VOLUNTARY WRITING ASSIGNMENT

2st year students

Summer term 2014/2015

You work for an agency which specializes in writing promotional leaflets. A client has asked you to
create a promotional leaflet for his new product. Your task is to write a bilingual promotional leaflet
(English/Slovak version) using the AIDA model.
1. Attention: it gets reader’s attention by suitable salutation or slogan etc.
2. Interest: it develops the reader’s interest by offering benefits of the product
3. Decision: it tries to encourage readers to make a decision
4. Action: it provides contact information for customers who decide to buy your product

Think how you can present the product in the best possible light. Include some testimonials from
people who have enjoyed the product and do not forget to use some pictures.
Your promotional leaflet should consist of about 200 words (English version). You are free to invent
any necessary information to make your leaflet persuasive.

The task is due on 21 March 2015 (for group 2M1) and on 28March 2015 (for group 2M2)
, depending on when your group has its class. Late work and plagiarism will not be accepted!

 All assignments are written on a computer.

 See on the next page how a COVER PAGE should look like.

Note that although writing on a computer is the most efficient, timesaving method of reorganizing and
improving the content of your work, you must still proofread your paper yourself because a computer will not
find all of your errors.
 COMENIUS UNIVERSITY IN BRATISLAVA

FACULTY OF MANAGEMENT

WRITING ASSIGNMENT I.

Course: ENGLISH FOR MANAGERS IV.

Writing Task One: A bilingual promotional material
From: Jane Doe
Group: 2M1 A
To: PaedDr. Jarmila Brtková
Date: 21 March 2015

Assessment: