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Mobile App For Public Transport: A Usability and User Experience Perspective
Mobile App For Public Transport: A Usability and User Experience Perspective
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Mobile App for Public Transport: A Usability and User Experience Perspective
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Martina Ziefle
RWTH Aachen University
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Abstract— The fast progress of smart devices and users can choose when planning their journey. In combination
applications in the mobility sector open up a huge potential for with an increasing infrastructure of public transport and
novel mobility services that allow for an individualization of diverse means of transportations (rail, buses, underground) in
mobility patterns for travelers. In combination with an many cities and countries, novel mobility concepts do
increasing infrastructure of public transport and diverse means
represent a promising solution to societal changes and
of transportations in cities, novel mobility concepts do represent
a promising solution to societal changes and mobility needs. mobility needs [11].
However, the increasing functionality and multitude of options Yet, there are numerous services that help finding routes and
also increase the complexity of using those services. The research offers for travelling by public transport such as airplane, train,
is embedded into an interdisciplinary project – Mobility Broker –
in which not only the central platform for both planning and
or bus or individual transport by car. In the past years, car
booking of a journey using all kinds of different public means of sharing has gained significance – a service that strongly relies
transport is developed. Different from other approaches in this on online booking. Very recently, a number of free-floating
field, the project integrates users in all stages of technical car sharing services have been established, which allow users
development. The paper reports on an empirical study in which to do one way travelling without returning the car to the
users’ mobility requirements were assessed and usability of the previous station.
first prototype of the smartphone application was tested.
Findings show that the interface design and visual ergonomics All these different means of transportation have certain
are quite mature at this stage. Implications of findings are limits and make most sense for certain distances. Except for
discussed and future research lines are explicated. long range travelling, for which the airplane stays unrivaled,
the private car seems to be the most flexible and comfortable
Keywords— mobility services; smart apps; intermodal mobility; means of travel, as all alternatives are either good for medium
usability; interface design distances (e.g. train or intercity busses) or short distances (e.g.
I. INTRODUCTION local busses and most car sharing services).
Mobility is a topic as old as mankind. Be it for leisure or for Until now, it is rather cumbersome to plan a journey using a
business, people need to travel. This is especially significant combination of different public transport services, let alone to
against the demographic change with increasingly more and book all parts of a so called mixed-mode journey, as that
older dwellers for which ease to access mobility services is would involve numerous websites that all offer only planning
vital for participating actively, self-determined and and or booking of one specific service. This is where the
independently in social living [1,2]. project Mobility Broker comes into play [12].
Recent developments in Information and communication II. THE CONTEXT: PROJECT MOBILITY BROKER
technologies (ICT) in combination with high quality smart The project aims at providing a central platform for both
devices, is an enormous chance of offering potent and planning and booking of a journey using all kinds of different
ubiquitous mobility services [3,4], not only in cities, but also public means of transport. It also takes semi public individual
in peri-urban or rural areas [5]. Travel services delivered by traffic into account, such as car sharing and even pedelec
small screen devices are highly developed in the meanwhile rental. Barriers that result from the complexity of combining
[6,7], and travel and mobile services can be retrieved at any the results from different search engines and from having to
time, at any place, with travel information being wirelessly use a variety of payment services with individual logins could
delivered, continuously actualized, context-adaptive and even be overcome with such kind of service. It is hoped that this
targeted to user profiles [8]. will lead to an increased use of public transport compared to
Different people use very different means of travel, but they the use of private cars.
also use different methods to plan their journey, which again The interdisciplinary project is lead by the local public
reflects and effects the preferred means of transportation transport provider, which is teaming up with both IT service
[9,10]. The internet drastically adds to the options from which providers and research institutes from different disciplines to
gain a holistic understanding. As such, Mobility Broker is Broker”. You now want to try out the application to
implemented resting on a well designed server back end – plan your daily routine. Start the application”.
colleagues from the computer sciences currently execute
Fig. 2 and Fig. 3 show snapshots from the application
fundamental research regarding the necessary system
screen, when solving the tasks with the prototype.
architecture to create such a single point of contact for
travelers [13]. Another major aspect of the project is the After participants finished the tasks’ completion, they
strong focus on end users’ requirements regarding the front- assessed the perceived quality of navigation and the perceived
end. Both, a website offering mixed-mode routing and interface quality, addressing different aspects, each (next
booking, and a smartphone application with a similar sections).
functional range are being developed. In all stages of technical
development potential users are included by iteratively
integrating their feedback into further prototype variants.
