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Creating A Comprehensive Staff-Development System For Technical Competence Advancement in A Russian Company
Creating A Comprehensive Staff-Development System For Technical Competence Advancement in A Russian Company
Creating a Comprehensive
Staff-Development System for
Technical Competence Advancement
in a Russian Company
Jeffrey J. Lelek, SPE, Consultant
and competence. Experts can advance along a technical career lad- Fig. 3—Major elements of the CSDS.
der, with appropriate reward and recognition. A custom Technical
Team Leader program helps those who branched out into technical
Young Specialist Programs. Young Specialist programs fast
management.
track the development of technical staff hired into the company
Designed to keep technical competencies current, the CSDS
from universities. The goal is to make them effective and semi-in-
also includes leadership, HSE, and regulatory training. The sys-
dependent specialists within the first 3 years. The company devel-
tem outlines required competency levels and assessment methods,
oped two types of programs, each of which is competency driven
formal-training expectations, informal-training and distance-
(Fig. 4).
learning options, KMSs, internal communities of professionals,
The first type is an intensive, corporate-held, ring-fenced pro-
mentoring and coaching options, career atlases for each discipline,
gram that selects a small subset of new hires for a 3-year immersion
and the PDP tool. The overall system is governed by discipline
consisting of approximately half classroom training and half field
leaders and their staff development networks to ensure that pro-
experience. The Drilling discipline established their program first,
grams target business needs, and that the discipline as a whole is
in 2006, followed by Wellwork and Capital Construction. They
able to satisfy the professional challenges of the company. HR
have been very successful, with the two biggest challenges being
administers much of the system. Western concepts influenced the
retention after graduation and finding fulfilling roles for graduates,
system design of the system, which was developed at a relatively
who have high expectations when they complete the program.
low cost by use of largely in-house expertise.
The second type of program includes virtually all the univer-
sity hires in a discipline, who are scattered across the company in
Elements of the CSDS full-time roles. The program brings them together for company
The CSDS pulls together many tools and processes within the indoctrination sessions, up to 35 D/yr of broad technical training,
company aimed at developing staff competence. Most of these ele- and additional HSE and leadership (soft skills) training. This for-
ments (Fig. 3) also serve as motivators, increasing productivity mal training is supplemented by mentoring. The program also
and retention. Many elements were deployed before being brought suggests one or two role rotations within the 3 years. The Subsur-
together in a comprehensive way; however, those early deploy- face discipline (geoscience and reservoir management) was
ments were sporadic, inconsistent, and confusing to staff members. scheduled to start the first program of this type in 2013.
A large amount of autonomy in regional units, coupled with differ- The company also sponsors and supports various programs
ing priorities and views toward staff development, resulted in within universities to provide a stream of better-qualified employ-
some groups doing some things, some doing other things, and ment candidates. One example of this is the Tomsk University/
some groups doing very little. Bundling things together under a Heriot-Watt program, which for years has provided the company
strategy and logical system allowed management to deliver a con- with top-notch graduates in reservoir management (McMorran
sistent message. 2011).
0
1 2
3 4
5 6
7 8
9 10
11 12
13 14
15 16
17 18
19 20
21 22
23
Fig. 4—Example of competency profile expectations for Drilling Young Specialists in Years 1–3 of the program (Filippov and Sado-
khin 2012).
Pathways Program. After intensive training and work experien- containing various modules stressing interactions and mutual
ces during the first 3 years, most specialists need less formal train- learning, rather than PowerPoint presentations.
