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  • Case Study: Fe Noel Influencer Marketing Strategy

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    Fe Noel, a women's clothing brand, saw an opportunity to boost their influencer marketing strategy. They proposed partnering with influencer Khadeen Ellis, who has over 600k Instagram followers and embodies the brand's image. Working with Ellis, Fe Noel planned to launch a new collection, create a style guide with branded looks, and provide tracking links to measure engagement. The goal was to use influencer marketing to promote products, drive traffic to the site, and increase customer engagement through new content and promotions.

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    Fe Noel, a women's clothing brand, saw an opportunity to boost their influencer marketing strategy. They proposed partnering with influencer Khadeen Ellis, who has over 600k Instagram followers and embodies the brand's image. Working with Ellis, Fe Noel planned to launch a new collection, create a style guide with branded looks, and provide tracking links to measure engagement. The goal was to use influencer marketing to promote products, drive traffic to the site, and increase customer engagement through new content and promotions.

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    15 views7 pages

    Case Study: Fe Noel Influencer Marketing Strategy

    Uploaded by

    api-509113023
    Fe Noel, a women's clothing brand, saw an opportunity to boost their influencer marketing strategy. They proposed partnering with influencer Khadeen Ellis, who has over 600k Instagram followers and embodies the brand's image. Working with Ellis, Fe Noel planned to launch a new collection, create a style guide with branded looks, and provide tracking links to measure engagement. The goal was to use influencer marketing to promote products, drive traffic to the site, and increase customer engagement through new content and promotions.

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    © All Rights Reserved
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    of 7

    Case Study: Fe Noel

    Influencer Marketing Strategy


    FE NOEL
    6
    After closing a boutique in

    CLIENT OVERVIEW
    2011, Fe Noel, a womenswear
    brand targeting women who
    “Eat well, travel often, and
    dress to inspire” was launched
    by Brooklyn designer Felisha
    Noel
    OPPORTUNITY
    1. 90% ROI from influencer marketing is comparable to or better than other marketing

    MARKET INSIGHT
    channels
    2. Instagram stories are the second most used format, followed by YouTube and
    Instagram videos.
    3. 7% of companies plan to invest over a million dollars in influencer marketing in 2020

    Data Source: Bigcommerce.com


    Suggest possible influencer(s) who
    embody the brand image and will
    expand brand recognition amongst
    an extended audience and
    promote merchandise

    INFLUENCER NETWORK & CONNECTIVITY

    • Wife
    • Mother INFLUENCER INFO: KHADEEN ELLIS

    APPROACH
    • Entrepreneur
    • MUA
    • Travel Lover 1. 641K Instagram Followers
    • Web Talk show Host 2. 26.4K YouTube Subscribers
    • Aspiring actress 3. Dead Ass Podcast w/ DeVale Ellis
    4. Khadeeniam.com (Personal Blog)

    Image Source: Instagram.com


    INFLUENCER STRATEGY
    • Launch Fe Noel Resort 2020 Collection with
    Influencer as brand ambassador.
    • Fe Noel x Influencer will curate a Style Book with
    brand looks and alternative wears.
    • Provide ambassador with customized merchandise
    links to track consumer reach and engagement
    • Data chart displays
    consumer lack in online
    engagement amongst
    brand

    • Influencer marketing will


    promote merchandise and

    OPPORTUNITY
    create a platform for
    engagement

    Data Source: Alexa.com


    Fe Noel is able to increase traffic to
    their site and engage retail customers
    with new products, sales, and X

    BRAND IMPACT
    promotions.

    Image Source: Instagram.com

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