Promoting Your Certification: Client Instructions For Use of The Bvqi Certification Marks

You might also like

Download as pdf or txt
Download as pdf or txt
You are on page 1of 12

PROMOTING YOUR CERTIFICATION

CLIENT INSTRUCTIONS FOR USE OF THE BVQI CERTIFICATION MARKS

For the benefit of business and people


SUMMARY 1.1 • INTRODUCTION p 1
BVQI CERTIFICATION 1.2 • BVQI POLICY p 2
MARKS 1.3 • THE CERTIFICATION MARKS p 3

1.4 • USING THE CERTIFICATION MARKS p 4-5

1.5 • COLOUR PRINTING p 6

1.6 • SINGLE COLOUR PRINTING p 7

1.7 • SPACING AND SIZING p 8

1.8 • UNACCEPTABLE USES OF CERTIFICATION MARKS p9

1.9 • INFORMATION FOR YOUR PRINTER p 10


BVQI CERTIFICATION MARKS
1.1 INTRODUCTION

Your certification is a valuable asset as it demonstrates your achievement and


continued commitment to conduct your business in a thoroughly professional and
consistent manner.

BVQI strongly recommends that you promote this achievement to the full extent
through the use of the BVQI Certification Mark on your brochures, company vehicles,
signs and flags, stationery etc.

Accreditation bodies require that BVQI ensure that their certified clients use the BVQI
Certification Mark in accordance with international and in some cases national criteria.
These criteria ensure that the Mark is not used in such a manner that may cause confusion
or be misleading to the organisations and individuals that purchase goods and services
from certified companies.

Where the word "Certification Mark"is used in this document, it also covers the certificate,
reports and other associated documentation which must not be used in a misleading
manner or bring BVQI into disrepute. Any promotion of the management system must be
clear as it is not acceptable to imply that it is the product that is certified.

These guidelines have been developed to ensure that the rules for use of Certification
Marks are communicated to our clients and allows BVQI clients to take full advantage of
using the BVQI Certification Mark without breaching the accreditation rules imposed on
BVQI.

We trust that it answers any possible questions that you may have. However, if you require
more assistance, your BVQI local office will be delighted to assist you.

BVQI Certification Marks 1


BVQI CERTIFICATION MARKS
1.2 BVQI POLICY

1.1 All BVQI Certified clients are provided with the appropriate Certification Mark
relevant to their Certification Status and Standard.The Certification Mark is provided
in three file formats: Jpeg, EPS and Illustrator.

1.2 Clients certified by BVQI (i.e. who have obtained a BVQI certificate) are free to use
BVQI Certification marks, accompanied by the particular certificate number(s), for
communication purposes.

1.3 These marks are associated only with BVQI Certification Services, and not with other
services of the Bureau Veritas Group such as product testing or training etc.

1.4 Only Certified clients may use these marks, and are prohibited from altering the
typefaces, colors or standard references. Clients are only permitted to add their own
certificate number(s) .

1.5 BVQI Certification Marks may not be applied to products or primary packaging
materials intended for consumer communication or use. However, for those
organisations wishing to demonstrate that products have been manufactured under
their certified ISO9000 or ISO14000 management system the marks may be used on
secondary or transit packaging (i.e. not normally viewed by the consumer) with an
appropriate Product Statements (as illustrated on page 3). Please note that it is
allowable to make a generic statement on primary packaging (as detailed overleaf),
but the use of the BVQI logo is not allowed.

1.6 The certification mark can be used with or without reference to the certificate number.
The value of adding the certificate number is that this adds credibility and traceability
to the certification mark..

BVQI Certification Marks 2


BVQI CERTIFICATION MARKS
1.3 THE CERTIFICATION MARKS

Specific certification marks are available for all systems.


Some examples are detailed below.

