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Wet Coffee Processing Business Plan
Wet Coffee Processing Business Plan
MARCH, 2020
PROJECT PROPOSAL FOR WET COFFEE PROCESSING PLANT.
1. Executive summary....................................................................................................................1§
3. MARKET STUDY.....................................................................................................................6§
2. Production Program.........................................................................................................10§
4.3. Engineering...............................................................................................................12§
5.2.2.Pre-Service Expense.................................................................................................16§
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PROJECT PROPOSAL FOR WET COFFEE PROCESSING PLANT.
LISTS OF TABLE
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PROJECT PROPOSAL FOR WET COFFEE PROCESSING PLANT.
3 Nationality Ethiopian
4 Project location Tuma Teso kebele, Gera district Jimma Zone, Oromia regional state
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PROJECT PROPOSAL FOR WET COFFEE PROCESSING PLANT.
1. Executive summary
Wet coffee processing project is among few projects which increase the productivity and quality
of coffee production in Ethiopia, by introducing modern wet coffee processing technology in the
sector economy.
The proposed project is owned by Koyachew Adem aiming at planting Wet Coffee Processing
machine in Gera District, Tuma Teso kebele. The total investment capital requirement for the
proposed project is estimated to 1,540,229.90 million out of this 80% covered by Bank loan and
20% from owner’s equity. The present demand for the proposed project is estimated at 80 ton per
annum and it is projected to reach at 180 tones by the year 2023.
The proposed project will earn 1,407,161.86 profit in its first year by exporting 80 tons of coffee
been of establishment. The proposed project will create 4 permanent and 50 causal job
opportunities for the local people. The total area of land required for the project establishment is
2.3 ha.
The proposed wet Coffee processing project will target economic advantage and is thus striving
to achieve the planned benefits from wet coffee processing industry by giving due emphasis to
high quality of coffee bean.
1.2. Introduction
Coffee is one of the most important traded commodities in the world. The sector’s trade structure
and performance have large development and poverty implications, given the high concentration
of production by smallholders in poor developing countries. Coffee’s global value chains are
quickly transforming because of shifts in demands and an increasing emphasis on product
differentiation in importing countries (Ponte 2002; Daviron and Ponte 2005).
Ethiopia is endowed with a good production environment for growing coffee with a combination
of appropriate altitude, temperature, rainfall, soil type, and pH. Ethiopia is the center of origin for
Coffea arabica. The country possesses a diverse genetic base for this Arabica coffee with
considerable heterogeneity. Ethiopia produces a range of distinctive Arabica coffees and has
considerable potential to sell a large number of specialty coffees (Nure, 2008). Little of the
lower-value Robusta coffee is produced in Ethiopia, being better suited for production in lower
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PROJECT PROPOSAL FOR WET COFFEE PROCESSING PLANT.
altitude equatorial climates. Coffee production in Ethiopia is almost exclusively situated in the
two regions of Oromia and the Southern Nations, Nationalities, and People Regions (SNNPR) in
the south and west of the country
Smallholder farmers produce 95 percent of Ethiopia’s coffee (Tefera and Tefera, 2013). It is
produced under several types of production systems, including forest, semi-forest, garden, and
plantation coffee (Tulu, 2008). Forest coffee is grown in the wild under natural forest cover and
is gathered by farmers from trees with minor tree maintenance. Semi-forest coffee is also grown
in forest conditions, but there is some limited maintenance by farmers, mostly annual weeding.
This type of coffee has clearly delineated boundaries of ownership, although the trees usually are
located away from agricultural plots.
Garden coffee is defined as coffee from trees planted by farmers in the vicinity of their
residences. It is often intercropped with other crops or trees. Plantation coffee is grown on large
commercial farms, private as well as state farms. Modern production practices – such as
irrigation, modern input use, mulching, stumping, and pruning - are often applied in this case.
While reliable recent statistics are lacking, it is estimated that these different production systems
make up about 10, 35, 50, and 5 percent, respectively, of total coffee production in the country
(Kufa, 2012).
