copyright  2013 John Wiley & Sons, Ltd. Strat. Mgmt. J., 34: 910–934 (2013)
DOI: 10.1002/smj

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