ARTISTRY™ Creme LuXury Eye

Frequently Asked Questions

ABOUT THE PRODUCT
What are the major benefits of
ARTISTRY™ Creme LuXury Eye?
ARTISTRY™ Creme LuXury Eye is the ultimate,
great eye creme formulation that offers the latest
technology to energize the skin and target the
specific needs of the delicate eye area.
The product is an invigorating eye area
moisturizer that supplements the components
found in revitalized, younger skin and effectively
protects the skin in the eye area from dryness.
This luxurious and rich eye creme softens the
appearance of fine lines and wrinkles and boosts
the skin’s natural ability to repair sagging. The
appearance of dark circles could support the
reduction over time; this creme fortifies the skin
and helps to correct and prevent the look of
darkness in the eye area. Puffiness is visibly
reduced with proven soothing ingredients, and
the skin’s moisture barrier is restored for a firmer,
more supple look and feel. This elegant creme is
for the woman who desires the most benefits in
one luxurious eye creme.
Who would you recommend to use
this product?
This product was developed for and is
recommended for use by individuals who are
concerned about eye area problems: dark
circles, puffiness, fine lines, wrinkles and
sagging.
How should ARTISTRY™ Creme
LuXury Eye be stored?
The product should be stored in a cool,
dry place and out of direct sunlight. It is not
necessary to refrigerate the product.
What is the shelf life of the product?
How long can I keep each product
once it is opened?
The shelf life of the product is three years
unopened. Once this product is opened, it has a
12-month shelf life.
2
Why do I need a separate eye
creme?
Just as you would not use a body lotion or
creme on your face, why would you use facial
lotion or creme around your eyes? The skin
around the eyes is significantly different from
other facial skin – it ages more quickly than any
other area of your face.
• The skin under the eyes is thinner. In fact, it is
seven times thinner than the rest of the skin on
your face.
• The under-eye area has virtually no sebaceous
glands, making the skin extremely dry.
• Due to its thinness, the eye area is more
delicate and sensitive. Some ingredients you
can tolerate on other areas of your face could
irritate this area.
• The eye area movements of blinking, squinting,
smiling and making expressions (up to 10,000
per day), as well as smoking and ultraviolet
exposure, lead to the early signs of ageing in
the eye area.
• The eye area overlies a particularly dense
capillary network and has minimal fat padding,
making it prone to puffiness and dark circles.
• Pulling, tugging and rubbing the eye area skin
– such as when removing eye makeup, crying
or using contact lenses – leads to sagging of
the delicate eye area.
It is very important to use a specific eye creme
to treat the signs of ageing in the eye area
because the ingredients in eye creme target
eye area concerns, such as puffiness and dark
circles. And it is important to note ingredients
that are left out of eye formulations, such as
fragrance and other potential irritants.
ARTISTRY™ Creme LuXury Eye is a gentle, yet
effective and comprehensive anti-ageing eye
treatment that provides 360° of total eye area
care. It moisturises, lifts, energizes, smoothes
and reduces dark circles and visible wrinkles.
After the first use, you will experience an “instant
lift” effect from mesh polymers, while optical
diffusers brighten and visibly reduce the look of
fatigue. Within just a few weeks, see wrinkles,
crow’s feet and sagging reduced. An overall
fresher, younger look is revealed. Skin acts up to
15 years younger.
How does ARTISTRY™ Creme
LuXury Eye differ from ARTISTRY™
Creme LuXury?
ARTISTRY™ Creme LuXury Eye was specially
developed for the delicate eye area and contains
ingredients not found in ARTISTRY™ Creme
LuXury. These ingredients include Hydrolyzed
Lupine Protein and Medicago Sativa (Alfalfa)
Seed Extract, which are known to increase
firmness, reduce puffiness and help reduce
a fatigued look in the eye area. ARTISTRY™
Creme LuXury Eye is also fragrance-free, which
is more appropriate for the sensitive eye area.
How long has ARTISTRY been
developing Creme LuXury Eye?
Formula modification and technology research
for Artistry™ Creme LuXury Eye began two and
a half years ago. Development of the final creme
product has been completed within the last year.
What clinical testing or laboratory
support is available?
Clinical testing was performed to support
all safety and efficacy claims. All test results
are on file in the Research and Development
Department archives.
Was the product tested on animals?
ARTISTRY™ Creme LuXury Eye was not tested
on animals. We conduct clinical and consumer
testing with human volunteers.
What is the ARTISTRY™ Creme
LuXury Eye product intended for?
The product is an eye cream formulated to
address all of the major signs of ageing in the
eye area. Concerns such as dryness, fine lines
and wrinkles, dark circles, puffiness and sagging
skin are addressed.