The paper describes the assessment of users’ mobility
requirements and reports on usability evaluations of an early
prototype of the smartphone application.
III. METHODOLOGY
The evaluation of a first prototype consisted of three parts.
The first part referred to mobility requirements, which were
assessed prior to the evaluation of the prototype. Then,
participants were asked to interact with the prototype, carrying
out typical tasks in the context of city mobility. Finally,
participants were requested to evaluate the ease of navigation
and the suitability of the interface design. In Fig.1, the Fig. 2. Left/Center screenshots show the connection search and the relevant
context menu to select “Home” (Zuhause) (task 1). Right screenshot
schematic procedure of the approach is pictured. shows the saving of a connections as a favorite (task 2).
Fig. 1. Design of empirical approach Fig. 3. Left: screenshot of the menu to create a new mobility profile (task 3).
Right: Map to find the closest bus stop near the current location (task 4).
A. Procedure and experimental design
B. Assessment of mobility requirements
A first analysis regarded the requirements to the quality
criteria of mobility services and the reasons for travelers to Evaluation criteria and reasons for both, pro and nonusing
choose means of transports (both, individual and public motives to choose one over other means of transportation
transport) as well as perceived barriers. The pro and contra related to several dimensions and argumentation lines,
using criteria that had to be ranked by participants were respectively: (1) efficiency-related arguments (e.g.,
chosen from an earlier study [11]. Then, participants were (un-)punctuality, (lack of) availability), (2) cost-related
asked to solve prototypic tasks by interacting with the arguments (e.g., absolute costs, cost-performance ratio), (3)
application. For comparison reasons, each participant was comfort-related arguments (e.g., accessibility, cleanliness),
given the same testing scenario (same order). To provide a (4) eco-friendliness-related arguments (e.g., green
realistic framework, participants were instructed as follows: mobility), and (6) health-related arguments (e.g., keeping
my health) [11].
“Imagine the following situation: You are living in the
city of –blinded-. One of your colleagues suggests you It was of central interest for understanding mobility needs
to use the new smartphone application “Mobility of the diversity of (future) travelers to learn, which of the
criteria would be never selected (indicating low
importance), which of the criteria were perceived as 32 participants even used the very same Android operating
relevant for choosing means of transportations and which of system that was also used in the experiment). Also,
the criteria were selected that militate against using means participants’ self-reported technical self-confidence [15]
of transportations. yielded high scores. On a scale from 0 to 100 (very low to
very high technical self-confidence), the participants reached,
C. Preceived ease of navigation
on average, 81.7 points (SD=14.4). However, a gender effect
The perceived ease of navigation through the app’s menu was found: Women estimated own technical self-confidence
structure was accomplished by questions regarding the as lower (M=74.7, SD=16.8) than male (M=88.8, SD=6.1;
(dis)orientation when navigating through the menu [14]. Each t=3.1; p<.05).
of the four statements had to be agreed or disagreed to on a
TABLE II: ITEMS TO EVALUATE ASPECTS OF THE INTERFACE DESIGN
five-point Likert-scale. Items are given in Table I.
Items (1 = fully (dis)agree; 5 = fully agree)
TABLE I: ITEMS TO EVALUATE EASE OF NAVIGATION
“The choice of colors is appealing to me.”
Items (1 = fully (dis)agree; 5 = fully agree)
Use of “In my opinion, the application is too colorful.” (*)
(1) “I knew where I was currently located in the menu” colors “The colors change too often.” (*)
(2) “I knew where to go next
“The choice of colors is adhered to consequently.”
