Turiba University

Faculty of Business Administration

Theme application for

Master’s thesis

Student______________________________________________________________________
(name, surname, telephone number)
Group_____________
Theme of the paper
To develop a Customer Satisfaction Model for Mahindra and Mahindra.

Actuality of the theme__________________________________________________________

Mahindra is leader of automobiles of India. The main theme of the study is to find out services, market &
customer satisfaction of Mahindra products like trucks, tractors, SUV and other vehicles because automobile
sector is important part of Indian economy & play an important role to growth of India. It will be helpful to
understand future demands of customer of India. To find out customers satisfaction model, level of
satisfaction & loyalty of Mahindra. _______________________________________________________

Aims of the paper

The aim of the research paper is to analysis of customer’s satisfaction of Mahindra Automobiles and to work
out a Model for Customer Satisfaction Enhancement. ___

Hypothesis or research question

What is a good Customer Satisfaction Model for Mahindra and Mahindra Automobiles?
___________________________

Tasks:
1. To study theoretical aspects of customer’s satisfaction and Loyalty.
2. To Analyse Automobile Industry in India and its E-commerce.
3. To research Mahindra and Mahindra Automobiles.
4. To work out a model for customer satisfaction for Mahindra and Mahindra Automobiles.____________

Plan:
1. Introduction
2. Theory Customer behaviour
3. Automobile Industry
4. MnM as company
5. Research
6. Model for Customer Satisfaction________________________________________________________

Advisor______________________________________________________________________
(name, position, scientific/academic degree, telephone number)
___________________
(signature of advisor)

_____._______________. 201_
_______________________
(signature of student)

Theme and advisor approved.

Rosita Zvirgzdiņa Head of the Department of Commerce____________________ ____________

Zane Driņķe Dean of the Faculty of Business Administration ____________________ ___________