There have been significant domestic policy reforms in the last decade that affected the structure
and performance of the coffee export sector. First, from December 2008 onwards it became
mandatory for private traders to sell their coffee through the Ethiopian Commodity Exchange
(ECX), a new modern commodity exchange. ECX trades standard coffee contracts, based on a
warehouse receipt system, with standard parameters for coffee grades, transaction size, payment,
and delivery. The first level quality control is decentralized and undertaken in nine liquoring and
inspection units in major production areas. The establishment of the ECX has led to important
changes in the structure of the coffee value chain (Gabre-Madhin, 2012)
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PROJECT PROPOSAL FOR WET COFFEE PROCESSING PLANT.
small plots around dwellings, principally in Sidamo Province, and the remainder from
plantations in Kaffa Province. While the intrinsic quality of Ethiopian coffee is good, the low but
slowly improving standards of harvesting and subsequent handling result in low prices for much
of it.
Wet coffee Hauling plant is a facility highly demanded by coffee producers’ area to enhance
coffee quality to properly address taste and preference of customers. It overcomes quality
deterioration due to hand, picking and manual hauling that has been practiced since longer time
in the area. The service improves the speed at which coffee output is processed that significantly
raises the quantity of milled coffee to be supplied to the central market. In this regards, local
traders and transporters ill gain an opportunity to find a bulk of milled and packed fresh coffee to
be offered to the central market.
A coffee cherry generally contains 2 coffee beans, each covered by a parchment skin, and
surrounded by a layer of pulp beneath the outer cherry skin. About 45% of Ethiopia's coffee is
processed by wet processing methods, following which the outer and parchment skins are
removed in one milling process. Washed coffee is produced by mechanically separating the outer
skin and much of the pulp from ripe coffee beans by means of a simple machine (pulper) with
the aid of running water. After the remaining mucilage is broken down by fermentation and
washed off, the resulting bean is dried, following which the parchment skin is removed by
milling. The washing process provides a means for controlling quality since unsuitable cherry
can be more easily identified and rejected when the cherry is ripe than after it has been sun dried.
Washed coffee production requires adequate water supply, the availability of feeder roads (since
it is necessary to bring the ripe coffee beans to the washing station quickly before they spoil),
and suitable varieties of coffee.
The plant will be established on an area of 2.3 ha that will be utilized based on the land use plan
of the project. Basically, the project will comprises of machinery house/ shade, paved field to
Wet/ aeration coffee cherry, warehouse with proper ventilation and storage structure, office,
guard house, lagon, fermentation tanks and other relevant structures that are believed to augment
coffee quality.
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PROJECT PROPOSAL FOR WET COFFEE PROCESSING PLANT.
A. Source of Revenue
As public policy of any nation, the government collects different forms of taxes from different
business organizations and individuals. Among the different forms of taxes, business income
taxes, payroll income tax and VAT are collected from undertaking business activities. Therefore,
the project will serve as sources of revenue for the district as well as for the region.
B. Employment opportunity
One of the problems that our country faced is unemployment. Therefore, the current objective of
the government is working on tackling the problem of unemployment and fostering the
development process either through creating self-employment or employment in other
organization. Hence, this project will hire 4 individuals in permanent and 50 casual workers.
The total surface area of the district is 1443.4 square kilometer. The district was divided in to 31
kebeles from this 29 kebeles are peasant association accounted and 2 kebeles are urban centers.
Chira is the capital town of the district. The population of peasant association accounted 147411
and cover 95% of total population and the rest 7791 of covers 5% the population is urban
dwellers.
Gera is one of 20 district of the zone found at south west of the country located at south west
direction on 93 km away from capital town of Jimma zone. The project site is only about 33km
away from the district’s town(Cira).
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PROJECT PROPOSAL FOR WET COFFEE PROCESSING PLANT.
Supplying high quality of coffee bean to the world market and earning foreign currency to
the country.
To provide value adding service to the area by using coffee as primary product
Facilitate the transfer of improved technologies and bases for the national industrial
development.
Increase government revenue through the different forms of taxes to facilitate social
economic developments.