Why is ARTISTRY™ Creme LuXury

Eye so expensive?
Creme LuXury Eye is the most technically
advanced and effective ARTISTRY™ formula
for improving the appearance of the eye area.
The final product contains one of the best
technologies available that could reduce many
major signs of ageing.

ARTISTRYTM Creme LuXury Eye Comparison and Differentiation

Product Signs of Target After One Use Use on Key

Aging Audience Eyelids Ingredients
Creme All caused by Women seeking Eye area is softer, Yes Patented
LuXury Eye both intrinsic a luxurious, smoother, brighter, CellEffect
and extrinsic advanced and moisturised, Technology
aging innovative refreshed, firmer,
antiaging looks lifted and
formula looks younger
TIME Firming, Practical, anti- None No Derma I, II
DEFIANCE™ fine lines, aging skincare and II
Lifting Eye dark circles, user
Creme dryness,
wrinkles ,
puffiness
Essentials Puffiness, Basic skincare None No NU TRILITE™
Replenishing dark circles user, fewer Citrus
Eye Creme signs of aging Bioflavanoids,
Coneflower,
Linseed,
Licorice

3
PRODUCT USE
How often should I use ARTISTRY™
Creme LuXury Eye?
ARTISTRY™ Creme LuXury Eye should be used
every day, in the morning and the evening, after
using the ARTISTRY™ Creme LuXury facial
moisturiser. In the morning, be sure to also apply
a layer of sunscreen.
Why is ARTISTRY™ Creme LuXury
Eye recommended for both day and
night use?
The delicate eye area is extremely prone to the
effects of both extrinsic and intrinsic ageing
factors. ARTISTRY™ Creme LuXury Eye is
designed to replenish and repair at night and
to energize and protect the eye area during the
day. It is the definitive solution to addressing
both extrinsic and intrinsic ageing factors and
reducing many major signs of ageing in the
eye area for the woman who desires the most
benefits in one luxurious creme.
Are there products I should not use
with ARTISTRY™ Creme LuXury
Eye?
The Creme LuXury Eye formula is aesthetically
compatible with all ARTISTRY™ skincare
products.
What is the correct order of use for
this product?
The product is recommended to be used both
day and night, after cleansing and toning, and
before application of any moisturiser product.
For optimal effects, apply Creme LuXury Eye
with the ring finger to entire eye area (upper
and lower). Use a gentle 360° tapping motion,
moving from the inside eye area outward.
We also recommend that you customise your
skincare regimen to meet the individual needs of
your skin.
4
I have extremely sensitive skin. What
should I expect after application of
ARTISTRY™ Creme LuXury Eye?
The ARTISTRY™ Creme LuXury Eye product
has been thoroughly tested on groups of
individuals with sensitive skin. There was no
evidence of an allergic response or extreme
irritation. However, we recognise that no testing
programme can guarantee that all individuals
who wish to use it will not have a reaction.
I used the ARTISTRY™ Creme
LuXury Eye and experienced some
skin sensation. What should I do?
Tingling sensations, a slight stinging or mild
redness were not reported during the
pre-market testing programme. But each
person’s tolerance for these sensations is
different. If redness develops or the sensations
become more severe, the consumer should
discontinue use and consult a doctor if
necessary.
How long will each container of
ARTISTRY™ Creme LuXury Eye
last?
With correct adherence to the directions for day
and night use, each container of ARTISTRY™
Creme LuXury Eye will last about two months.
Is ARTISTRY™ Creme LuXury Eye
intended for a specific skin type or
for a specific age?
ARTISTRY™ Creme LuXury Eye has been
clinically tested on and is suitable for all skin
types. It was developed for individuals aged 25
and older who have experienced skin damage
from daily stress and environmental impact.
TECHNOLOGY AND
INGREDIENTS
How many patents are associated
with the ARTISTRY™ Creme LuXury
Eye product?
A total of three US patent applications have been
filed in association with the ARTISTRY™ Creme
LuXury products:
Cardiolipin/L-Carnosine liposome – for
treatment of mitochondrial health.
Spinach Extract – for repair of DNA within the
mitochondria.
CellEffect blend of ingredients – for treatment
of mitochondrial health
What is the CellEffect technology
used in the ARTISTRY™ Creme
LuXury Eye formula?
ARTISTRY™ Creme LuXury Eye uses a
breakthrough approach to deal with oxidative
stress and the accumulated mitochondrial
damage generated by our own metabolic
processes. This breakthrough technology is called
CellEffect.
CellEffect features several unique and patented
ingredients, which have been specially blended to
energize skin from within. CellEffect contains the
following key ingredients:
Cardiolipin – a unique and precious lipid, similar
to that found naturally in the mitochondria.
The Cardiolipin in ARTISTRY™ Creme LuXury
Eye helps to replenish this vital lipid in order to
energize the skin in the eye area. It also helps
protect the mitochondria from oxidative stress.
L-Carnosine – a dipeptide of the amino acids,
beta-alanine and histidine. The primary function
