Group Marketing Project

Product:
Green Cola
Contents
Introduction...........................................................................................................................................2
Product..............................................................................................................................................2
Parent Company of Product..............................................................................................................3
Bibliography...........................................................................................................................................4

Group Marketing Project 1

 Introduction
Product
Green Cola is a thirst quenching “guilt-free” (ILikeCooking 2017) cola because it is a non-
sugar, low calorie, no chemicals soft drink. In Ireland, it is the only no calorie cola that uses a
natural sweetener.

It contains:

 No sugar – without unnecessary calories

 No aspartame
 No phosphoric acid
 No preservatives
 No cyclamate acid

Green Cola is sweetened with Stevia (extracted from the Stevia Plant) instead of aspartame
which is what other products usually use, including Coca-Cola. ‘The gluten-free cola contains
natural caffeine from green coffee beans and is even suitable for consumers with special
dietary requirements including diabetics, vegans and vegetarians’. (ILoveCooking, 2017)
Group Marketing Project 2
Green Cola’s product range includes:

1.5 litre 500ml 250ml glass 330ml The 200ml

bottle bottle bottle can can
Box

Green Cola has been introduced to

Ireland earlier this year and is now available in SuperValu
and Centra stores throughout the country with
a recommended retail price of €1.00 per 300ml can and €1.60 per 500ml bottle
(ILoveCooking, 2017), with SuperValu currently selling the 330ml can at €1.05. (SuperValu,
2017)
Parent Company of Product

 Name: Green Cola Company

 Founder: Periklis Veniers
 Base: Orestiada, Greece
 Company Established: Late 2011
 Product Launch: 2012

Green Cola is the Greek answer to the multi-national giant of Coca-Cola. Its uniqueness
offers consumers a genuine “guilt-free” cola with its lack of health-compromising
ingredients. Green Cola has gained preferences of consumers through its uniqueness,
innovation and authentic taste. Green Cola has established itself challenging other well-
established brands with a steady growth in both sales and market share.

Group Marketing Project 3

Other Products:

 Green Cola Bottling International expanded its

product portfolio with the introduction of Pure
Cola, the first soft drink with green tea extract,
no caffeine, no sugar, no theine and no
preservatives. (Greencola.com, 2017)
  Green Cola’s range has also been
strengthened by the launch of Mad Mojito,
an alcohol-free Mojito that embraces
innovation in its ingredients and packaging.
(Greencola.com, 2017)

Green Cola is one of the fastest growing consumer product companies in Greece already, ‘having
gained the second position in the cola soft drinks category with a 10% market share in the
organized trade’ (Greencola.com, 2017). In the last four years, the company has managed a
twelve-fold increase in earnings. Its export activity has increased substantially, exporting to
countries like Ireland, Belgium, Poland, Holland, Germany, UK, China and Australia.

Group Marketing Project 4

Bibliography

 Greencola.com, 2017, ‘ABOUT US – Green Cola’, [Online] Available at:

http://greencola.com/who-we-are/about-us/ (Accessed 05 October 2017)
 Greencola.com, 2017, ‘GREEN COLA – Green Cola’, [Online] Available at:
http://greencola.com/gcproducts/green-cola/ (Accessed 05 October 2017)
 Greencola.com, 2017, ‘PURE COLA – Green Cola’ [Online] Available at:
http://greencola.com/gcproducts/pure-cola/ (Accessed 05 October 2017)
 ILoveCooking, 2017, ‘New Green Cola on the market’ [Online] Available at:
http://www.ilovecooking.ie/features/new-green-cola-market/ (Accessed 05 October
2017)
 SuperValu, 2017, ‘Green Cola Cans (330 millilitre)’, [Online] Available at:
https://shop.supervalu.ie/shopping/drinks-cola-cans-green-330-millilitre-/p-
1558325000 (Accessed 05 October 2017)
 Greencola-jo.com, 2017, ‘About Green Cola’, [Online] Available at: http://greencola-
jo.com/about-green-cola-2/ (Accessed 05 October 2017)
 Greencola-jo.com, 2017, ‘Products’, [Online] Available at: http://greencola-
jo.com/products/ (Accessed 05 October 2017)
 Google.ie, 2017, ‘green cola’, Google search, [Online] Available at:
https://www.google.ie/search?
Group biw=1051&bih=495&tbm=isch&sa=1&q=green+cola&oq=green+cola&gs_l=psy-
Marketing Project 5
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ab..11.2.587....0.2bgvSsWL4IU#imgrc=P5teESNedU42mM:&spf=1507236196498
(Accessed 05 October 2017)
 Google.ie, 2017, ‘green cola’, Google Search, [Online] Available at:
https://www.google.ie/search?
biw=1051&bih=495&tbm=isch&sa=1&q=green+cola&oq=green+cola&gs_l=psy-
ab.3..0l4.5440.7224.0.8184.14.9.0.0.0.0.322.1308.2-4j1.5.0....0...1.1.64.psy-
ab..11.2.587....0.2bgvSsWL4IU#imgrc=UQ9Db8LJbZ28NM:&spf=1507236196501
(Accessed 05 October 2017)