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2010 • DFNI PRODUCT AWARDS

Jewellery
BEST NEW STORE
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Pandora, Copenhagen Kastrup airport
TTh
The new Pandora outlet at its home airport not only was an
in
instant hit with customers, but it also helped to revitalise a
struggling retail area at the Danish capital’s
international airport, increasing passenger
traffic and boosting sales in neighbouring
stores. The concept is simple and efficient,
and has proven to be a great success in
duty-free and travel-retail.

Highly commended
Cartier, Tokyo Haneda International airport, JATCo on behalf of Tokyo
International Airport Terminal
Tokyo Haneda International airport’s new terminal building has
many impressive stores, but the highlight in the jewellery category
is the luxurious Cartier outlet offering a range of products
including watches.

Folli Follie, Hong Kong International airport (HKIA)

The landside Folli Follie store at HKIA terminal one’s East hall proves how
far the brand has come, now being able to offer a full jewellery and
accessories concept to retailers and airport operators.

BEST NEW PRODUCT

Nixe collection, Frey Wille
Despite moving away from the bright colours that characterise
much of its collections but still inspired by a Gustav Klimt
painting—in this case 1889’s Nixen—this range focuses on blacks,
neutral shades and metallic colours including silver, gold and
platinum to create beautifully elegant jewellery that can be a sales
success anywhere in the world.

Highly commended
Leather Pleasures collection, Zeades
Combining different materials and striking colours, Zeades’ Leather
Pleasures collection stands out and the brand has also created new
packaging to better showcase its products, proving to be a
pro-active player in the channel.

Diamond Fever charm collection, Thomas Sabo

Charms are an ongoing trend that will likely remain popular for a
few years, and the Diamond Fever collection explores it in a
creative fashion.

BEST MARKETING CAMPAIGN

New shop concept, Swarovski
Light, bright and eye-catching, Swarovski’s new branding for its
standalone stores and travel-retail counters is a bold step away
from the easily recognisable dark blue used for so many years. DFNI
admires the decision to change so radically for the better.

Highly commended
Clogau Gold, Ryder Cup sponsorship
Sponsoring one of the world’s largest golf tournaments might not
have been an obvious choice for Clogau Gold, but the decision has
certainly helped to boost the brand’s international profile.

Pandora, pop-up shop at London Heathrow airport terminal five, BAA

With great sales results, the Danish jewellery brand’s temporary
store at Heathrow T3 was a success and helped pave the way for
future pop-up shops at the location. -9,@>033,/,(+8<(9;,9:!.\TWLUKVYMLY:[YHL
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www.DFNIonline.com

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