of this ingredient is to help increase Adenosine
Triphosphate (ATP) production, so that aged
skin cells can return to a younger, more active
state. L-Carnosine also helps to protect the
mitochondria from oxidative stress and improves
overall skin health. Both the Cardiolipin and
the L-Carnosine are encapsulated in specially
engineered liposomes for enhanced delivery to
the skin.
5
Spinacia Oleracea (Spinach) Leaf Extract – a
highly purified Nutrilite™-produced extract which
helps protect the mitochondria from oxidation; it
also helps to increase ATP energy production.
Arabidopsis Thaliana Extract (Roxisomes™)
– helps to encourage natural repair of oxidative
damage to the DNA located in the mitochondria.
This ingredient is encapsulated in specially
engineered liposomes to enhance delivery to
the skin.
What other special ingredients are
used in ARTISTRY™ Creme LuXury
Eye?
ARTISTRY™ Creme LuXury Eye contains a blend
of two important botanical ingredients: hydrolyzed
lupine protein and medicago sativa (alfalfa) seed
extract. These two botanicals help to improve
firmness and reduce puffiness and the fatigued
look in the eye area. In addition, ARTISTRY™
Creme LuXury Eye contains an exclusive AMWAY-
manufactured liposome containing caffeine and
Centella Asiatica to also help reduce dark circles
and puffiness.
What is the difference between
extrinsic and intrinsic ageing?
Extrinsic ageing refers to damaging effects that
come from outside the skin, such as sun exposure,
smoke, pollution and other environmental stresses.
Intrinsic ageing refers to the damaging factors that
are generated by the metabolic processes that
occur in the mitochondria of our skin’s cells. Intrinsic
ageing is controlled by genetics and is part of the
natural ageing process.
What are Mitochondria?
Mitochondria are tiny organelles inside every cell
that provide the energy needed by our skin. The
primary job of the mitochondria is to create ATP.
ATP is important in the skin because it provides the
energy needed for each skin cell to properly perform
its given role. Mitochondria can become damaged
as a natural result of living. During the process of
producing energy, free radicals are released, which
can overwhelm our natural defenses. The damaged
mitochondria become less efficient and fewer in
numbers. Accordingly, ATP production declines
and the cell will not have enough energy to perform
properly. Skin, especially in the delicate eye area, will
begin to show the visible signs of aging.
What is Cardiolipin and what is
the source of the material used in
ARTISTRY™ Creme LuXury Eye?
Of all the unique ingredients in ARTISTRY™
Creme LuXury Eye, the most important is
Cardiolipin. Cardiolipin is a unique and precious
lipid, similar to that found naturally in the skin. The
Cardiolipin in ARTISTRY™ Creme LuXury Eye
replenishes this vital lipid, thus helping to energize
the skin in the delicate eye area. It also helps to
protect the mitochondria from oxidative stress.
The material is obtained through a bioengineering
process that begins with soybean oil.
What is L-Carnosine?
What are Roxisomes™ and where do
they come from?
Roxisomes™ are a natural source derived from
botanical extracts from the plant Arabidopsis
Thaliana. In vitro, the extract has been shown
to help repair oxidative damage to the DNA in
the mitochondria. The extract is encapsulated
in specially engineered liposomes to enhance
delivery to the skin.
What type of fragrance is used in
ARTISTRY™ Creme LuXury Eye?
The ARTISTRY™ Creme LuXury Eye formula is
fragrance-free.

L-Carnosine (Beta-Alanyl-L-Histidine) is a
dipeptide which occurs naturally in the body. The
Does ARTISTRY™ Creme LuXury Eye
primary function of this ingredient is to energize
contain any ingredients derived from
the skin: it helps to increase ATP production, so
animals?
that aged skin cells can return to a younger, more ARTISTRY™ Creme LuXury Eye contains
active state. L-Carnosine has also been shown to squalane, a lipid derived from shark liver oil, and
help scavenge free radicals, so it has an additional sterol lipids from purified wool grease. These
protective functionality. ingredients are also used in other ARTISTRY™
products.
How is this delivery system for the
Cardiolipin/L-Carnosine unique? Does ARTISTRY™ Creme LuXury Eye
contain gluten?
The delivery system used for the Cardiolipin/L-
Carnosine is a specially engineered liposome The ARTISTRY™ Creme LuXury Eye formula
based on natural lecithin phospholipids, which does not contain any wheat ingredients. But it
helps to deliver the ingredients into the skin. does contain an oat derivative, so we would not
characterize this product as gluten-free.
What makes the NUTRILITE™
Spinach Extract used in the
ARTISTRY™ Creme LuXury Eye
product unique?
Spinacia oleracea (spinach) leaf extract is an
exclusive, NUTRILITE™-produced extract that
increases ATP production – that is, it energizes
the skin. Furthermore, as a powerful anti-oxidant,
it helps to protect the skin from oxidative stress.
But, most importantly, it enhances the natural
repair of damaged mitochondrial DNA (US
patented).