(3) “I did not feel lost in the menu
“Overall, the application seems to be graphically
(4) “I knew how to reach a specific function” Relation of overloaded.”
textual &
graphical “In my opinion, the relation between text and graphical
D. Perceived interface quality elements is well-balanced.”
elements
To evaluate different facets of interface design, items were “Overall, the application is too heavy on the text.”
developed for “Use of colors”, “Relation between textual and “In general, the contrast between the elements/objects
graphical elements”, and “Visual ergonomics”. The Likert and the background is too low.” (*)
scaling used for each item ranged from 1 = “I fully disagree” “I am able to identify all objects without difficulties.”
to 5 = “I fully agree”. The scores of negatively formulated Visual
“Very often, the typing is too small.” (*)
items were inversed (marked by (*)). Items were summed up ergonomics
“I can read all texts without difficulties.”
to a global score for “Use of colors” and “Visual ergonomics”.
Items are given in Table II. “I can identify some of the elements on the interface
with difficulties only.” (*)
E. Participants
32 participants took part (50% women). 18 were students IV. RESULTS
and 16 employed. The average age was M=29.6 years Data were reported descriptively. First, we report on the
(SD=8.6) on a range from 20 to 58 years. Participants were findings regarding mobility requirements and the reasons for
screened with respect to their mobility habits, their familiarity or against choosing means of transport, followed by the
with mobility apps and their technical expertise. perceived ease of navigation. Finally, outcomes in the
perceived interface quality are outlined.
Mobility habits: 29 out of 32 users reported to go by foot
on a daily basis. Further, all participants use bus and car A. Reasons for or against choosing means of transportation
several times a week or even daily. A small group (N=8) In the following we analyzed the highest scoring items for
indicated to use the bicycle daily. 26 participants use trains the 1st, 2nd and 3rd most important criteria of participants.
(monthly or even more often). Most of the participants (N=27)
reported to have used bike rental ever, and 21 of the sample When asked about the three most important reasons to
never used car sharing. 50% of participants indicated not to choose a specific mode of transportation, 50% of participants
have used car pooling/ridesharing so far. chose “Fast reach of destination”. 15 out of 32 selected
“Punctuality”, “Good availability of the means of travel” as
Experience with mobility applications: All participants one of the first three best options. Also, “Good cost-
were highly accustomed to international 1 , nationwide 2 and performance ratio”, “Comfort”, “Flexibility” and “Low costs”
regional 3 trip assistant applications. Especially the German were major arguments for choosing a means of transportation.
national railway company application system was well known From the complete list of 21 possible arguments, only 14 were
(78%), but also GoogleMaps (78 %) and the application of the selected. Seven arguments (“cleanliness”, “Fun”, “Relaxing”,
local bus company - ASEAG mobil (56 %). “Percipience of surroundings”, “Accessibility”, Status symbol
Technical expertise: All participants had a high technical and “Interaction with Others”) were not selected, thus
experience when using smart small screen devices (26 out of indicating a minor role for the decision of selecting a means of
transportation (see Fig. 4).
