Strategy and Implementation

MARKETING STRATEGIES

 ADVERTISEMENTS- (i) online advertisements-this is usually the easiest and

most neglected means. We will have an aesthetically designed website that fully
describes our products and benefits. We will also have our presence in social
media like Facebook, Instagram and twitter for easy interaction with our
customers. (ii) magazine advertisements- we will make few magazine and
newspaper adverts, mostly at the pre-launch of our products. This means of
advert is effective but might be above our advert budget at the beginning.
 SITE MARKETING- this is also a major way Color Castle will promote products.
Trained marketers working for our distributors market building sites in different
cities without catalogs, color chart, paint sample and other promotional materials
up a showroom/studio space that will be tastefully furnished with air conditioners,
DSTV entertainment and comfortable seats. The walls of these spaces will be
filled with a careful arrangement of our product samples. In these spaces,
customers are meant to relax, view our samples and go overmatching colour
combinations with the aid of our catalogue and a marketer.
 CASH BACK POLICY- customers will be encouraged to return unused product
to our point of sale and get full cash back.
 PROMO- will run promos like; buy 3 drums (60ltrs) get 8ltrs for free

 Branding and Word of Mouth. Brand all our official delivery trucks and ensure

that all our staff members and management staff wears our branded shirt or

cap at regular intervals. The company also plans on advertising its name in local
home and designer magazines, in order to attract the higher end clientele.
Costs and Pricing for Rockwell Land Corporation

Area Product UNDERCOAT WALLS Product CEILING Product

Living Room Color Castle 9L (1coat) 7L Color Castle 2L Color
Dream Coat (2coats) Super Dry (2coats) Castle
Latex Paint
Kitchen/Dini Color Castle 8L (1coat) 6L Color Castle 2L Color
ng Dream Coat (2coats) Super Dry (2coats) Castle
Latex Paint
Bedroom & Color Castle 15L (1 coat) 11L (2 Color Castle 4L (2 Color
Master Dream Coat coats) Super Dry coats) Castle
Bedroom Latex Paint
Bathroom Color Castle 6L (1 coat) 4L (2 Color Castle 2L (2 Color
Dream Coat coats) Super Dry coats) Castle
Latex Paint

Area Products Undercoat Walls Product Ceiling Products

s
Lobby Color 190L (1 coat) 140L (2 Color 50L (2 Color Castle
Castle coats) Castle coats) Permatextura
Dream Permat
Coat extura
Office Color 24L (1 coat) 18L (2 Color 6L (2 Color Castle
Castle coats) Castle coats) Permatextura
Dream Super
Coat Dry
Bathroom (for Color 5L (1 coat) 3L (2 Color 2L (2 Color Castle
office) Castle coats) Castle coats) Permatextura
Dream Super
Coat Dry

AREA LITERS NO. PAINTS PRICE COLOR

Overall 66L 4 containers and White
undercoats 1 gallon
including the
bathroom
Living Room 14L 1 container Gray
Kitchen/Dini 12 L 3 gallons Seaside Maple
ng
Bedroom & 22L 1 container and 2 Milk Chocolate
Master gallons
Bedroom

Lobby 570L 35 containers and White

3 gallons
Office 48L 3 containers and Seaside Maple
 3 gallons
Bathroom 10L 3 gallons White
(for office)
AREA LITERS NO. PAINTS PRICE COLOR
Overall 66L 4 containers and White
undercoats 1 gallon
including the
bathroom
Living Room 14L 1 container Gray
Kitchen/Dini 12 L 3 gallons Seaside Maple
ng
Bedroom & 22L 1 container and 2 Milk Chocolate
Master gallons
Bedroom

Lobby 570L 35 containers and White

3 gallons
Office 48L 3 containers and Seaside Maple
3 gallons
Bathroom 10L 3 gallons White
(for office)

Rockwell Land Corporation purchased more than a hundred of our products. Because
of their bulk orders, Color Castle is giving them 7% discount in Color Castle’s
Permatextura, 5% discount on Color Castle’s Super dry and 3% discount to Color
Castle’s Dream Coat. .