The spinach is grown on the NUTRILITE™

farms, making this is the first vertically integrated
NUTRILITE™ ingredient used in an ATRISTRY™
cosmetic product. This means it is the first time
that all production stages – planting, growing,
harvesting, extracting and purifying the extract –
have been performed by NUTRILITE™.

6
TECHNOLOGY AND INGREDIENTS
ARTISTRYTM Creme LuXury Eye Features and Benefits

Features Benefits
Patented CellEffect Technology: Replenishes vital lipids for healthier-looking skin
Cardiolipin
Patented CellEffect Technology: Energize the skin resulting in younger-acting
L-Carnosine and NUTRILITE™ Spinach skin. Protect skin from oxidative stress.
Extract
Patented CellEffect Help to boost the skin’s natural ability to repair
Technology:Roxisomes™ the visible signs of aging
White Lupine and Alfalfa Seed Extract Known to increase firmness, reduce puffiness
and bags, and help refresh for a less fatigued
look
Japanese Cherry Blossom Known for calming and soothing the skin (anti-
stress)
Algae Extract and Pullulan Instant Lift Polymers provide a visible lift to
sagging skin
Mesh Polymers Instant Lift Polymers provide a visible lift to
sagging skin
Licorice Extract Known for calming and soothing the skin (anti-
stress)
Patented Ultrasomes Boosts skin’s natural ability to repair past DNA
damage
Shea Butter Natural emollient adds moisture to skin

DRS43+ and HLM+ Known for enhancing moisturisation and barrier

repair
Exclusive Liposome of Caffeine and Helps reduce dark circles and puffiness
Centella Asiatica
Peptides and Yeast Proteins Improve skin firmness and elasticity

Evening Primrose Seed Extract I mproves skin firmness and helps protect from
oxidative stress
Line-Blurring Powders Optically diffuse lines and darkness

Allantoin Promotes collagen synthesis and calms/

Multi-Step Microtexturizing Process
Ophthalmologist-Tested, Dermatologist-
Tested, Allergy-Tested; Safe for Contact
Lens Fragrance-Free Wearers
soothes
Achieves a rich, luxurious texture with a small
particle size for seamless absorption
Appropriate for all skin types, non-irritating,
gentle

7
RESULTS CAUTIONS
How quickly will I see a difference in If I have bad sunburn, can I use this
my skin? product?
Results are individual and depend on many How about after a chemical peel or
factors such as age and condition of the skin laser treatment?
in the eye area. Clinical testing showed an
Generally, we do not recommend that any
immediate improvement in skin smoothness and
cosmetic product be used after a “bad”
reduced dryness in the delicate eye area. Fine
sunburn or any treatment that causes extreme
lines were reduced in two weeks. Dark circles
inflammation. The product should only be used
were significantly reduced in as little as four
after inflammation has subsided. For use after
weeks and sagging and puffiness in as little as
chemical peel or laser treatment, one should
eight weeks. After the first application, consumer
consult the physician.
testing conducted on ARTISTRY™ Creme LuXury
Eye showed significant improvements for the
following: skin felt softer, smoother, moisturised Can I use this when I’m pregnant?
and firmer; skin was younger-looking, looked Ingredients in ARTISTRY™ Creme LuXury
brighter and appeared more lifted. Continuous Eye have been shown to be safe for use by all
improvements in consumers’ perception of their women. Safety studies of cosmetics are not
skin were achieved within four to eight weeks of conducted on pregnant women. Considerations
product use. regarding whether or not to use this product or
other consumer products such as coffee, aspirin,
How long will the benefits of a etc should be discussed by the patient with her
treatment of Creme LuXury Eye last? doctor.
The benefits of Creme LuXury Eye will last with
continuous use, but the user must also use a daily Is ARTISTRY™ Creme LuXury Eye
sunscreen to prevent further ultraviolet damage ophthalmologist-tested?
and follow a regular skincare regimen to help Yes. It is also safe for contact lens wearers. It
maintain results. has been allergy- and dermatologist-tested. It is
suitable for all skin types, is mild to the skin, non-
How does the skin “act 15 years irritating and gentle.
younger”?
A clinical study was originally conducted using a
published method that correlated the mechanical
properties of the skin with panelist age, in order
to predict a calculated reduction in apparent
age after use of the ARTISTRY™ Creme LuXury
product containing CellEffect technology. A re-test
of ARTISTRY™ Creme LuXury Eye containing
exactly the same amount of CellEffect technology
as the original product, and using the same
bio-instrumental method, confirmed the same
improvement in the mechanical properties of the
skin. This corresponds to the skin acting “15
years younger”.

