 Engage with stakeholders: The impact of a company may vary among stakeholders,

depending on its line of business. Companies generally engage with the most influential
groups, maintaining close ties and continuous dialogue. Engagement, however, can take
place at different levels and should respond to both sides ' expectations. Various levels and
communication approaches bring benefits to both companies and investors and can be
transformed into more sustainable practices. Since IAF is the only customer of IAI they can
work together in product development, resolving crisis by understanding problems of each
other
 Establish systems and processes: Once the goals are established, specific systems and
detailed processes need to guide the implementation of each initiative. Throughout the
design, processes and policies in place must be taken into consideration and collaboration
among areas encouraged. At this point, gaining executive commitment is crucial.
 Exceed expectations: Customers expect great products or services from the company. IAI
should continue to raise the bar on what it offers. IAI should try to deliver the product
before the dead line. When customers are happy, they keep coming back.
To exceed customer expectations, IAI can deliver a product or service faster than
anticipated. When you deliver earlier than expected, the customer will be happy about the
surprise.
 Develop a supportive corporate culture: The increased participation of employees not only
generates practical ideas, but also increases enthusiasm for the programme itself. Most
customers and employees enjoy being part of an organization that is committed to operating
in a socially responsible manner. Implementing sustainable development objectives will
probably require managers to change their attitudes. This may be accomplished only after
retraining
 Self-assessment: The first step for businesses in adopting sustainable development principles
is to assess their current position. Management should know the degree to which the
company’s activities line up with sustainable development principles. This requires
evaluating the company’s overall strategy, the performance of specific operations, and the
effect of activities. This process should compare the company’s current performance with
the expectations of the stakeholders. Management philosophies and systems should be
reviewed; the scope of public disclosures on sustainability topics should be analysed and the
ability of current information systems to produce the required data should be evaluated.