Social Media Marketing Plan

Tori Costa, Juliet Hulme, Jake Mailloux, Sam Lugo, and Zander Dubin
 Background
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Ohio State University Grads

Jaisen Freeman, Jeff Wright, and Chris Hunter
 Product Information
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 FDA Troubles
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 Objectives
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Social Media Content Analysis
Social Media Content Analysis
 Timeline End of 2019: Increased
Increase overall brand
reputation- increase user
Feb. 2019: Add online activity by 20% and grow
Summer into Fall 2019: Instagram followers to 50,000
section for merchandise
Hire brand ambassadors (currently at 40,000)

Spring into Summer

Start of 2019: Launch “Four
2019: Educate Fall 2019: Launch
Loko, hell yea you want one”
consumers on the “mixed drinks” recipe ad
Campaign
benefits of drinking our campaign
product responsibly
Promo Tools
 Promo #1: Brand
Ambassador

● Mainly run by college students.

● Target Market: College Students
● Mainly use social media to post about their
great experiences with the product.
● Promote product with on campus events.
● Promote safe drinking
 Promo #2: Educational Videos

● Promote drinking responsibly to college

students and high school students.
● Emphasize the consequences of drinking
and driving.
● Promote that this is a safe alternative to
drinking hard alcohol (liquor).
● Promote this isn’t an energy drink.
 Promo #3: Celebrity Endorsements
● Celebrities make major impacts to
companies.
● Previous celebrity used by our company:
Riff Raff
● New celebrity sponsor, Snoop Dogg
● Previously created a malt beverage with
company Colt 45 called Blast
● Snoop is valuable resource in the US and
Internationally
● Can open up International market.
 Promo #4: Spring Break
● Spring Break is one of the biggest sales weeks
for tourist destinations.
● 50% of college students in the US plan a warm
spring break trip every year.
● In 2017, Four Loko went to Cancun, Mexico
where nearly 65,000 spring breakers visit every
year.
● Goal: Expand spring break tour to Punta Cana,
Puerto Vallarta, South Padre Island, Miami and
Fort Lauderdale.
 Promo 5: Merchandise/ Updating
Website

● Revamp website to make more user

friendly.
● Mention health information about
product.
● Promote and sell merchandise on
website.
 Metrics
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