Lean Canvas Design Thinking
1. Problem
People are stuck in a
constant battle when it comes
to tackling substance abuse.
Alcohol and cigarettes for
example are legal and readily
accessible for most.
This poses a few major
problems, one of them being
the cost associated to
purchasing such substances
and the second relating how
people are affected by those
substances, such as their
state of mind being altered in
ways that can be threatening
to themselves or others or
worse lead people to suicidal
thoughts/tendencies.
2. Proposed solution
Consumer needs vary from
person to person, but the
reality it when it comes to
substance abuse it gets to
a point where “enough is
enough”. It’s just the ways
if getting a person to that
point of no more, that
things become more
complicated.
This approach enables new
and innovative solutions to
rise up allowing people to
see new and better ways
for them to be able to deal
with their addictions.
There is no top tool for
curing substance abuse,
only different tools for
different people. This new
approach will look at
amalgamating ideas,
solutions and strategies to
one location improving
peoples hops in finding
their preferred solution.
3. Unique Value Unfair/ Advantage 2. Customer segment
Proposition
People have confidence in The users would be any
things they trust, to gain the individual needing or seeking
I create new platforms of
opportunities for people to find trust of the public the help with substance abuse.
program will be set up so all Alternatively, schools and
ways of dealing with substance
abuse. I am different because I personal/sensitive information other educational institutions
is kept confidential (between would be able to use/access
will provide people with a
broader range of solutions, client and clinician) and there resources/information to
is no need to sign up or educate their students around
allowing people to envision
many new innovative register/commit to anything, substance abuse.
so it doesn’t scare people
possibilities to help find
solution. from reaching out for help.
A good way to explain my idea
is if you have a bag of mix up
M&M’S. The M&M’s represent
all different people with different
insides and colour’s, or in this
case different drug
addictions/issues. The best
thing about mix up M&M’S is
the variety that you get all in the
same bag, and because M&MS
are usually shared there will
always be someone willing to
eat it.
In my case all the different
people with different issues can
access help from not the same
bag but a broad enough
platform to be able to engage
with someone able or willing to
help them with their issue’s.
Existing alternatives-
Health engine is a medical
booking platform letting
people book a GP near them
and refining searches down
to bulk billing locations.
Corepluss is an online
medial booking platform
where people can access
help online and get referrals
without needing to physically
see a GP.
RACGP (Royal Australian
College of General
Practitioners) is Australia’s
largest professional general
practice organization and
represents urban and rural
general practitioners. They
use online booking
technology to assist people
with access help without
needing to wait in GP
facilities.
Key Metrics High level concept Channels Early adopters
(Success Indicators) (Communication)
Inevitably, my approach to N/A
The united nations amalgamate services to one People will be notified by
statistics on people convenient location will only government advertisement
affected by substance happen when other services agencies of the new booking
abuse would decline. begin grouping platform.
funding/resources together
There would be fewer sharing the same idea. In the Advertisement will be on the
cases of physical/mental grand scheme of things this radio, TV, billboards, buses,
abuse reported. new service will be set up much doctor (GP) facilities,
like the online boking system pamphlets and council
More people would be called “Health engine”, health buildings and notice boards.
accessing help across engine is a booking plat form for
multiple agencies at any people to be able to book GP’s
one time. online, my platform will work
much the same. Like health
Hospitals and police would engine you will be able to
be less congested. narrow down help in a location
close and convenient to you.
People would have more My idea will let people see what
money due to spending help is available near them and
less on drugs. be able to make appointments
easily.
Alcohol and cigarette
related deaths/injuries
would decline
The black market for
purchasing illegal drugs
would be cut short of
revenue.
*Potential costs Potential revenue streams

Employees to manage and run website/application N/A

updates, advertisements and educational
resources.