Product Liters Discount Retail Price Discounted

Price
Color Castle’s 16L 3% P2200.00 P2134.00
Dream Coat
Color Castle’s 16L 5% P2500.00 P2375.00
Super dry
Color Castle’s 15L 7% P2350.00 P2185.00
Permatextura
Product Cost for 16L Color Castle’s Paint

Direct Materials Price Supplier

Tin Can P220.00 Metrocan
Corporation
Titanium P166.75 Topnet Plumbing
Calcium Carbonate P369.00 Topnet Plumbing
Thickening Agent P72.19 Polymer Products
Liquid Colorants P61.00 TNC Chemicals
Philippines Inc
Resins P300.00 TNC Chemicals
Philippines Inc
Limestone P131.26
Total P1320.00

Indirect Materials for 16L of Paint

Materials Supplier Cost

Packaging ---- P50.00
Water P20.00
Electricity (for equipments) P22.00
Propane (for equipments) P28.00
Total P120.00

Direct Labor Costs

Department No. of Employees Wages

Production 30 P17,010 .00(567x30)

Quality 20 P11,340 .00(567x2)
Total 50 P28, 350.00

Indirect Labor per Day

Employee Area Wage

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Security Guard No. 1
Administrative Directors
Drivers
Accountant
Environmental Health and
Safety
Information Technology
TOTAL

Mark Up Pricing

Selling Price
Direct Materials
Indirect Materials
Direct and Indirect Labour
Product Cost
Mark Up Price
Mark Up Percentage

Distribution Strategy

Operations Cycle
Main Entrance
Main Office
--
Main Office
Store room and Production

Main Office

Cost Per 16L

P2500.00
P1320.00
P120.00
P300.00
P1740.00
P760
P69.6%
P550.00
P3340.00
P550.00
P3402.00
P3402.00

P3402.00
P14,646.00

Costs per 240L

P600,000
P316,800
P28,800
P72,000
P417600
P182,400
P69.6%
Sources of Labor and Number of Employees

Number of Department Operating Function

Employees Hours
30 Production 8 hours/day They do and oversee the work that
happens on the factory floor. They
keep the machines running, and fix
them when they break (unless it’s a
problem for an engineer). However,
both the workers on the floor and the
top production managers, and
everyone in between,
20 Quality 8 hours/day this is the department that ensurethat
every piece we make is at our
standards. They run tests on all the
aluminum that comes in. They test
pieces that our suppliers send us.
They are in charge of designing and
implementing the system of checks
that workers on the factory floor must
run. 
6 Information 8 hours/day are like the plumbers of the company.
 Technology If any computer has any sort of
issues, they’re the guys who will come
and fix it.
6 Environmental 8 hours/day manage activities in order to
Health and anticipate and prevent circumstances
Safety that might result in occupational
injury, ill health, or adverse
environmental impact
6 Accounting These people count up all the money
spent anywhere in the company, and
how much money we have. They give
the OK or the red light if any
department wants to spend more than
its budget for the month. They
calculate how much each piece costs
to make, and at what prices we must
sell them for.
Security 1 Secures premises and Secures premises
Personnel and Secures premises and personnel by
patrolling property; monitoring
surveillance equipment; inspecting
buildings, equipment, and access points;
permitting entry. Obtains help by
sounding alarms. Prevents losses and
damage by reporting irregularities;
informing violators of policy and
procedures; restraining trespassersl by
patrolling property; monitoring
surveillance equipment; inspecting
buildings, equipment, and access points;
permitting entry. Obtains help by
sounding alarms. Prevents losses and
damage by reporting irregularities;
informing violators of policy and
procedures; restraining trespassers by
patrolling property; monitoring
surveillance equipment; inspecting
buildings, equipment, and access points;
permitting entry. Obtains help by
sounding alarms. Prevents losses and
damage by reporting irregularities;
informing violators of policy and
procedures; restraining trespassers