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PROJECT PROPOSAL FOR WET COFFEE PROCESSING PLANT.
3. MARKET STUDY
3.1. Market Analysis
Coffee is the largest commodity market in Ethiopia has remained the largest producer of coffee
in the world for two centuries. Imports of Arabica coffee in the United States have increased
ninety-four percent in the past five years and consumption of coffee within Ethiopia has seen
similar increases. In addition, demand for green coffee is above the market clearing level, and
market price and crop yield estimates are at an all time high. The increase in the number of
independent specialty roasters in the world has contributed to and is an indicator of the increased
demand for coffee. Within the larger coffee market is our target market is the specialty coffee
bean. These discerning customers want the highest quality coffee beans. They serve the growing
"gourmet" coffee market and are represented by large American companies like Starbucks and
thousands of smaller specialty roasters. The Arabica bean is considered to be the best in the
world and as such, the demand for Arabica beans is high on the specialty roaster market.
Specialty roasters are willing to pay more for Arabica beans and attempt to distinguish
themselves via the characteristics of the bean they use i.e. the location in which it was grown,
farming methods, bean size, etc. The final consumer is relatively price insensitive if the coffee is
good, has won awards, or is compatible with a popular trend. We estimate that specialty roasting
in the U.S. alone is a ($USD) one billion market.
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PROJECT PROPOSAL FOR WET COFFEE PROCESSING PLANT.
production of coffee also exhibits a substantial growth increasing from 225,362 tons in year 2001
to 373,941 in the year 2012, registering an average annual growth rate of 5.44%. During the
period 2000-2013, the maximum export of coffee from Ethiopia was 211,981 tons in 2010, while
the minimum was 89,220 tons in 2001; however during the period under consideration, on
average, the country was exporting about 155,785 tons of coffee per annum. During the period
under consideration (2000-2013), export of coffee has registered an average annual growth rate
of 6.25%. In terms of value, export of coffee has increased from Birr 2.09 billion in 2000 to Birr
11.39 billion in 2013, registering an average annual growth rate of 20.39%. Although coffee is
still the dominant foreign exchange earner to the Ethiopian economy, considering the unique
natural endowment and the special varieties of coffee produced in the country, which are highly
valued by importing countries, it can be concluded that the country is not benefiting from its
coffee resource potential. For example, during the period 2009- 2013, the average unit value of
coffee exported by Switzerland is higher by nearly 10 fold as compared to the average unit value
of coffee exported from Ethiopia. In fact, West European countries are not producers of coffee
but they have specialized in import of the green coffee from developing countries where the
resource is available and then processing the product (value adding) and re-exporting.
Accordingly, in order to fully exploit the country‘s coffee resource potential, developing local
value addition capability is indispensable.
The local demand for roasted and milled coffee is supplied through local production and import.
On the other hand the local market for decaffeinated coffee; extracts and concentrates of coffee
and soluble or instant coffee is largely met through import. The finding on the trend in the past
supply of the products under consideration is summarized below.
Ethiopia produces a small amount of decaffeinated green coffee; which is exclusively targeted at
export market. On the other hand, the country imports insignificant amount of the product.
During the period 2002—2007, the average annual import was about 1.47 tons valued at Birr
29,997. However, during the recent six years (2008--2013), import of decaffeinated green coffee
has increased to7.15 tons in average per annum; valued at Birr 794,335.
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PROJECT PROPOSAL FOR WET COFFEE PROCESSING PLANT.
Demand Projection
Urbanization and income are found to be the major determinants of the future demand for value
added coffee products. Hence, a growth rate of 5%, which is slightly higher than the urban
population growth rate and much lower than income growth rate, is taken to forecast the future
demand. Accordingly, the local demand for decaffeinated green coffee is projected to increase
from 10.24 tons in 2015 to 13.07 tons and 16.69 tons by the years 2020 and 2025, respectively.
