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Perspective Objective

Financial Increase Sales & Marketshare Performance

Customer Improve Customer Satisfaction

Commercial Excellence and Alignment of Human and


Financial Resources behind revenue generating
activities and resource alloctions
Internal Process

Maximize free cash flow generated by the Group

Learning and Growth Leadership skills and Management Competences


100%
Measure Target % Initiative
Total Sales for all product in
$m 10%
North America $m

Total % of market share for all


$m 10%
product in North America $m
40
# of action plans published for
10 20%
NA

Average Net Promoter Score


8,5 10%
(NPS) for Internal customer

% Commercial Direct
Contribution Margin (sales 15%
minus direct opex) YTD
Gross Indirect OpEx before
allocation to R&D (Facility,
Distribution, Supply Chain 10%
Management, Symposia and
G&A) YTD

Actual vs Budget Controlling 5%


Days to sales Inventory 30 days 2%
Collection Ratio 90% 2%
Operating Cash Flow
100m 6%
Available

10%

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