Professional Documents
Culture Documents
Change Management Notes
Change Management Notes
Change Management Notes
Flexibility
Speed
Innovation
Adaptive
Change is the coping process of moving from the present state to a desired
state that individuals, groups and organisations undertake in response to
dynamic internal and external factors that alter current realities. Change
involves the crystallization (manifestation) of new possibilities (new policies,
new behaviours, new patterns, new methodologies, new products or new
market ideas) based on the reconceptualised patterns in the institution. It is
also any alteration occurring in the work environment that affects the ways
in which employees and organisations must act e.g. structure, technology,
and people. And "Manage" is defined as: to handle or direct with a degree of
skill or address or to succeed in surviving or in achieving something despite
difficult circumstances; cope.
Every change management process has factors that promote and hinder the
process which managers need to keep in mind because they play an
important role in the success or failure of the change process as well as offer
opportunities to re-examine and improve their change implementation
process. These factors or central concepts include and are not limited to
Value systems
Change is a process
Senders and receivers – every change can be viewed from the perspective of
a sender and a receiver. A sender is anyone providing information about the
change. A receiver is anyone being given information about the change.
Senders and receivers are often not in a dialogue at the onset of a sender of
a change. They can talk right past one another as a sender focuses on the
business issues and the receiver processes the personal implications.
Authority for change – the notion that we need people to set direction,
solve problems, create a vision and lead us to a better future is part of our
heritage. Change cannot be accomplished without the commitment and
involvement of the organization's leaders. The leaders are the individuals or
group who has the power to sanction or legitimize change. The leaders
should actively and visibly participate in the change, build coalition of
sponsorship between key business leaders, and should communicate
directly with employees about why the change is needed.
Value systems
Managers often assume that if they are able to provide the right or correct
answer to a business problem, it will be sufficient to overcome employee
resistance. Unfortunately, change leaders who take this approach and force
their solutions onto employees increase the chances of failure of the change
they desire. Even the best solutions require proper change management
since employees will not simply go for it because it is good. They need to be
explained why it is necessary and what impacts will it have on their lives.
Types of change
Planned change
The prevailing model for handling change in calm waters is using Lewin’s
three step model of planned change. The first stage involves “unfreezing” or
challenging the status quo to prepare the organization for change.
“Changing” or transitioning between states is the second stage. Finally,
during the “refreezing” stage, the organization institutionalizes the change to
provide a sense of stability Inherent in the planned change approach is a
heavy reliance on managers and change agents to design and carry out a
prescribed sequence of steps and activities for change (Wilson, 1992). The
implication is that outcomes can be directly connected to a deliberate action.
Weaknesses of the planned approach (calm waters)
Planned change initiatives are often criticized as slow, static and only
suitable for times of stability, not dynamic interrelatedness and complexity.
UNPLANNED
APPROACHES TO CHANGE
Bottom up approach
This approach encompasses activities related to change in the demeanour of
top management. Apart from their main responsibilities, they need to be in
charge of encouraging and empowering their subordinated to execute their
day to day tasks at ease.
Essentially, this approach involves subordinates proposing ideas and
concepts to their managers and the latter are expected to realise the best
ideas (Balogun and Hope-Hailey, 2004. In view of this, the approach yields
team building by developing internal team strategies across different
organisational functions which translate into implementation of the
corporate strategy. The major disadvantages are that it takes a lot of time to
take a decision with many people (Hoag et al., 2002) and that the strategy is
governed by existing structure, rather than by business processes, which
might be subjective and slow down crucial decision making.
Complexity approach
It broadly suggests that more complex targets (goals) should be prioritised
for treatment (action) because that will trigger change within the system.
Those organisations which support the complexity approach must ensure
equal delegation of power, very strong customer concentration and strategic
objectives and plan built on the premise of constant learning and update of
knowledge.
Within the complexity approach organisations are considered to be complex
entities and the behaviours of employees are not unstructured and
unplanned (accidental), but rather depend on circumstances. proponents
complexity theory believe that Lewin’s three step model to change is
inappropriate because it considers companies as functioning in unwavering
(steady) circumstances.