Moreover, by year 2030 the demand is projected to reach at 21.30 tons. The local demand for
non decaffeinated roasted and milled coffee is projected to increase from 3,126 tons in 2015 to
3,990 tons, 5,092 tons and 6,499 tons by the years 2020, 2025 and 2030 respectively. Likewise,
the demand for decaffeinated roasted and milled coffee is projected to increase from 11.27 tons
in 2015 to 14.38 tons, 18.36 tons and 23.43 tons by the years 2020, 2025 and 2030, respectively.
The local demand for instant coffee is projected to increase from 13.17 tons in 2015 to 16.81
tons and 21.46 tons by the years 2020 and 2025 respectively. Moreover, by year 2030 the
demand is projected to reach 27.39 tons. Similarly, the local demand for coffee extracts and
consecrates is projected to increase from 12.12 tons in 2015 to 15.46 tons, 19.73 tons and 25.19
tons by the years 2020, 2025 and 2030, respectively.
During the period 2008-2012, global production of coffee has increased from 7.71 million tons to
9 million tons. The major coffee producers in the world are Brazil on average accounting for
37% of the total world production followed by Vietnam (15%), Indonesia (7%) and Columbia
(6%). Ethiopia is ranked fifth with an average share of 4%. Global total export of coffee (in all
forms), during the period 2004--2013, has increased from 5.7 million tons valued at 9.17 billion
USD to 8.18 million tons valued at 28.61 billion USD, registering an average annual growth rate
of about 4.15% and 15.27% in terms of volume and value, respectively. During the period 2004--
2013, Brazil followed by Vietnam, Colombia and Germany were the leading exporters of coffee.
Decaffeinated Green Coffee in Global export of decaffeinated green coffee has increased from
168,058 tons in 2004 valued at USD 347.93 million to 240,447 tons in 2013 valued at Birr
914.16 million, registering an average annual growth rate of 4.37% and 13.82% in terms of
volume and value, respectively. Germany followed by Mexico, Spain, Canada and France are the
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PROJECT PROPOSAL FOR WET COFFEE PROCESSING PLANT.
leading decaffeinated green coffee exporters. USA is the leading importer of decaffeinated green
coffee. During the period 2004—2013, USA on average, accounts for 58.91% of the total global
import of decaffeinated green coffee. The other major importers of the product include: Spain,
Italy and Belgium
a. Company Summary
The proposed wet Coffee processing plant will be a new establishment that drives from a motive
of experienced role model farmer to bring wet coffee processing plant and producing high
quality products to local and international markets. Its corporate governance philosophy will end
over to exceed regulatory and legal requirements by adopting several voluntary practices aimed
at a high level of business ethics, effective supervision, and enhancement of value for all
stakeholders.
The main focus will be in reaching the new markets of the nation and of neighboring and other
African (Anglo, Arab and Franco-phone), Asia Pacific and the Middle East countries. It will also
be concerned about the competition from other firms. An advantage the company has is the
widely differentiated product range that it will develop. Producing high quality of coffee bean
helps us in getting an ease of penetrating the new markets. Human resource is one of the most
important aspects in this plan. We would always like to make sure that it has highly motivated
staff as this is directly proportional to good production both in the qualitative and quantitative
aspects.
It is planned to do this by coming up with schemes of rewarding the employees. It will also make
sure the personnel are the best in terms of product know-how and it is ready to carry out frequent
training towards this end.
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PROJECT PROPOSAL FOR WET COFFEE PROCESSING PLANT.
The wet method involves use of several water in stages most whereby stages. This ripe cherries
method involves fully-washed conventional are transformed into wet parchment processing,
coffee under water red until cherries in the mucilage are pulped, is degraded fermented.
Fermentation period so that in it most can be easily washed cases varies from temperature 12 of
to 48 hours the locality
Coffee cherries tor wet processing should cherries be mature have adequate and fully ripe. Since
Ripe cherries had adequately pulped and mucilage which facilitate pulping. Cherries in mixed
stages of maturity would cause pulping and fermentation which have problems, series ot negative
consequences for the quality
The first operation in coffee processing following picking the is sorting the purpose of which is
to remove undesirable objects such as leaves, twigs, stones, as well as diseased or pest infected,
immature, over ripe and dry cherries. Undersized cherries which would escape pulping are also
removed and processed by dry method, and may be used for own consumption. Use clean
material such as canvas, drying trays or mesh wire beds; cherries should not come into contact
with the soil during sorting.
