RGV

INC
Memo
To: RGV Inc
From: Emily Guzman
CC: Dr. Erasmus Addae, Dr. Patricia Blanco
Date: 4/21/20
Re: Revenue Assessment

Thank you for the opportunity to assess your sales data in order to provide recommendations
for increasing your sales. The analysis and recommendations below are based on the data you
provided, which covers a period from May 2004 through June 2006. The analysis below is
based on this data alone. Therefore, our recommendations should be tempered by your
knowledge of business realities and your market. Please let us know if we can answer any
questions concerning the analysis or the recommendations provided.

ANALYSIS 1 Sales by Country

Analysis:

Based on my analysis of the Condiments Sales by Country, the highest country leading in
condiment sales was USA with Germany in close second. This led me to believe that the USA
and Germany have a similar sales tactic that allows them to meet sales goals. USA’s total
revenue was $263,566.98 and the lowest performing country, Poland, was $3531.95.

1
Graphic

Sales by Country
300000
250000
200000
150000
100000
50000
0
a m a d y ly y al n K la
n tin giu nad lan an tI a rwa tug ede U
z ue
e l a n m r e
rg Be C Fi Ger N
o
Po Sw en
A V

Sum of Total
Row Labels revenue
Argentina 8119.1
Austria 139496.63
Belgium 35134.98
Brazil 114968.48
Canada 55334.1
Denmark 34782.25
Finland 19778.45
France 85498.76
Germany 244640.63
Ireland 57317.39
Italy 16705.15
Mexico 24073.45
Norway 5735.15
Poland 3531.95
Portugal 12468.65
Spain 19431.89
Sweden 59523.7
Switzerland 32919.5
UK 60616.51
USA 263566.98
Venezuela 60814.89
Grand Total 1354458.59

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 Recommendation

Based on the graph, I noticed that many countries were struggling in the performance of
condiment sales. These countries should communicate with each other and seek sales
strategies from the top performing countries. Also, the low performing countries could offer
promotions such as discounts, to help promote every condiment product. Once that is done,
the popularity of condiments will skyrocket, which will enable effective sales for the
organizations.

ANALYSIS 2 Sales by Quarter

Analysis

Based on my analysis, I noticed that the highest sales for the year was during Quarter 1 with
Quarter 2 being a strong quarter as well. The sales for Quarter 1 were $434,106.62 and the
lowest, being Quarter 3, sales were at $200,511.60.

Graphic

50

45

40

35

30
Total
25

20

15

10

Sum of Total
Row Labels revenue
Qtr1 434106.62
Qtr2 412958.97
Qtr3 200511.6
Qtr4 306881.4
Grand Total 1354458.59

 Page 3
 Recommendation

While examining the graph, I have concluded that Quarters 1 and 2 were met with consistency
while the last two quarters were struggling to make goals. After Quarter 2, Quarter 3 declined
rapidly in sales. This may have happened if other competing stores were offering greater
discounts on condiments. You can also view that in Quarter 4, sales slowly started to increase
meaning the company may have learned a new sales approach. I recommend that RGV INC
should be adaptable to promotions and learning what the consumers are looking for.

ANALYSIS 3 Most Condiments Sold by Salesperson

Analysis

Based on my analysis, I observed that the most condiments sold by salespersons was Margaret
with selling 420 units while the lowest performing salesperson, Anne, selling 107 units. Nancy
came in a second with 345 units sold. Margaret proved to have met her goal.

Graphic

Most Condiments Sold By Salesperson

450
400
350
300
250
Total
200
150
100
50
0
e et ra t l cy t
ew nn n u re ae er en
dr A Ja La g a
ich an ob tev
A
n ar M N R S
M

Count of
Row Labels Product
Andrew 241
Anne 107
Janet 321
Laura 260
Margaret 420
Michael 168
Nancy 345
Robert 176
Steven 117
Grand Total 2155

 Page 4
 Recommendation

While examining the graph, the sales representatives tried their hardest in selling condiments.
However, Margaret was the only salesperson who performed greatly in sales. Margaret may
have offered more discounts and promotions, and gained the consumers trust. While for Anne,
selling condiments may be her weakness, she may show greater strength at selling a different
product. The sales representatives should work together and develop similar selling strategies
that will encourage sales to grow. Also, they could try selling a different product other than
condiments to see whether there is an increase in sales.

ANALYSIS 4 Sales by Salespersons

Analysis

Based on my analysis, I can conclude that Margaret, Janet and Nancy all had high sales over
15%. While the other salespersons, such as Anne, Steven, and Michael, had the lowest sales at
6%. The remaining salespersons, Robert, Laura and Andrew, all had sales that were over 10%.

Graph

Sales By Salespersons
6%
13%
10% Andrew
Anne
6%
Janet
Laura
Margaret
15% Michael
16% Nancy
Robert
Steven
6%

10%
18%

 Page 5
 Sum of Total
Row Labels revenue
Andrew 177749.26
Anne 82964
Janet 213051.3
Laura 133301.03
Margaret 250187.45
Michael 78198.1
Nancy 202143.71
Robert 141295.99
Steven 75567.75
Grand Total 1354458.59

Recommendation

Based on the information, I can observe that the three highest salespersons were able to drive
condiments sales. I recommend that each salesperson who were below 10% to offer discounts
on their products. Also, RGV INC should offer incentives to their employees. With the
incentives, this will increase the energy from all salespersons to sell, thus promoting efficiency
on sales strategies.

SELF ASSESSMENT
From completing the Excel project, I learned that it is important for using Data Visualization
to track and view the patterns of the graph. Using Microsoft Excel, it is a crucial tool for
making data driven decisions. It allows the user to collect, organize, and view data at a much
easier glance. Once it is organized, it enables us to monitor sales, whether they’re increasing
or decreasing for the organization. In this assignment, not only was I able to view the
increase/decrease of sales, but also, I was able to view the performance of the sales
representatives. The graphs allowed me to easily point out who was the top and low
performers. However, there is so much more that Microsoft Excel has to offer, for example,
the use of formulas, it proves to be an effective tool for any organization. I have yet to master
this extraordinary tool, but I will willingly use this tool to help the organization that I will
work for in the future.

 Page 6