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Ecommerce ADDON SYLLABUS
Ecommerce ADDON SYLLABUS
Ecommerce ADDON SYLLABUS
UNIT IV E- Marketplace
E-Marketplace Concept, features, functions and types.
Concept, types of e-marketing, means of advertising [Banner, Pop-up,
sponsored link, email], e-branding, SEO-Basics
UNIT IV E- Marketplace
To learn how e commerce can be used as medium to market business.
Note: To make the concepts clear, suitable examples using pictorial will be shown to students in
all the units.
Assignments and case studies will be allocated to students in each unit.
Test will be conducted at the time of Pre University Test.