CLIENT KICK-OFF FORM

Below are some questions that help with more information about your Business(s)/ Marketing Ventures that is
essential to the success of the branding and marketing efforts. The better your ventures, your goals, brand, and
target audience are known, the better I can tailor a brand and identity that are suited for your business. Please take
a few minutes to fill out this form. If Fields aren't applicable, please type N/A as the answer.

Company Name: LM Parfums Inc.

Business(s) Name: Louis Mireille
Contact Name(s), Title/ Role? Louise “Simsim” Tan / Co-founder
Your Website URL : Don’t have one yet
Your Email / Phone Number: sim.tan214@gmail.com/ (0917)680-9301
Preferred method of communication?
- Email
- Text
What do you aim to achieve with your company? What are you hopes and
expectations?
- Louis Mirielle is the brain child of a young entrepreneur with the drive and
determination to pursue her passions. It represents who she is: Fun, Bold,
Strong, Innovative, but not afraid to show her soft side. While she is sporty
and outgoing, she also exudes with class.
- Aim to create memories through our luxury product while ensuring quality
and longevity
- To be a form of self expression for every wearer of the scent.
- To be able to provide a new experience to customers with each scent
- To be able to in the industry for the long run and become one of the classics
as a classic perfume brand founded in Davao City, Philippines.
What is your brand voice? What emotions do you hope to convey through your
brand's visuals and messaging?
- Brand voice: Witty, bright, compassionate, one with the people
- Feel: French vibe, warm, minimalist, care free
- Persona: Audrey Hepburn in “Breakfast at Tiffany’s”

What makes your Brand/Company different? Or What makes you unique?

- Long lasting luxury/lifestyle perfume at a very available price for the average
professional consumer.
 - Proudly made in Davao City, Philippines
- A brand with a heart.
- We will use our platform to promote social/ environmental awareness through
the lifestyle of the brand, whilst ensuring the quality.
Brands Strengths? Weaknesses? If new, what do you think they may be starting
out? (List both here)
- Strengths
o Quality of the product that has the potential to compete with the
National Perfume
o Materials are sourced from reputable suppliers overseas
o Visual Branding and Packaging Concept that is appealing to the market
o Personalized Customer Service
o Clear brand direction and vision of the originator/inventor
o Unique and so far the only Southern brand of perfume
- Weakness
o No market study prior to launch
o Differentiation and Positioning in the market.
o To keep the same identity/ voice
o Identification of distribution channels
o New player in the fragrance and parfum industry
o While it aims to break into the National market, it might have difficulty
doing so because it hails from the south.

How would you describe the Brand's/Company's culture?

- Inclusive and having a sense of belongingness, Friendly environment
- Youthfulness and Energetic
- Innovative
- Forward Thinking
- Company with a cause
- Promoting diversity
- “Different is good”
What are the values you want to inculcate in your company?
1) Quality: assurance of quality with every service / product given
2) Diversity/Inclusive: promoting different. Different is good
3) Awareness: Promote social/ environmental awareness
4) Confidence: Speak your mind. Be bold
How do you want your brand/company to deviate from a typical brand/company?
-
- Quality is key; quality through service /product / lifestyle we promote
What are the visuals you expect for your brand? How do you want photographers,
videographers, designers curate your feel?

Words that could describe the brand. (Words, not sentences, if possible)
- Empowering
- Compassionate
- Diverse
- Bold
- Confident
- Classy
- Minimalist
What marketing do you feel has or could work for you? Please explain.
 - Digital Marketing
o Social media
 Facebook: Brand Awareness; Sales
 Instagram: Curated photos/flatlays; Sales
 Youtube: Vlog
o Website/Blog

- Influencer Marketing
- Traditional Marketing
o Word of Mouth
o Banners
o Sponsored Events
o TV Guestings
- Physical display in boutiques/hotels
- Promote as a lifestyle brand
- Through events such as; expos, fashion shows, bazaar
Things you hate/don't like?
- Looking cheap/ common/ cliché
Colors you want for your visual?
- Warm
Top competitors in the area? (please list)
- Miniso
o Eau de Parfum
o 20 ml for Php200+
- For me
o Eau de Toilette
o 60 ml for Php395
- Plains and Prints
o Eau de Toilette
o 60 ml for Php400+
- Bench
o Eau de Toilette
o 100 ml for Php390-430

Who's your target audience? Primary, secondary?

- Primary: Aspirational Female, 22 to 40 years old; Young Entrepreneurs,
Professionals, Young Moms
Monthly Income: 15,000 and up
- Secondary: Aspirational Single Male: 22 to 29 years old; Professional, Young
Entrepreneur
Monthly Income: 15,000 and up
How would you describe your ideal customer?
- Female: She is looking for a scent to best represent herself, her mind, and
her mood. As a Millennial she always desires to belong. To be different. She
needs a parfum that is not readily available like those found in the big
branded stores.
-
someone confident, but not too showy of his/her strengths and capabilities.
Care free. On the go
What do they love most about you? Hate?
- Louise Mirielle scents are head turners, conversation starters, and makes the
wearer stand out in the crowd
- Love: Quality/Packaging/ Longevity/ Unique scents
What are their interests?
- Fashion
- Being in the company of friends
- Sports
- Intelligent/Smart choices
- Versatile.
What part of the market do you think you are missing? or Who do you think should
be buying your Product/Service but isn't?
- N/A (start up)
Twitter login?
- Don’t have one yet
lnstagram login?
- Don’t have one yet
YouTube login?
- N/A
Website / blog login?
- Don’t have one yet
Email software? (login URL, username/PW)
- N/A
Google for business? (login URL, username/PW)
- N/A
Other logins?
 - Facebook: Don’t have one yet
ASSETS
Do you currently have Logos, Images, Videos and other brand related Media?
- No logos, images, videos and other brands. Logo will available next week
Databases (E-Mail list, Customer lists, etc)?
- No but we are interested in it
Testimonials?
- No but we are interested in it
Targeting information?
Location
- Davao, Manila, Cebu, Illoilo, Zamboanga,
Age
- 20-45 years old
Male/Female
- Both

Unique Characteristics
- Carefree, Freedom express, classy
Unique Interests
- lifestyle brand instead of a brand just focused on fragrance
- Brand with a heart
What do they like?
- Need help on this one
What do they not like?
Groups, clubs, organizations?
- Professional groups
Campaign information? Campaign objective?
- Create awareness and promote lifestyle
Campaign budget? Per month
- 3-5k a month
 WE CAN'T WAIT TO GET STARTED
We're so excited to get this kicked-off!