Adobe Intelligent

Document Platform
Acrobat, LiveCycle, and PDF

Lori DeFurio
Customer Enablement,
Knowledge Worker Solutions
March 23, 2006

PDF Consulting Ltda

www.pdflatinamerica.com
2005 Adobe Systems Incorporated. All Rights Reserved.
Adobe Systems Incorporated

Adobe revolutionizes how the world

engages with ideas and information

PDF Consulting Ltda

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2005 Adobe Systems Incorporated. All Rights Reserved.
 Adobe Timeline and Innovations

Technology Foundation Desktop Publishing Revolution The Internet Revolution Begins Cross-Media Publishing The Next Wave

1982 1985 1986 1987 1990 1995 1999 2000 2002 2004 2005
Shantanu Narayen
Adobe Aldus Promoted to
Photoshop® Acquisition Bruce Chizen
Promoted to President & COO
President & CEO Adobe
Initial Public Intelligent
Offering Document
Platform

Flash®
Company Adobe
founded by Illustrator® Accelio
John Acquisition
Warnock
and Chuck Adobe
Geschke Acrobat® , Macromedia
Adobe PDF, Acquisition
and Adobe
First Adobe® Reader®
PostScript®
Printer &
Imagesetter Stephen Elop
Named President of
WW Field Operations

2 5,000
EMPLOYEES EMPLOYEES

PDF Consulting Ltda

www.pdflatinamerica.com
2005 Adobe Systems Incorporated. All Rights Reserved.
Adobe Products

PDF Consulting Ltda

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2005 Adobe Systems Incorporated. All Rights Reserved.
Creating Engaging Experiences

PDF Consulting Ltda

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2005 Adobe Systems Incorporated. All Rights Reserved.
The Engagement Platform

Creatives

Knowledge
Workers
Platform

Developers
Developers Creatives
Creatives

Enterprises

Developers

PDF Consulting Ltda

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2005 Adobe Systems Incorporated. All Rights Reserved.
Engagement Platform

Creative
Tools

Universal Client Creative Suite

Programming Model Developer

Tools

Servers
LiveCycle Flex ColdFusion Flash Media Flex Builder
Server

Enterprise Infrastructure and Web Services

PDF Consulting Ltda

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2005 Adobe Systems Incorporated. All Rights Reserved.
Widest Reach in the World

89% 97%
PCs PCs

600 million
PCs and devices

PDF Consulting Ltda

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2005 Adobe Systems Incorporated. All Rights Reserved.
Adobe’s Customers
Knowledge
Creatives Enterprises Developers Consumers
Workers

Go-to-Market Partners

Adobe Engagement Platform

PDF Consulting Ltda

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2005 Adobe Systems Incorporated. All Rights Reserved.
Enterprises

Customers
ƒ Education
ƒ Government
ƒ Financial Services
ƒ Telecommunications
ƒ Media and Publishing
ƒ Manufacturing
ƒ Life Sciences

Challenges
ƒ People are unimpressed and under
whelmed by their systems
ƒ Processes are under automated
ƒ Information is underutilized

PDF Consulting Ltda

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2005 Adobe Systems Incorporated. All Rights Reserved.
Enterprises

Helping enterprises
automate processes,
better serve customers,
and create immersive
experiences

PDF Consulting Ltda

www.pdflatinamerica.com
2005 Adobe Systems Incorporated. All Rights Reserved.
Knowledge Workers

Customers
ƒ Team members
ƒ Collaborators
ƒ Presenters
ƒ Engineers
ƒ Lawyers
ƒ Marketing professionals
ƒ Project managers
ƒ Executives

Challenges
ƒ Consuming information
ƒ Collaborating with colleagues
ƒ Sharing information

PDF Consulting Ltda

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2005 Adobe Systems Incorporated. All Rights Reserved.
Better Together: Knowledge Workers

Better
Documents Together
+ People
(Asynchronous) (Synchronous)
Communicate and Collaborate with Confidence

PDF Consulting Ltda

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2005 Adobe Systems Incorporated. All Rights Reserved.
Developers

Customers
ƒ Application developers
ƒ Web application developers
ƒ Mobile carriers/developers

Challenges
ƒ Speeding deployment
ƒ Reducing cost of testing and
maintenance
ƒ Integrating with existing tools and
workflows
ƒ Leveraging skills
ƒ Deploying experiences that exceed
customer expectations

PDF Consulting Ltda

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2005 Adobe Systems Incorporated. All Rights Reserved.
Developers

Providing a platform to
build new applications
that solve customer
problems while
enhancing access and
improving interaction
with information, and
deploying them across
platforms, devices, and
carrier networks

PDF Consulting Ltda

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2005 Adobe Systems Incorporated. All Rights Reserved.
Extending Acrobat

ƒ Acrobat & PDF Development is HUGE!

ƒ Over 500 plug-ins developed for Adobe Acrobat
ƒ Over 300 plug-ins developed for Adobe Reader
ƒ Over 2500 developers registered as “Acrobat developers”

PDF Consulting Ltda

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2005 Adobe Systems Incorporated. All Rights Reserved.
Extending Acrobat

ƒ Developing WITH Acrobat

ƒ JavaScript - forms, multimedia, 3D objects, content manipulation.

ƒ Developing FOR Acrobat

ƒ Plug-in architecture extends Acrobat functionality
ƒ Lots of 3rd party tools

ƒ Developing AROUND Acrobat

ƒ Communicate with Acrobat from your application or embed Acrobat/Reader in your
application

ƒ Acrobat Developer Resources

ƒ http://developer.adobe.com/acrobat
ƒ http://adobe.demoservers.com
ƒ Hosted Trial of Acrobat and Adobe LC Designer

PDF Consulting Ltda

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2005 Adobe Systems Incorporated. All Rights Reserved.
 Acrobat &
LiveCycle

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2005 Adobe Systems Incorporated. All Rights Reserved.
Adobe LiveCycle Brand

LiveCycle is suite of document services

based on the J2EE platform.

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2005 Adobe Systems Incorporated. All Rights Reserved.
Adobe Document Services

ƒ Adobe Acrobat
ƒ LiveCycle Reader Extensions
ƒ LiveCycle Document Security
ƒ Adobe Acrobat ƒ LiveCycle Policy Server
ƒ Adobe Reader

ƒ Adobe Acrobat
ƒ Document Server ƒ LiveCycle Forms Server
ƒ Central Pro Output Server ƒ LiveCycle Extensions Server
ƒ Acrobat Elements Server ƒ LiveCycle Workflow Server

PDF Consulting Ltda

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2005 Adobe Systems Incorporated. All Rights Reserved.
PDF Built as XML

ISO/DIS 19005-1
(PDF/Archive)

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2005 Adobe Systems Incorporated. All Rights Reserved.
Adobe Document Services

User-driven Workflow-driven
Workflows Processes

PDF Consulting Ltda

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2005 Adobe Systems Incorporated. All Rights Reserved.
Adobe PDF Solutions: Desktop and Server

Workflow-Driven
People-Driven Processes
Processes

De-centralized Centralized

Ad-Hoc Structured

PDF Consulting Ltda

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2005 Adobe Systems Incorporated. All Rights Reserved.
 PDF Consulting Ltda
www.pdflatinamerica.com
2005 Adobe Systems Incorporated. All Rights Reserved.