PHOENIX

 LOGO-as we discussed
 SLOGAN-
 INFLIGHT FACILITIES-
 Division-divided into 3 classes-first class, executive class, travel class.
Common features shared by classes
-“welcome kit” goodies consisting of pen, facial set, headphones, lemonade, lip balm ;
-IFE entertainment which include fm radio, AVOD lcd touch screen tv with dish tv
services(for live shows),video games, movies, news, magazines, aeroplane's ground
speed, outside temperature, altitude, distance and time to destination n position of the
aircraft on a graphical map and one or more advertisements;
-canteen facilities;
-USB ports to connect electronic devices eg digital camera, keyboard, MP3, mobiles; mood
lighting.
=FIRST class-
Theme color-chocolate
Seat dimensions-

Configuration 1-2-1
Seat Pitch 81 inches
Seat Width 23 inches( between the armrest)
35 inches (armrest folded away)
Bed Angle 180 degrees fully-flat bed
Bed Width 27 inches
Bed Length 78 inches
IFE Screen Size 23 inches
Lumbar support for lower back, closing door for cabin look, large bi folding meal table, a
small sofa, leg resting, merino wool blanket, toiletry, full size pillow, separate check in
counter, first class lounge by our Phoenix Club.

=EXECUTIVE class
Theme color-Navy blue
Seat dimensions-

Configuration 2-3-2
Seat Pitch 60 inches
Seat Width 20 inches
Bed Angle 140 degrees flat
 Bed Width 24 inches
Bed Length 76 inches
IFE Screen Size 15.4 inches

Handle, leg resting, bi folding table, coat hook, executive class lounges by our Phoenix
Club

=TRAVEL class
Theme color-orange
Seat dimensions-
Configuration 3-4-3
Seat width 18 inch
Seat pitch 35 inch
Configuration 3-4-3
Seat Pitch 35 inches
Seat Width 18 inches
Bed Angle 140 degrees flat
Bed Width 27 inches
Bed Length 78 inches
IFE Screen Size 15.4 inches

 Other facilities-
-credit card swipe for shopping our exclusive goodies.
-on board bar services
-on board meal menus
 OUR DESTINATION-
=DOMESTIC (TOTAL=124 ports)
-NORTH-Srinagar, Leh, Jammu, Simla, Delhi, Chandigarh, Jaipur, Lucknow.
-EAST- Tripura, Shilling, Kolkatta, Patna, Bhubaneshwar.
-WEST-Bhuj, Ahemdabad,Surat, Mumbai, Pune, Aurangabad.
-SOUTH-Banglore, Chennai, thiruvananthapuram, Mysore, Hyderabad.

(see map if u want to add more destinations)

=INTERNATIONAL (TOT=14000)
-EUROPE-London, Frankfurt, Paris.
-ASIA -Bankok, Hong kong, Kuala lampur, Shanghai, Tokyo, Osaka, China,
Colombo, Kabul, Kathmandu, Yangon, Male.
-GULF & MIDDLE EAST-Abu Dhabi, Bahrain, Dammam, Dubai, Kuiwait, Riyadh.
-USA & CANADA-Chicago, New Jersey, New York, Toronto.
-AFRICA-Johannesburg, Nairobi, Cape town.

Our prospective airports will be (add whichever u want)

 ADVERTISING/BRAND BUILDING-
-start “Flying Returns” Programme that can accrue mileage points on flying on
Phoenix airlines and redeem them for award return tickets.
-start three tier –gold, silver, diamond “Phoenix Frequent Flyers” Programme that
can accrue mileage points on flying on Phoenix airlines and redeem them for
award tickets on different class depending on points.
-sponsor sports events like cricket, tennis, football, badminton, boxing
tournaments that include banners, T-shirts/jerseys of the players, air balloon.
-tv, radio,internet ads.
-posters across domestic destinations.
-on line ticketing on our website-www.phoenixairways.com
-member of Star Alliance and One World and also IATA thus providing wider
scope.
-Flights to domestic destinations after every 20min.
-free longue facilities with special longue for first class passengers including
showers, gym, WiFi, laptop and mobile chargers facility, shopping mall. Highly
equipped business centre for business class passengers.
-separate check-in lines for all the 3 class for quick and smooth check-ins.
-Free food available on all our flights to all destinations.
-10% to 30% discounts on food, beverages etc on coupons availed from our tie up
restaurants, malls, hotels etc.
-cheap international fares than other Indian flag carriers.
-E ticketing on internet and mobiles for fast ticketing.
 -attractive ______ coloured air hostess uniforms (Elaborate more on this)
-(add more to the list if u have)

 OUR OBJECTIVES/AIMS-

-to cover many more destinations across the 6 continents that have remained
untapped by other international Indian flag carriers airlines especially entire
America, Germany, Australia. Concentrate more on international destinations
than domestic as less competitive.

-to have attractive, eye pleasing inner and outer design of fleets with vibrant
color seats, interiors, uniforms,etc which is lacking in other Indian airlines.

-our main concern and tag line will be “Hospitality and Warmth”

-achieve revenue of 10million in 1st five years and then 100crores in next 10 years.

-to start specialised private jets services at 25% less rates than those of the other
airline rates.

-to be called Best Inflight Entertainer with the range of inflight services, luxurious
wide seats, free meals being provided by Phoenix.

-to be awarded the Best Airline of the Year by Skytrax within next 5 yrs and Best
Indian airline for international services within next 3yrs.

-(add on more)

 COMPARATIVE ANALYSIS-(u do this please)

 (add on if i missed anything)