• Quality Management Systems - ISO 9001

• Automotive Quality Management Systems - ISO/TS 16949

• Environmental Management Systems - ISO14001

• Safety Management Systems - OHSAS 18001

• Food Safety Management Systems - HACCP (Codex Alimentarius )

Product Statements

This product has been manufactured under the


controls established by a BVQI approved Quality
Management System that conforms with ISO9001.
Certified ISO 14001 by BVQI Certificate Number: XXXXX"

This product has been


manufactured under the controls
established by a BVQI approved
Quality Management System that
conforms with ISO9001.
BVQI Certificate Number: XXXXX"
n°12345

BVQI Certification Marks 3


BVQI CERTIFICATION MARKS
1.4 USING THE CERTIFICATION MARKS

The certification mark can be applied in the following ways:

• On literature, brochures, company leaflets and reports


• In corporate advertising and website
• On company vehicles such as trucks and vans
• On company signs and flags
• On exhibition equipment and company displays

The table below summarises the allowable limits for use of certification
marks on product packaging.

On Product or primary On larger boxes, etc. On vehicles or In pamphlets, website


(display or retail) used for transportation permanent structures etc for advertisement
packaging of products (secondary such as buildings for
or transit packaging) advertisement

BVQI Certification mark Not allowed Not allowed Allowed Allowed

BVQI Certification mark, with a Not allowed Allowed Allowed Allowed


statement (see section 2.3)

BVQI Certification Marks 4


BVQI CERTIFICATION MARKS
1.4 USING THE CERTIFICATION MARKS

BVQI Certification Marks 5


BVQI CERTIFICATION MARKS
1.5 COLOUR PRINTING

COLOUR PRINTING

• The certification mark is printed in


two colours:

- Pantone 404 C grey

- Pantone 200 C red

• For printing on coloured


backgrounds (flat tints or visuals), a
white line is to be left round the
logo, equal in width to twice the
distance b, in order to ensure
legibility (as shown on the example
opposite).

2xb • The colour of the certificate number


may vary to suit the background. If
b the background raises problems of
legibility, the number may be printed
in white.

INCLUSION OF CERTIFICATE
NUMBER - WHERE APPLICABLE

• The certificate number is centred


horizontally below the logo block.

• Text is set in Univers 45 Light.

• Text is printed in 404 Grey.

• The space between the base of the


logo block and the top of the
certificate number is 4 times the
distance a.

Adding the certificate number is not


an official mandatory requirement.
This gives the advantage of
traceability and credibility of clients
claiming they are certified.

BVQI Certification Marks 6


BVQI CERTIFICATION MARKS
1.6 SINGLE-COLOUR PRINTING

SINGLE-COLOUR PRINTING

• Where printing of certification


marks and certificate numbers in
more than one colour is
impossible, the choice of single
colours is:

- Pantone 200 C red (the


dominant BVQI corporate
colour),

- black,
- gold

2xb The choice of colour will depend


on the background colour.
b

• For printing on coloured


backgrounds (flat tints or visuals)
a white line is to be left round the
logo, equal in width to twice the
distance b, in order to ensure
legibility (as shown on the
example opposite).

BVQI Certification Marks 7


BVQI CERTIFICATION MARKS
1.7 SPACING AND SIZING

a BLANK SURROUND

a An area round the certification mark


should always be left blank, containing no
external items except for standard
references and certificate numbers.
This surround is the same width a as the
grey upper band.

MINIMUM SIZE

The minimum height b of the logo is 12mm


b = 12 mm If the logo were any smaller it would be
illegible, and our visual identity would
become indistinct.

BVQI Certification Marks 8


BVQI CERTIFICATION MARKS
1.8 UNACCEPTABLE USES OF CERTIFICATION MARKS

YES NO It is unacceptable to make the following


changes to the construction of
certification marks:

Perpendicular positioning of the logo, by


rotating it in either direction.

General form of the logo, by vertical or


horizontal deformation.

Space between upper band and block.

Proportions of band to block, or their


positioning.

Typeface and corporate colours.

BVQI Certification Marks 9


BVQI CERTIFICATION MARKS
1.9 INFORMATION FOR YOUR PRINTING

COLOUR PRINTING

The Certification Mark is printed in two colors:

Pantone 404 C grey

Pantone 200 C red

SINGLE-COLOUR PRINTING

Where printing of Certification Marks in more than one colour is not

desirable or possible, the choice of single colours is:

1. Pantone 200 C red (the dominant BVQI corporate colour),

2. Black,

3. Gold

BVQI Certification Marks 10

You might also like