Checking and making the necessary adjustment to the pulping machinery is a crucial activity
prior to pulping. Pulpers are adjustable to be able to pulp different size of cherries. Perform test
run with sample cherries and do adjustment of the machine based on the beans or passage of
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PROJECT PROPOSAL FOR WET COFFEE PROCESSING PLANT.
many un pulped cherries together with the pulped ones. Adjustment is normally done three times
during the processing season: at the beginning, middle and end season. The pulper should be
kept in clean and good mechanical order.
IV. Pulping:
Pulping is the mechanical removal from the cherry of the to produce red outer parchment skin
and pulp coffee. the cherry This to release is performed the parchment by squeezing coffee the
lubrncation out of the pulp, from and the facilitated mucilage formed by between the But over-
npe pulp in and cherries, the parchment. the mucilage layer is dried cherries, it is not fully up,
while in the developed. Green So, pulping under both conditions large number will in result of
damaged beans due to lack of adequate mucilage. Pulping done via a stream is of water which
helps the cherries to be fed to the pulper. The water also facilitates separation of the parchment
coffee and the pulp.
V. Drying parchment
Freshly harvested and pulped coffee has high moisture content. For example, after the parchment
coffee has been washed and drained, It will have a moisture content of 50-65%. Drying is thus
the process of reducing the moisture content of this product down to 10-11.5%. Drying of pulped
coffee is a critical operation and is done with care, as coffee of excellent origin can lose its
quality if drying is not done properly. Under-drying causes rapid fading of bean color while
over-drying leads to unnecessary weight losses and quality degradation. At 10.5% moisture
content the parchment is fully dry and safe for storage. At this moisture content and 60% relative
humidity, the coffee suffers no quality losses if properly stored.
Drying is being done on raised beds to allow aeration and avoid getting into contact with soi.
Drying of parchment can be categorized into two: skin drying and final drying. During skin
drying, clean portable hand trays (of 2xI m) made of 4 mm mesh wire nailed on wooden frames
are used. Pulped/ washed parchment is thinly spread over the tray (maximum 3 cm to give l0 kg/
m) to promote thorough drainage of moisture and skin drying. Frequently str, and remove pulps,
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PROJECT PROPOSAL FOR WET COFFEE PROCESSING PLANT.
un pulped and any defective beans, since all these are clearly seen at this stage. At this stage, all
the moisture adhering to parchment is removed and the skin dries.
When the back side of the bean is dark and the remaining part is green, its moisture content is
estimated to be 10-13%. Fully dry coffee will attain light blue green color and hard to break A
this stage the moisture content is about 10-11.5%. It is also possible to test the degree of dryness
of the beans by biting them.
2 Capacity % 80 90 100
utilization rate
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PROJECT PROPOSAL FOR WET COFFEE PROCESSING PLANT.
Red Coffee
Price for purchasing price Total Kg
year red Coffee 1Kg purchased
1 15,700,000.00 20 785000
2 16,000,000.00 20 800000
3 16,500,000.00 20 825000
4 17,000,000.00 20 850000
5 17,500,000.00 20 875000
The major auxiliary Materials in the production of washed coffee is comprise packing materials
of various type and size. The packing materials to be used by the plant are sacks bag. The
proposed package sizes of sacks bag for packing of coffee are 50kg. The estimated annual
requirement for bag at 100% capacity utilization rate and the corresponding cost estimates are
given in below table. Bag of required size, quality and desired number of colors can be available
from local private factories on an order basis
B. Utilities
Electric power and water are the only power and utilities required for the envisaged plant. The
annual requirement for power and utilities at full capacity production of the plant and the total
estimated costs are shown in Table.
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PROJECT PROPOSAL FOR WET COFFEE PROCESSING PLANT.
