We’ve got a problem.

Mobile gaming has a problem.

DIVERSE
DIVERSE ACTIVE
DIVERSE ACTIVE MOBILE
VARIED EXCITING FLEXIBLE
 VARIED
FLEXIBLE

Sleek Refined
 EXCITING

Fun Active
Concept 1
BRAND TYPE AND COLOR
Helvetica Neue provides a refined but not overly-sterile, and easily readable typeface to
support the brand

Primary, Secondary, and Tertiary Colors

Purple communicates the idea of prestige and fun
simultaneously. Blue keeps things light and exciting.
The final turquoise and light green help create the
feeling of a spectrum, and vary the color palette while
still keeping the tone consistently cool.
BRAND PATTERN AND IMAGERY
BRAND APPLICATION
BRAND APPLICATION
Concept 2
BRAND TYPE AND COLOR
Roboto Condensed provides a modern more straight forward to the Roboto Slab used for the logotype.
Roboto Slab is a slab serif and is more spread out and solid, while Robot Condensed handles both body
copy and headers well.

Primary and Secondary

This pink-magenta color conveys a sense of energy and
intensity, while the purple contrasts it in vibrance and
intensity.
BRAND PATTERN AND IMAGERY
BRAND APPLICATION
BRAND APPLICATION
Concept 3
BRAND TYPE AND COLOR
Muli is a sans-serif typeface with a few extra curves in some letters to give a slight
appearance of serif text to help contrast the logo, which is based in Source Code Variable.

Primary and Secondary Colors

Pink and blue set within individual squares gives a
fun game-esque feel. Pink is bright and fun, and blue
is professional, but with a little purple in it to make it
a bit more fun as well.
BRAND PATTERN AND IMAGERY
BRAND APPLICATION
BRAND APPLICATION