How to Create the Amazon PPC Sales and ACoS Forecast ​(cheatsheet)

How to Forecast Your Amazon PPC Sales and ACoS with the Search Terms Report

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Instructions

1. Login to your Amazon Seller Central account here: ​https://sellercentral.amazon.com/

2. Click on Advertising Reports

3. Request the latest 60 day search terms report from Seller Central. Be sure to use an
accurate file naming system because we want to archive this data and keep it forever.

4. Once the request is complete download the search terms report and open with Microsoft
Excel.

5. Apply all necessary filters in Excel and transfer refined datasets to isolate your crushers. To
see how this is done, please watch ​this video here​.

Here’s the Excel deduplication formula you can copy and paste:

=IF(ISERROR(MATCH(H2,$F$2:$F$20000,0)),"Unique","Duplicate")

6. Apply all necessary filters in Excel and transfer refined datasets to isolate your mysteries. To
see how this is done, please watch ​this video here​.

7. Create your PPC Sales and ACoS Forecast. To see how this is done, please watch ​this video
here​.