1. Organisational structure
2. Organisational culture
3. Organisational learning
4. Power and politics
5. Managerial behaviour as catalyst and coordinator of activities related to
change process
Organizational structure
Organizational culture
Organizational learning
Managerial behavior
The manager’s role plays a very important part in the change process. In the
past, managers where only seen as a controlling and directing figure; but
nowadays they are expected to be coaches and facilitators that empower
employees to identify the need for, and achieve change (Bennis, 2000;
Carnall, 2003). Kotter argues that the main skill a manager must have to
bring about successful change is leadership, because ‘Leadership defines
what the future should look like, aligns people with that vision, and inspires
them to make it happen … ’ (Kotter, 1996: 25). Other important managerial
tasks will be to; identify sources of inertia, evaluate the skills existing within
their organization and analyze whether their own managerial attitudes and
styles are appropriate.
Change in leadership
Decline in profitability
New strategies
ii) External Drivers For Change
External Forces: (beyond the control of the organization)
BEHAVIOURISTS
Behaviourists have a functional view of human behaviour (mental life). In
this view individuals are thought to be conditioned to behave according to
training that they received or assumptions or schemas as they are
sometimes referred to. This view of individual behaviour would be similar to
the functionalist view of organisations in which external interventions are
the primary means of effecting change. In this view, the individual is
conceived as complaint body awaiting stimulus in order to make change
possible.
Behaviorists seek to achieve organisational change solely by modifying the
external stimuli acting upon the individual. In practice, behaviour
modification involves the manipulation of reinforcing stimuli so as to reward
desired activity. The aim is to reward immediately all instances of wanted
behaviour, but to ignore all instances of the unwanted behaviour (because
even negative recognition can act as reinforce).
GROUP DYANAMICS
On this theory, Lewin made the group the primary vehicle of achieving
individual change of attitude and the assimilation of required beliefs about
prospective changes at work.
Environmental
Stability
hyper turbulent
Unfreezing
Unfreezing is the first step in the change process in which people within the
organisation are given necessary preparation to change. It is about making
them aware about the importance and the essence of change. Schein (1996)
developed this concept of unfreezing into the application of three
psychological steps: “disconfirmation of the validity of status quo, the
induction (stimulation) of guilty or survival anxiety, and creating
psychological safety. The role of survival is very important in this stage to
increase the urgent for change and therefore, change managers should
cleverly indicate to employees that current practices or working methods etc,
are not any more appropriate in the new environment. By making them
dissatisfied with the existing state, they will be more easily motivated to
move out from the current comfort zone. When feeling of crisis is around,
employees will be more open to change.
Moving
This is where the change happens, after the preparation period have
finished. With insufficient support and understanding from staff, change is
hardly implemented. In this stage, strategic plan, new mission, clear vision
and objectives can be formed. Although employees can all be well prepared
and persuaded towards change, it is essential that adequate support is
given in this stage. Proposed objectives and program actions need to be
carefully planned and should be attainable, within organization’s resources
and ability
Refreezing
This is the last stage in the process and aims at making the change stick by
reinforcing and maintaining the new behaviours and practice. Without this
final stage, change may only be short-live one and employees may return to
old way of doing thing. The change is only regarded as success if change
managers can make the new practices become part of organisational
culture. In this instance, reward serves to recognise that the new behaviour
is valued and prevents previous behaviour from reoccurring.
• It assumes that the approach is suitable for all organisations and all
situations, making it kind of a “universal approach”, which is
apparently not true since the fact is that each organisation is
influenced by its own different internal and external environmental
forces.
Exploration
Planning
Action
Integration
KOTTER’S 8 STEP MODEL
TRANSITIONING / MOVING
Communicate for buy-in / Communicate the change vision
Once a vision and strategy have been developed, they must be
communicated to the organization in order to gain understanding and buy-
in. Sending clear, credible, and heartfelt messages about the direction of
change establishes genuine gut-level buy-in or commitment, which sets the
stage for the following step: getting people to act. The vision should be
communicated by both in words and actions, multiple of ways of
communication should be used.
