Analysis of Irma advertising "Get close to the ecology"

The Aida model:

• Attention: They have been able to get the attention of their target audience by using extras
in the advertising that the target audience can reflect on, cheerful music that reflects
happiness and joy, natural light that makes the advertisement look natural and a point of
view that holds interest . Alternate seed perspective, normal perspective and bird
perspective.

 Interest: Buying Irma's organic products will make you happier and it will give you a variety
of communities.
assessment
• Desire: Irma's target audience will be retained by the advertisement as they want to
become like the characters in the advertisement.

• Action: Several times the advertisement is made aware that Irma is the sender of the
advertisement and that this is where the organic food products must be purchased. In this
way they try to get the target group to buy their organic food from Irma.

Assessment
• It is a really good and catchy advertisement that is well marketed through their website
and various social media. It oozes idyll, and being Irma's target audience, I easily believe
that you can be convinced or upheld that Irma's organic products will make you a happier
person and that, on the whole, ecology will make the world happier and create several
communities. It is very believable as it seems very honest and real since the message of
ecology and being aware of the quality of our food is very sensible and conscientious. The
fact that they have chosen to use extras that are similar to their target audience and that
the film takes place in a larger city also helps to make it credible, as the target audience can
see themselves in the characters in the advertising. Irma's target group is mainly quality-
conscious elderly, middle-aged and children families in the larger cities of Zealand.