ACTIVIDAD 3 EVIDENCIA 2 MARKET PROJECTION

LINA MARCELA MOLINA CASTAÑEDA

SERVICIO NACIONAL DE APRENDIZAJE

SENA

NEGOCIOS INTERNACIONALES

FICHA No 1792955

MEDELLIN

2019
 1.
Market Share Projection Tips for

Small Businesses

Every small business

Every small business The basic principle is to define which business

He wants to increase sales and increase remains within your market and what is the
market share. To have success best way to Chase that business.
requires the ability to evaluate the company's
current business. Market Share Projection is Similar to a Gap
Analysis

1. Determine the size of the market.
the fundamental principle to determine
The size of the market is to calculate the
potential consumption within the
market.
2. Determine the current business in relation to
the potential business.
it's a matter of understanding how much
customers really could Buy within a given year.

Accumulate the data in the Size of a given

market. To help, there are several sources of 3. Determine Current Market Share.
information that can be used. Some of these
Determining current market share simply involves
included: magazines commercial, industrial or
dividing current business by total market size.
market publications, the Internet and get
information directly from customers.

How Can a Company Project its Future Market

Share?

It's just another reason why sales and marketing go hand in hand. However,
marketing is much more than just sales. Marketing is everything small The
business does it to increase its sales.
 2. 8 STEPS FOR THE SUCCESS OF A MARKETING PLAN.

The best option to have a perfect marketing plan is information, however, the collection and
use of such information is divided into eight parts:

1. Explore: it is ideal to explore a wide variety of ideas and plans, in various

sectors and several industries, the more ideas you have, the better options for
success and the best marketing plan you can make, the success of everything
is to focus on the future.

2. Analyze your customers: this point is elementary, because the best questions
are directly in your consumers, because they are the ones who can directly
rate your product, if you do not take them into account it will fail.

3. Analyze your competitor: it is very important to know who your competition

is, to know the opinion of the customers about the product of the competition
and to have a new plan, where you highlight the best characteristics of your
product before the competition, to get the attention of more customers and
win positions.

4. Analyze yourself: in this step you must dedicate what your budget is, how

much workforce you have, how much time you will devote to this campaign,

if there is a need for promotions; The marketing plan depends on your

position in the market, if you must retain your existing customers or if you

must attract more customers.

5. Prepare your marketing plan: at this point you must use the data collected
and formulate a strategy, to draw up a complete marketing plan the best option
is to have the help of a marketing consultant, according to the expected results
you must make your marketing plan Several months in advance.
6. Implement: at this stage you must have everything ready to implement your

marketing plan, however, you must have a contingency plan, this is used in

case your original plan is not giving the expected results and does not have

the necessary acceptance between Your clients, during the implementation

of the marketing plan, must maintain contact with their clients, to be aware

of the positive and negative points in which they think.

7. Follow-up: after completing your marketing plan, the easiest thing to do is

follow-up, since it is only to focus on what your customers like best and

follow it.

8. Explore other opportunities: the idea is not to be repetitive and always

present the same to your customers, the idea is that you are constantly

innovating and can show something new to your customers, so that you get

better acceptance from them.

 REFERENCIAS

 https://senaintro.blackboard.com/bbcswebdav/institution/SENA/Ventas/122702/Conteni
do/DocArtic/Market%20share%20projection%20tips%20for%20small%20business.pdf
 https://senaintro.blackboard.com/bbcswebdav/institution/SENA/Ventas/122702/Conteni
do/DocArtic/8%20steps%20for%20the%20success%20of%20a%20marketing%20plan.pdf
 https://www.google.com/search?q=traductor+google&oq=trafuctor+&aqs=chrome.1.69i5
7j0l5.4873j0j8&sourceid=chrome&ie=UTF-8