ing, more networking opportunities, continued mentoring, and Materials and exercises are presented in the following areas:
varied job experiences. The Pathways program outlines appropri- company technical standards, value-chain work processes and
ate training classes and makes sure that the tools and processes of interactions, uncertainty management, corporate strategy and tech-
the company are at the disposal of the staff. Competency-assess- nology plans, organizational capability tools and requirements,
ment systems are available to help individuals determine where individual personality types, and team dynamics. Learning occurs
they need to improve, along with a catalog of internal training and mostly through case studies, small group interactions, and group
distance learning options. discussions. The participants are middle- to upper-level technical
leaders who have much experience to share, and company exam-
ples are used whenever possible. The roles of the external consul-
Technical Excellence Program. More-mature and fully inde- tants are to deliver the leadership modules and maintain the
pendent specialists should participate in advanced training, in- integrity and continuity of the course. Internal experts facilitate the
dustry seminars, and networking options. Expert staff members technical parts. This program, like much of the forward-looking
are encouraged to develop and deliver in-house training and to agenda, was put on hold with the recent takeover.
produce in-house distance learning courses. Highly specialized
staff can progress up the technical career ladder and seek posi-
tions as experts or advisors. These staff members are expected to Leadership Skills Training. Four levels of leadership training
play ever-increasing roles in the CoP, in contributing to the com- exist, with each level offering a different mix of self-management,
pany’s technical strategy development, and in providing technical process-management, people-management, and communication-
mentoring to junior staff. management content. This career-long path of soft-skill develop-
ment aims to
Shape corporate personnel competencies that are consistent
Technical Team Leader Program. Recognizing that leading with corporate values
today’s technical teams requires special skills and knowledge, the Facilitate personal motivation toward training and development
company embarked in 2012 to design a program for technical Develop an awareness of the need to self-improve in all
team leaders. After considering global best practices in this area, areas, including leadership
the first step was to interview a broad sample of leaders, manag- Build a positive and proactive attitude toward change
ers, and employees to ascertain where technical team leaders had Develop high-level business ethics and a sense of corporate
the most development opportunities. The resulting concept, diffi- membership
cult to grasp, was to move leaders toward a position where they The annual employee-evaluation process, tied to the short-term
do not automatically use habitual behaviors and actions but rather bonus plan, reflects individual performance relative to corporate
choose which behaviors and actions to use on the basis of the sit- values, which form the basis for all decisions and activities within
uation. It is not technical training in terms of pushing buttons on a the company and are tied to this leadership training path. The per-
workstation, and is not traditional leadership training, but rather a sonal input criteria evaluation, which builds off these values (Fig.
hybrid of the two. The course consists of three 1-week sessions 5), is not only a motivational system but is also a key development
tool for employees. It makes it possible to assess not only what has Coaching programs, aimed at upper-level managers and high-
been achieved, but also how such results were achieved. potential staff, were implemented at approximately the same time.
Coaches from within and outside the company use in-house training
Competency-Assessment System. The first internal technical- materials to ensure a consistent approach. Selection criteria for
competency model was completed in the Wells discipline in coaches include current or previous experience with the company,
2007. Approximately a dozen disciplines had competency models recommendations from other companies’ HR staff, and certification.