Students Employed
st
1 Fast reach of destination (35.7 %) Fast reach of destination (21.4 %)
2nd Punctuality (38.9 %) Fast reach of destination (21.4 %)
Pro
Good cost-performance ratio / Comfort Punctuality (21.4 %)
3rd
(22.2 % each)
1st Lack of availability (33.3 %) High costs / Lack of flexibility (21.4 % each)
2nd Long waiting times (27.8 %) Lengthy journey / Lack of flexibility (21.4 % each)
Contra
Unpunctuality (27.8 %) High costs / Bad cost-performance ratio / Overcrowding / Lack of
3rd
availability / Lack of possibility to transport baggage (14.3 % each)
4
Time that is spent on a journey (e.g. by driving a car or bicycle), which
cannot be used for other things, such as reading, working or sleeping
menu structure, on the average, most users stated to have requirements and the reasons of current users for or against
known where to go next (M=3.8, SD=1.2, equals roughly to “I using means of transportation. In addition, the overall
largely agree that I knew where to go next.”). They also did appearance of the visual design has been assessed, regarding
not feel lost in the menu (M=3.7, SD=1.2). Furthermore, the the interface quality, visual ergonomic issues, but also the
participants reported to know how to find specific functions balance between textual and graphical elements. Results show
“
(MD=3.4, SD=1.2) (see Fig. 6). that the current visual designs and the perceived ease of
interacting with the application receive positive evaluations by
our participants. However, in this research a comparably small
"I knew how to reach a specific and quite educated and technology affine group was
function." examined. The latter is adequate at this stage of research, in
order to get insights from a benchmark approach. As current
"I didn't feel lost in the menu." as well as future travelers will be increasingly characterized
by diversity, including less educated users, less healthy users
"I knew where to go next." as well senior travelers, which might be not that familiarized
with the usage of small screen devices in general, and
"I knew where I was currently electronic mobility services in particular, we will have to
located within the menu."
replicate the findings in a broader user group. Here it will be
of vital importance to collect also navigation performance
1 2 3 4 5
I fully I fully
(effectiveness and efficiency) in order to understand the
disagree agree adequacy of the technical designs also for elderly users.
Fig. 6. Perceived quality of navigation
Specifically, we plan to assess also the fit of the interface for
C. Evaluation of perceived quality of the interface persons with visual problems or otherwise physically impaired
persons, to include their special needs in the further
The ratings showed, on average, a high satisfaction with development process [16]. Future research will also address
the given design. Visual ergonomics was rated with 4.5 out of the role of navigation aids that have to be specifically
5 points maximum (SD=0.5). Also the use of colors reached designed for the use in cities [17,18], in order to enhance the
satisfying scores (M=4.2, SD=0.5) (see Fig. 7). When overall experience with usage of electronic mobility services
focusing on the relation between textual and graphical delivered by smart devices [19].
elements, ratings reveal also positive evaluations. On average,
the relation was judged with M=4.2 (SD=1.0), neither too Another line of research regards the usage of the
much text (M=1.7, SD=0.8), nor too much graphics was used application in the wild. So far, we only tested the usability of
(M=1.7, SD=0.8) (see Fig. 8). the application in static, quiet and thus unrealistic
experimental scenario. A critical test of the real-world
As many applications profit from an “appealing” overall suitability will be carried out in the next 6 months.
design, we asked participants at the end of the experiment, to Experimentally, participants will use the application during
describe the design with adjectives (thereby rating the travelling and the usability of the context sensitive information
appropriateness of each adjective to the design, suing again a will be under study.
Likert scale (1=“I fully disagree.” to 5=“I fully agree.”
Beyond the usability of the interface design, which was in
As can be seen in Fig. 9, adjectives that were associated the central focus here, a graver question regards the social
with negative properties (“oldschool”, “information poor”, acceptance of using connected mobility services. Recent
“overloaded” or “overambitiously colorful”) had a much studies show that travelers and city dwellers are quite
lower score than positive adjectives, such as “authentic”, clairaudient regarding privacy [20] and safety issues [21]
“appropriate” or “appealing”. Adjectives such as when using smart mobility services. Here, a sensitive trade-off
“fashionable” or “chic” were perceived slightly more fitting between the wished mobility and travel assistance of persons
for the design than not (just above average). It is important to on the one hand and the disliked possibility to be tracked and
notice that the adjective “recognizable”, meaning that the monitored all over on the other hand has to be addressed.
application’s design was outstanding from others and easily to
be recognized, had the lowest score of all positive adjectives.
Visual Ergonomics
V. DISCUSSION AND FUTURE WORK
In this paper we reported on the usability of a novel
Use of Colors
mobility app that provides a central platform for planning and
booking of a journey using all kinds of different public means
of transport. In addition, the platform seeks to take semi public 1 2 3 4 5
individual traffic into account (car sharing and pedelec rental). bad good