Empower action
Empowering action should be seen as removing barriers to those whom we
want to assist in pushing the change effort. Removing obstacles should
inspire, promote optimism and build confidence around the change effort.
Remove obstacles to change like organisational policies or structures that
seriously undermine the vision.
REFREEZING
Create short-term wins
Short-term wins nourish faith in the change effort, emotionally reward the
hard workers, keep the critics at bay, and build momentum. By creating
short-term wins, and being honest with feedback, progress is achieved and
people are inspired. These short-term wins provide “credibility, resources,
and momentum to the overall effort” (Kotter, 2002, p.5).
Making change stick refers to the effort involved in avoiding slipping back
into old habits. Demonstrating a commitment to change through a major
signal to employees, promotes a sense of commitment to the new vision
Because change can be fragile, as evidenced by an organization slipping
back into old habits, a conscious effort must be made to firmly establish
change into the organizational culture.
It is model that helps individuals on how they can manage change through
self-awareness, relationship building and improved communication through
feedback. By self-awareness we mean being conscious of what one is good at
doing while acknowledging what they still have to learn.
Also known as the 'area of free activity’. Information about the person -
behaviour, attitude, feelings, emotion, knowledge, experience, skills, views,
etc - known by the person ('the self') and known by the team ('others').
The aim in any team should be to develop the 'open area' for every person,
because when people work in this area with others they are at their most
effective and productive, and the team is at its most productive too. The
open free area, or 'the arena is the space where good communications and
cooperation occur, free from distractions, mistrust, confusion, conflict and
misunderstanding.
Increasing the open area, by reduction of the blind area, by asking for
and then receiving feedback
A BA A BA
HA UA
HA UA
A BA A BA
HA UA
HA UA
Arrogant secretive
Denial
The first emotional state experienced during change is denial. The first
phase begins when people hear about the change. This may take the form of
rumour or rumblings before the actual announcement, or it may be a
sudden and unexpected announcement of a change initiative. During denial,
employees want to believe that the change is still optional, probably a
mistake, that it will go away and life will get back to normal. Communication
and getting employees involved in the change will move them quickly out of
denial. It is important to reinforce that the change is required for business
survival, explain what factors are causing the change, focus on a clear goal,
and institute robust two-way communication to deal with issues and move
people out of the denial phase.
Resistance
As people start to react to the change, they may start to feel concern, anger,
resentment or fear. They may resist the change actively or passively. They
may feel the need to express their feelings and concerns, and vent their
anger. Resistance can also occur after what seemed like acceptance of the
change, at a point when individuals feel discouraged or disillusioned. During
this phase, employees attempt to slow down or derail the change initiative. It
is helpful to discuss with participants why they feel resistant to the change.
Exploration
The mood suddenly turns positive during the exploration phase. In a healthy
change initiative participants will move through resistance, reach a
transitional point and begin to identify personal opportunities to flourish
based on the change. First, employees become willing to explore the change
and look for ways they can contribute. Communication and personal
reinforcement must be maintained and managed. Employees must be
rewarded for even small increments of involvement (Short-term “wins” are
necessary to keep enthusiasm levels high). During exploration comfort zones
are being rebuilt and existing skills are being applied to new and challenging
tasks, relationships and processes. Any failure to support the employee
during exploration will result in an immediate and final retreat into
resistance or indifference.
Commitment
A successful journey through exploration will lead employees to commitment
and change adoption and integration into the organization. This is probably
the most difficult phase to attain, but the easiest to manage. Mutual
commitment is established for the change effort. Obstacles have been
removed and the focus is on successful implementation of the changes. The
commitment phase is also the time to devote effort to teambuilding.
Rewarding those individuals who respond positively and help move the
change effort forward is critical.
The individual or group that undertakes the task of initiating and managing
change in an organization is known as a change agent (CA). A change agent
can either be an internal change agent, who are most frequently a sub-set of
organizational leaders, or an external change agent, who are most likely to
be consultants brought in to invoke change. Internal change agents are
individuals working for the organization who know something about its
problems and has experience of improving situation in the same
organization. These internal change agents, when assigned a responsibility
of intervening in a system come from entirely different department or
division of their organization
They are also afforded some deference and power because of their
perceived expertise and objectivity, and the
They have the ability to probe difficult issues and to question the
status quo and organisational culture . They are neutral and have no
stake in the institution
If problems arise, the external consultants can simply walk away with
little negative consequence.
HIGH
CHEERLEADER PATHFINDER
MORALE PERSUADER
STABILIZER ANALYZER
In summary these five agent styles are not mutually exclusive. All styles can
be effective and they are interrelated. An agent may transition from one style
to another to meet changing client system needs and deal with diverse
situations. Often a combination of the styles may be used
• Cost
When you recruit a new team member, what's your priority? Is it to focus on
tasks by explaining the first year's objectives to him or her? Or, do you
spend time understanding his strengths and interests so you can give him
tasks that he'll enjoy?
No one leadership style is best for all situations, but it's useful to
understand what your natural approach is, so you can develop skills that
you may be missing. It's unwise to neglect either tasks or people. But,
equally, a compromise between the two approaches will likely result in only
average team performance, because you neither meet people's needs nor
inspire excellent performance.
In this article, we look at the Blake Mouton Managerial Grid, a popular
framework for thinking about a leader's "task versus person" orientation.
This type of manager is autocratic, has strict work rules, policies and
procedures, and can view punishment as an effective way of motivating team
members. This approach can drive impressive production results at first,
but low team morale and motivation will ultimately affect people's
performance, and this type of leader will struggle to retain high performers.
Team managers prioritize both the organization's production needs and their
people's needs. They do this by making sure that their team members
understand the organization's purpose , and by involving them in
determining production needs.
When people are committed to, and have a stake in, the organization's
success, their needs and production needs coincide. This creates an
environment based on trust and respect, which leads to high satisfaction,
motivation and excellent results. Team managers likely adopt the Theory Y
approach to motivation, as we mentioned above.
Note:
Blake and his colleagues added two more leadership styles after Mouton's
death in 1987, although neither appears on the grid itself, for the reasons
explained below.
Paternalistic Management. A Paternalistic manager will jump
between the Country Club and Produce-or-Perish styles. This type of
leader can be supportive and encouraging, but will also guard his or her
own position – and paternalistic managers don't appreciate anyone
questioning the way they think.
Opportunistic Management. This doesn't appear on the grid because
this style can show up anywhere within it. Opportunistic managers place
their own needs first, shifting around the grid to adopt whichever style
will benefit them. They will manipulate and take advantage of others to
get what they want.
List five or six recent situations where you were the leader.
For each situation, place yourself on the grid according to where you
believe you fit.
Step Two: Identify Areas Where You Can Improve and Develop Your
Leadership Skills
If you feel that you are too task-oriented, then you can try to involve
your team members in creative problem solving , improve how
you communicate with them, or work on your mentoring skills. Or, if
you tend to focus too much on people, it may mean becoming clearer
about scheduling and monitoring project progress , or improving
your decision making .
Continually monitor your performance and watch for situations where
you slip back into bad old habits.
The Team management style is often the most effective approach, but there
are situations that call for more attention to one area than the other. For
example, if your company is in the middle of a merger or some other
significant change, then it can be acceptable to place a higher emphasis on
people than on production, to guide them and reassure them through a
potentially difficult time. Likewise, when faced with an emergency, an
economic hardship, or a physical risk, concerns about people may be put to
one side, for the short term at least, to achieve good results and efficiency.
The Blake Mouton Managerial Grid is a practical and useful way of analyzing
your leadership style. The Managerial Grid considers leadership style based on
their focus on task and/or people - Via Abey Fra