by 2013. Staff assessments are performed upon request by disci-
pline managers because there are no corporate or stream mandates Knowledge-Management Systems. A corporate knowledge por-
on the frequency of assessment. tal, maintained by corporate HR, has been available for several
Development of competency tools progressed in a logical fash- years within the company, and is generally used to
ion, one discipline at a time. Two styles of assessment tools exist: Disseminate information on formal-training offers
a self-assessment with validation option and an online test with a Disseminate information on internal training offers
question bank. The self-assessment method is used most often, Offer an ever-growing number of e-learning classes, webi-
generally with good results. An external assessment performed by nars, and training videos
Schlumberger for reservoir management in 2012, which included Administer online competency testing for various technical
one-on-one validation by Western subject-matter experts, vali- disciplines
dated the internal results, on average finding competence 2% Administer online leadership competency testing and train-
higher than that determined internally. In another discipline, how- ing, including 180 evaluations
ever, “cheating” affected the output of self-assessments, and the Recognizing that technical specialists had needs stretching
second style of assessment was used. In this method, a question beyond the capabilities of the corporate knowledge portal, a parallel
bank is developed, from which the online tool randomly selects and synergistic KMS was developed in 2012 within the Upstream
enough multiple-choice questions to allow the calculation of the division (Karfunkle and Mikryukova 2012). This system is a set of
competence level in each area. This method is expensive to de- processes and tools, supported by a Microsoft-based information-
velop, challenging to keep up-to-date, and awkward to administer. technology platform, designed to facilitate or enable the following
Nevertheless, it has its place in certain cultures and circumstances. activities (Fig. 6):
Storing and retrieving technical data that has value across
Mentoring and Coaching. A “Leaders Developing Leaders” the company, including technical standards, engineering reports,
class was introduced in 2011 to improve the level of mentoring, project descriptions and post-project appraisals, conference sum-
generally used at the working specialist level. Each Young Spe- maries, and pertinent external articles
cialist is required to have a mentor, and staff within the Pathways Easy access to personal profiles of technical specialists,
program can choose to be mentored. Mentoring is aimed largely including photos, resumes, skills, and experience
at improving job delivery, increasing effectiveness within the Instantaneous sharing of data and e-dialogue between mem-
company, and getting to know the company culture. bers of discipline or activity communities
Fig. 6—Upstream KMS, with aspects of data repository, search, networking, and knowledge sharing (Karfunkle and Mikryukova
2012).
Refining Drilling nity for technical experts to progress upward in grade level and
technologies 3010 man-days compensation, parallel to peers who enter management.
560 man-days
The program is administered by HR and managed by disci-
Geoscience pline leaders, who first decide which technical specialties are criti-
490 man-days cal to the business and thus justify one or more expert slots. The
progression in titles is expert, senior expert, adviser, and senior
adviser (Internal Position Grades 18–21), with the numbers of
available positions strictly controlled. In 2013, there was only one
Reservoir adviser and one senior adviser in the company. These positions
engineering require, respectively, recognition across Russia and recognition
3300 man-days globally. Experts do not have direct reports, but spend an increas-
ing percentage of their time on tasks across the company, includ-
ing providing technical support to multiple projects in a number
of units, contributing to company technology strategy, being
involved in internal training, and mentoring junior staff. Vacant
Capital slots provide motivation and direction for staff considering ca-
Wellwork
construction reer-path options. Criteria for assessment include level of special
3035 man-days
1710 man-days
knowledge and skills, practical work experience, publication his-
tory, conference participation, education level, and recognition at
Fig. 7—Summary of formal training days achieved in 2012.
national and international levels.
Presenting a technical problem for the wider community to PDP. Although the PDP tool has been used for at least 7 years,
address its use has fluctuated and its application has been variable. For the
Centralizing an existing “continuous improvement” process first time, in 2012, discipline management in at least three disci-
Launched in December 2012, by the end of the first quarter of plines required all their staff to compose an updated form. The
2013 the KMS had more than 600 users, eight CoP, and several tool captures basic information, including
hundred stored documents. Uptake was expectedly sporadic and Personal data, experience, and education
slow, and incentives were being designed to reward usage and ac- Short-, medium-, and long-term career plans and mobility
tivity and hopefully maintain momentum. This KMS effort in Competencies and areas of expertise
many ways mirrored the efforts of Siemens, which began several Development-planning activities
years earlier (Muller 2012). Performance appraisal and growth potential
The concept is for each specialist to update his/her PDP every
CoP. CoP, common in many industries that rely on specialized year, and agree on it with his/her immediate supervisor, to ensure
technical staff, were introduced in late 2012. Before that, the com- that expectations are reasonable and that the organization can sup-
pany had discipline communities (reservoir engineering and petro- port what individuals wish to do. Management teams should
physics), but these were limited to the Tyumen Technical Institute, review their groups of individuals each year to focus on who
did not involve the discipline across the company, and generally needs a role rotation, who should be evaluated for promotion, and
focused on broader subjects. The new CoP model is activity-based who needs special development options. This “group review” by
(e.g., waterflood management, viscous oil, well construction), with management required a cultural shift among managers, has hap-
each online community open to anyone engaged in that activity, pened in only a few areas, and has been slow to expand across the
regardless of discipline, team, or location. Intended to reach across organization.
all Russian locations (international locations are excluded initially
because of network-security concerns), the tool is designed to en- Career Atlases. The first five career atlases were for the Drilling,
courage knowledge sharing and problem solving, easy access to Wellwork, Reservoir Management, Geoscience, and Capital Con-
expert support, and quick dissemination of best practices and les- struction disciplines. These atlases, available online or in printed
sons learned. It is also expected to play a large role in competence form, are a resource for individuals trying to advance within a dis-
development and career progression. cipline, whether they wish to follow a technical path or deviate
A typical CoP has a senior-management sponsor, a discipline into technical management. They describe the following areas im-
management leader, and a moderator responsible for materials’ portant to developing a career in the discipline:
quality control, organization of input, moderation of forums, and Where the discipline operates, who works in it, and who is
encouragement to participate. Success of the CoP will depend the leader
upon the willingness of expert members to share, which will How members should develop their skills and capabilities,
require a cultural shift within traditional Russian organizations. and the principles of career planning
Through centuries of asset redistribution relating to recurring Competency models and standard position or role compe-
strife, the Russian administration system developed a penchant tency profiles
for setting up internal competition to push performance (Pro- A training matrix by competencies and levels, including in-
khorov 2002). This deep-rooted tendency persists, stifling sharing house and e-learning
outside of immediate organizational units. During the administra- Several interviews with successful colleagues about their ca-
tion of the KMS and CoP concept, concerns included “Can we reer paths
legally share our data, since we are a separate legal entity?” and Managerial competencies and leadership programs
“If we share, then we might not get the credit.”
Technical Training Delivery. Technical training is planned and
Dual-Career-Path Framework. Technical career paths exist in delivered through intense cooperation between corporate HR,
many major companies where individual experience and knowl- functional discipline management, upstream HR, and the operat-
edge play a role in new technology and product development, ing regions. Discipline management ensures that training offers
including Schlumberger, ExxonMobil, IBM, DuPont, Bell Labs, match business direction, and HR coordinates the process, includ-
and the National Aeronautics and Space Administration. The pre- ing training procurement. In a process starting each year in Au-
dominant reason for such programs is to improve business per- gust, the formal (external training purchased at a corporate level)
formance, with subsidiary benefits including the advancement of training program is designed, and by the end of the year, some
technology, recognition/motivation/reward of highly capable 80% of participants for the next year are identified for specific
experts, and staff retention. These programs provide an opportu- classes. Internal training, given by internal expert staff, used to be
700
600
600 580
525
500
435
400 360
346
324
298 308
285
300
200
100
0
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Fig. 8—ESP mean time between failures during 2002–2011 (Svidersky 2012). “Green” forecasts were subsequently exceeded.
quite haphazard, but beginning in 2013 was included in the corpo- review, experts assessed the staff against expectations for an IOC
rate catalog, giving staff advance time to sign up and attend. in the categories of data quality/systems, attention to reserves
In 2012, approximately USD 15 million was spent on technical management, reservoir characterization, reservoir modeling, pet-
training in upstream alone, almost double the prior year. The dis- rophysics, well testing, surveillance, performance tracking/man-
tribution of training among disciplines in shown in Fig. 7. Most agement, waterflood management, and enhanced oil recovery. An
formal-class delivery is from external service providers. Discus- earlier skills assessment showed that the company has a shortage
sions about an upstream learning center, perhaps similar to that of of technical specialists with 10–25 years of experience available
Saudi Aramco (Aggour et al. 2011), failed to generate a viable to coach younger specialists. Those individuals that have suffi-
project. cient experience to be considered technical advisors are often
deeply rooted in legacy methods from the Soviet past. To supple-
ment the Waterflood Methods & Practices class, a waterflood
Targeted Competency Campaigns. Systemic improvement of immersion workshop was developed for selected individuals to
the tools and processes to help boost overall technical staff com- expose them to Western standards of technical excellence and to
petence is the focus of this paper. However, along with these sys- additional process, tools, and methods. Twenty-one individuals
temic efforts, specific technology campaigns were undertaken and participated in a workshop that included business trips outside the
were scheduled to continue. In some companies, these have been Russian Federation, and they will champion the progressive and
called “master classes” to reflect the advanced nature of the mate- evolving waterflood process within the company.
rial taught and the skills developed. These campaigns combined
classroom hours, supplemental materials, and coached work ses-
sions. Two of these are cited as examples. Status and Conclusions
The electrical-submersible-pump (ESP) campaign of 2009– By early 2013, most elements of a CSDS were in place, although
2011 was a successful competence improvement program that some were still in their formative stages. As a general observa-
addressed a specific technology need. Artificial lift accounts for tion, most new elements (tools or processes) took at least 3–5
95% of the company’s production, with 15,000 downhole-equip- years to become widely accepted and commonly used. In the early
ment-replacement jobs each year and approximately 5,500 ESPs, years, when elements were fragmented and scattered, many faded
10 000 km of downhole cable, and 2,200 control stations purchased away. The CSDS, because it housed all elements in a sensible
each year. Specially formed sector teams analyzed operations and framework, helped combat this tendency. Senior-management
developed a detailed improvement plan. The resultant training pro- support was critical, repetitive encouragement required, and a
gram touched more than 450 employees, and the average pump life leap of faith helpful.
was extended from less than 300 days to more than 600 days, beat- In 2012, the CSDS touched most of the 15,000 technical spe-
ing the target improvement set in 2006 (Fig. 8). cialists. For example, virtually all the 6,000 subsurface and wells
A more recent example of an intensive development effort is specialists had PDPs, and most accessed parts of the training/men-
the Waterflood Methods & Practices class, which strongly links the toring system. Subsurface specialists alone took more than 12,000
geologic understanding of petroleum systems with reservoir engi- formal-training days, as well as numerous internal and distance
neering/waterflood theory, review of waterflood systems, water- learning classes. The formal-training budget for reservoir manage-
flood management, surveillance, and performance management. ment more than tripled from 2010 to 2012, with more than three
From July 2011 through the end of 2012, the class was taught seven times the number of specialists receiving training. This increase
times to more than 130 subsurface specialists and managers. The was bound to continue; however, the recent takeover seems likely
understanding gained through this class created a paradigm shift, to reverse this trend. The upstream KMS was being populated
allowing the business to effectively move from Soviet-style line- with data, and within the first 3 months of deployment had eight
drive to more-modern injector-centered, patterned waterfloods. The new CoP established and working.
result was a stabilization of pressure and a corresponding decrease Following are several observations/suggestions offered as dis-
in the base decline rate within many fields. cussion points for companies considering a similar undertaking:
Generally, training and initiation of work in specific fields con- • Agree early on a strategy for organizational capability
tinue through deep dives with regional staff. After each deep-dive development.
• Determine early what gaps and needs exist, and prioritize Leuro, J. and Kruger, T. 2012. Evolving a Business-Driven Competency
potential tools and processes that best address those gaps. and Employee Development Program to Deliver Superior Business
• From the beginning, envision a comprehensive system and Results and Satisfy Regulatory Requirements. Presented at SPE An-
place individual elements within this system. Rolling out indi- nual Technical Conference and Exhibition, San Antonio, Texas,
vidual elements without providing the context of how they fit 8–10 October. SPE-159367-MS. http://dx.doi.org/10.2118/159367-
together can be confusing. MS.
• Strive for consistency across the organization to avoid disparate McMorran, P. 2011. Developing Professional Capability for Russia’s Arc-
processes and tools evolving in parallel or at vastly different tic Offshore. Presented at the SPE Arctic and Extreme Environments
paces. Conference and Exhibition, Moscow, Russia, 18–20 October. SPE-
• Senior-management sponsorship is critical to success. 149634-MS. http://dx.doi.org/10.2118/149634-MS.
• Plan for frequent and redundant communication, with reinforce- Muller, J. 2012. Global Knowledge Exchange using a Web 2.0 Approach
ment of the tools and processes, examples of successes, and within the Siemens Intranet. Oral presentation given at the Rosatom
awards/rewards for champions. Knowledge Management Conference, Moscow, Russia, 5 December.
• Incentives can help jump-start certain elements and accelerate Petukhova, N. 2012. “TNK-BP Knowledge Portal: Effective Training
early adoption and proliferation, such as a new KMS. Monetary Tool for All Employees.” In Innovator: TNK-BP Technology Maga-
incentives might be needed, particularly in the early stages. zine, Issue No. 48, February.
• Benchmarking can use the success of competitors to help justify Potapova, T. 2012. Organizational Capability Development as a Unique
programs, and provide examples of how they can add value to Source of Company’s Competitive Advantage. Presented at the SPE
the overall business. Russian Oil and Gas Exploration and Production Technical Confer-
ence and Exhibition, Moscow, Russia, 16–18 October. SPE-162092-
MS. http://dx.doi.org/10.2118/162092-MS.
Acknowledgments Prokhorov, A. P. 2002. The Russian Management Model: Hidden Reflec-
The author thanks his numerous colleagues who helped with this tions. Moscow, Russia: Richard Cash Publishers.
work over many years. He also thanks the progressive manage- Svidersky, S. 2012. “Artificial Lift Efficiency Improvement: Challenging
ment who evaluated each initiative and element, and approved ev- Goals, Impressive Results.” In Innovator: TNK-BP Technology Maga-
ery one that made sense for the company. zine, Issue No. 47, February.
Jeffrey J. Lelek has more than 33 years of upstream energy ex-
References perience, with roughly half spent in the US and half spent inter-
Aggour, T., Salamy, S., Kersey, D., et al. 2011. The Upstream Professio- nationally. He currently consults on technical capability
nal Development Center (UPDC): The Continuing Evolution of improvement focused on exploration and development. From
Upstream Professional Development. Presented at the SPE Annual 2012 to 2013, Lelek was Director of Technical Capability for
TNK-BP in Russia; previously, he consulted on technical learning
Technical Conference and Exhibition, Denver, Colorado, 30
delivery. When Lelek retired from BP in 2010, he was Director of
October–2 November. SPE-145235-MS. http://dx.doi.org/10.2118/ Geologic Services and R&D with teams of high-end specialists
145235-MS. in Houston, London, and Aberdeen. He was Exploration/
Blyth, K. 2013. “Russia’s new science president Fortov faces uphill bat- Developments Director in Australia and Exploration Manager
tle.” The Moscow News, June 3, 2013, http://www.themoscownews. in the UK before leading hiring efforts and in-house discipline
com/russia/20130603/191570763.html (accessed 10 July 2013). management for BP. Lelek started his career with Amoco in
Filippov, I, and Sadokhin, V. 2012. “The Drilling Young Specialists Devel- 1979 in Denver, working exploration through field develop-
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vator: TNK-BP Technology Magazine, Issue Nos. 53–54, July– rate office, he was the Exploration Manager in Cairo
responsible for building the Nile Delta program, was Gas Asset
August.
Manager in Canada, and was involved in Middle East New
Innovator: TNK-BP Technology Magazine. 2013. Issue No. 59, January. Ventures. Lelek has a successful record in exploration, field de-
Karfunkle, J. and Mikryukova, A. 2012. “iKnow Knowledge Base: velopment, program management, strategy and technology
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