PORTERS INDUSTRY

Threat of New Entrants

The economies of scale is fairly difficult to achieve in the industry in which jio

studio Company operates. This makes it easier for those producing large

capacitates to have a cost advantage. It also makes production costlier for new

entrants. This makes the threats of new entrants a weaker force.

The product differentiation is strong within the industry, where firms in the

industry sell differentiated products rather a standardised product. Customers

also look for differentiated products. There is a strong emphasis on advertising

and customer services as well. All of these factors make the threat of new

entrants a weak force within this industry.

The capital requirements within the industry are high, therefore, making it difficult

for new entrants to set up businesses as high expenditures need to be incurred.

Capital expenditure is also high because of high Research and Development

costs. All of these factors make the threat of new entrants a weaker force within

this industry.

The government policies within the industry require strict licensing and legal

requirements to be fulfilled before a company can start selling. This makes it

difficult for new entrants to join the industry, therefore, making the threat of new

entrants a weak force.

Engagements based on long term relationships.

Attracting, nurturing and retention of creative talent is expensive and challenging.

Difficult to attain deep connect with regional demographics, behaviours, attitudes

and values.

Constraints in getting access to key media channels or space.

Bargaining Power of Suppliers
Premium ad spaces are limited and supply is less compared to demand.

Seasonal campaigns puts pressure on supply

Suppliers are industry independent.

Bargaining Power of Buyers

Long term relationships with static fee structures.

Buyers are large and can demand concessions.

Identity of buyer adds prestige to sellers list of customers

Backward integration by buyer not possible

The number of suppliers in the industry in which Lamar Advertising Company

operates is a lot more than the number of firms producing the products. This

means that the buyers have a few firms to choose from, and therefore, do not

have much control over prices. This makes the bargaining power of buyers a

weaker force within the industry.

THREATS OF SUBSTITUTE

No absolute substitute for an ad campaign.

Constant evolution of technology such as e commerce, social media tools etc

offers new channels for forward integration with low switching costs.
RIVALRY AMONG EXISTING COMPETITORS

High stakes with each campaign to build credibility.

Large budgets for ad campaigns.

High profile client base adds to premium

High premium on scare resources.

ECONOMY
Advertising is important for every aspect of a business. It plays an imperative role for
both manufacturers and consumers. Advertising is important for the business on the
whole as it lets the business gain more customers, thereby increasing business
turnaround.

India is a growing economy, providing huge opportunities for the growth of various industries.
Though the global media and entertainment industry is showing slow growth rate in 2017, India is
expected to be one the opportunistic market to show rising trends against the global trend. The
advertising industry is one of the most important sectors of the media and entertainment industry.
Indian government provides remarkable support to the advertising industry. India is the 2 nd fastest
growing advertising market in Asia, with an expected contribution to GDP in 2018 to reach
0.45%. Advertising expenditure is growing in India and in 2018 it is expected to grow by 12.5%.
Internet advertising revenue share in the total advertising revenue has grown from 8% in 2013 to
14% in 2017, expected to reach USD 1.5 billion by 2018. The improving market sentiments, RBI
policies and the opening of newly licensed banks in India is giving ample space for advertising
expenditure in the financial sector. Further, ‘Digital India’ policy by the government is expected to
outperform in coming years with the support of Google and thus drive the growth of the
advertising industry. Goldstein Research analyst forecast that the India Advertising Industry is set
to reach USD 54.39 billion by 2024 growing at a CAGR of 26.30% over the forecast period
(2017-2025).

The Indian advertising industry has grown at a rate of 9 ..

Read more at:

https://www.businessinsider.in/advertising/ad-agencies/article/indian-advertising-industry-to-grow-by-10-9-will-
reach-75952-crore-by-the-end-of-2020-dan-report/articleshow/73579282.cms?
utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst

The project revolves around the end to end recruitment process and know the
sources of recruitment at various levels and to critically analyse the functioning
of recruitment procedures and managing the new interns in the organisation.
Understanding and learning about the various sources of recruitment through
accessing various portals like linkdin, Instagram, Facebook.

Once the candidate is selected to fill a position, the offer is then negotiated and
rolled out to him via. Mail, using the company portal and all the details are
filled on the same.
The appointment letters are sent out and the candidate is required to accept the
same and send the signed copy of the same and than a call goes out to the
candidate to confirm his date of joining following which, he joins on the
confirmed date and the onboarding team takes over.