8
GLOSSARY Glycation—process which occurs when UV light
exposure activates the sugars naturally present in
our skin. Once activated, these sugar molecules
Antioxidant—molecules that can safely neutralize
bind to collagen and “crosslink” them to other
oxygen-based free radicals and stop the free radical
collagen strands. The once smooth and supple
cascade before skin structures are damaged.
collagen turns hard, coarse and inflexible.
ATP—Adenosine Triphosphate, a multifunctional
Intrinsic Aging—refers to the damaging factors
nucleotide which transports chemical energy within
that are generated by the metabolic processes that
cells for metabolism. ATP is the main energy source
occur in the mitochondria of our skin’s cells. Intrinsic
for the majority of cellular functions.
aging is controlled by genetics and the natural aging
process.
Cardiolipin—a unique and precious lipid used in
Creme L/X and Creme L/X Eye, which is similar to
L-Carnosine—a dipeptide which occurs naturally
that found naturally in the mitochondria.
in the body. The primary function of this ingredient
is to help to increase ATP production, so that aged
CellEffect—A unique approach from ARTISTRY
skin cells can return to a younger, more active state.
to deal with oxidative stress and the accumulated
L-Carnosine has also been shown to help scavenge
damage generated by our own metabolic processes.
free radicals.
Collagen—a fibrous protein that is the chief
Liposome—microscopic spheres manufactured
component of connective tissue (skin and tendons)
from natural or synthetic fatty substances that
include Phospholipids derived from soy lecithin.
Crosslinking—developed through the glycation
Liposomes act like a delivery system, depositing the
process which stiffens collagen strands that were
entrapped ingredient onto the skin.
formally flexible and elastic.
Lipids—fat, or fat-like substances that are insoluble
Dermal Structure—skin is made up of two primary
in water.
layers, the epidermis and the dermis. The epidermis,
or outer layer of the skin, is a tough, protective
mDNA—DNA located in organelles called
layer. The dermis, or inner layer, is thicker than the
mitochondria; easily damaged by internally
epidermis and provides skin’s strength and elasticity.
generated oxidative stress.
Beneath the dermis is an additional subcutaneous
layer composed of protein fibers and adipose tissue
Mitochondria—tiny organelles inside every cell that
or fat.
generate and provide the energy needed by our skin
cells.
Dermal/Epidermal Junction—junction between
the dermis and the epidermis in the skin. This is
RoxisomesTM—contains a natural botanical extract
a vital interface structure where the cells of the
from the plant Arabidopsis Thaliana. The extract
epidermis receive their nutrients from the blood
has been shown in-vitro to help repair oxidative
vessels in the dermis.
damage to the DNA in the mitochondria. The extract
is encapsulated in specially engineered liposomes to
Dermis—the skin’s inner layer.
enhance delivery to the skin.
DNA—Deoxyribonucleic Acid, the molecule which
Spinacia Oleracea (Spinach) Leaf Extract—
contains the genetic blueprint for all living organisms
an exclusive, NUTRILITE™ - produced extract
that helps increases ATP production. It is also a
Elastin—connective fiber in skin that is flexible and
powerful anti-oxidant and helps protect the cell from
elastic and helps hold tissues in place.
oxidative stress. But most important, it aids in the
Epidermis—the skin’s outer layer. repair of damaged mitochondrial DNA (US patent-
pending). The Spinach is grown on the NUTRILITE
Extrinsic Aging—refers to damaging effects that farms, making this is the first vertically-integrated
come from outside the skin: sun exposure, smoke, NUTRILITE ingredient utilized in an ARTISTRY
pollution and other environmental stresses. cosmetic product. This means it is the first time that
all production steps: planting, growing, harvesting,
Free Radicals—molecules in an excited state extracting and purifying the extract were performed
which contain an uneven and unpaired number by NUTRILITE.
of electrons and which are typically formed from
oxygen.