4.3. Engineering
1. Machinery and Equipment
The plant machinery and equipment required for the envisaged plant is wet coffee processing
machine. List of machinery and equipment to be acquired for the project and the estimated costs
are given in section 5
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PROJECT PROPOSAL FOR WET COFFEE PROCESSING PLANT.
The total land area required for coffee washing plant is 23,000m 2. The cost of buildings and
construction is estimated at 222,500 detailed financial requirement presented in the following
table.
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PROJECT PROPOSAL FOR WET COFFEE PROCESSING PLANT.
C. Office Equipments
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PROJECT PROPOSAL FOR WET COFFEE PROCESSING PLANT.
a. salary Expense
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7 Oil & Iubricants 9 Oil & Iubricants 2,000.00 10% of fuel cost
8 Telephone & fax 10 Telephone & fax 2,000.00 166 per month
5.2.2.Pre-Service Expense
Table 11. Pre-Service Expense
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PROJECT PROPOSAL FOR WET COFFEE PROCESSING PLANT.
Owners equity
20% 308,045.98
Bank loan 80% 1,232,183.92
Total 100% 1,540,229.90
5.3.3. Depreciation Schedule
Table 14. Depreciation Schedule
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PROJECT PROPOSAL FOR WET COFFEE PROCESSING PLANT.
Equipments
3 Vehicle 0.00 5 0.00
4 Office Equipment 33,500.00 10 3,350.00
Total 741,000.00 74,100.00
Total annual
intrest Payment in year ending
year Principal payment rate(8.5%) ETB balance
0 1232183.92
1 123218.392 104735.6332 227954.0252 1108965.528
2 123218.392 94262.06988 217480.4619 985747.136
3 123218.392 83788.50656 207006.8986 862528.744
4 123218.392 73314.94324 196533.3352 739310.352
5 123218.392 62841.37992 186059.7719 616091.96
6 123218.392 52367.8166 175586.2086 492873.568
7 123218.392 41894.25328 165112.6453 369655.176
8 123218.392 31420.68996 154639.082 246436.784
9 123218.392 20947.12664 144165.5186 123218.392
10 10473.56332 0
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PROJECT PROPOSAL FOR WET COFFEE PROCESSING PLANT.
The EIA of the project activities was determined by identifying the environmental aspects and
then undertaking an environmental risk assessment to determine the significant environmental
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PROJECT PROPOSAL FOR WET COFFEE PROCESSING PLANT.
aspects. The environmental impact assessment has included all phases of the project namely
construction phase and operational phase.
During operation there are some solid and liquid wastes emitting from the factory and will be
mitigated by using modern recycling technology, concrete construction of lagoon, EM
technology etc..
d) Liquid wastes
The wet coffee processing has needed more water consumption during this phase. The source of
this water is stream located in the area. The processing of this method is follow the following
procedure that discharges the wastewater at each step that will affects the environment. The most
impact is odour and stagnant water leads to different communicable diseases. Generation of
liquid wastes from coffee beans, coat released from coffee processing industry It is anticipated
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PROJECT PROPOSAL FOR WET COFFEE PROCESSING PLANT.
that the water used at the facility for the AD will be cycled within the process and minimal
amount of water will level the site.
e) Solid waste
The bulk of the solid waste generated during the operation of the plant will consist of coffee
pulping during the process. Waste receptacles will be placed at strategic points to discourage
littering. The incineration method is very appropriate to control solid wastes.
The plant will be erected in such a ways that its adverse effects to the society and environment
are adequately managed. Basically, the project shall be ideal to the environment. To attest
environmental soundness of the project, it requires carrying out the project implication to the
environment and society around. Hence, the promoter is expected to produce ESIA that
elaborates the project environmental viability and associated mitigation measures to sustainable
operate the Wet coffee Hauling plant and provided the envisaged services to the society's
satisfaction
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PROJECT PROPOSAL FOR WET COFFEE PROCESSING PLANT.
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PROJECT PROPOSAL FOR WET COFFEE PROCESSING PLANT.
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