“EFFECT OF INTERNET ON THE MARKETING OF HOTELS AND

TOUR OPERATORS IN UDAIPUR CITY”

SYNOPSIS

FOR PARTIAL FULFILLMENT IN BACHELOR

OF
ARTS IN TOURISM STUDIES (BTS)

By

VIRENDRA SINGH TANWAR

ENROLLMENT NO: 180284170

PROGRAM CODE: PTS-6

COURSE CODE-BTS

UNDER THE GUIDANCE OF

Dr. T.D. Tiwari
Executive Director-Kadakia Educational Campus
Ankleshwar

SUBMITTED TO

Indira Gandhi National Open University (IGNOU)Maidan

Garhi, Neb Sarai New Delhi-110068
 PROJECT PROPOSAL
Date___________
Name: - VIRENDRA SINGH TANWAR
Programme Code (DTS/BTS) BTS Course Code PT 6
S
Enrolment No. 1 8 0 2 8 4 1 7 0

Address: - IIHM, Opp.Hotel Fortune Landmark, Ashram Road- 380013

Regional Centre – RC Ahmedabad
Study Centre, Name - L D Arts College.

Code 0 9 0 1

Title of the Project: - “EFFECT OF INTERNET ON THE MARKETING OF HOTELS AND TOUR
OPERATORS IN UDAIPUR CITY”

LETTER/CERTIFICATE OF APPROVAL
(by the supervisor)

I hereby certify that the proposal for the project entitled “EFFECT OF INTERNET ON THE
MARKETING OF HOTELS AND TOUR OPERATORS IN UDAIPUR CITY” by VIRENDRA SINGH
TANWAR has been prepared after due consultation with me. The proposal has my approval
and has, to my knowledge, the potential of developing into a comprehensive project work. I
also agree to supervise the above-mentioned project till its completion.

Signature of supervisor
Dr. T.D. Tiwari
Executive Director
Kadakia Educational Campus
Ankleshwar
Introduction
The internet became a major distribution channel for the hotel industry in 2002. Reservations through third
party internet booking companies exploded in the early 2000’s as the industry struggled with the effects of the
September 11th downturn. These internet booking companies offered deeply discounted rates to fill rooms.
Recognizing that they were losing control of their inventory and pricing, the major hotel companies worked to
limit the amount of inventory available to these sites and altered marketing decisions to incentivize guests to
book directly through the hotel website. The internet has provided opportunities for travelers to book their
travel directly online thereby circumventing the traditional travel channels i.e. travel agencies. Nowadays even
airlines have started encouraging travelers to book tickets directly on their websites thus avoiding having to
pay 10% commission to the travel agents. The travel agents themselves have found it easy to make
arrangements and bookings over the internet for their clients thus reducing their operational costs. The
internet adoption among travel agents has made their services more efficient and timelier and gaining a
reliable means of communication with their contacts and clients.

Research Objectives
1. To study the effect of internet on tourism.
2. To study the growth of tour and travel operators in recent times.
3. To describe the tourism of Udaipur and how it is affected by internet and tour operators.
4. To identify the contribution of government in development of promotion of tourism in Udaipur.

Research Methodology
However, to briefly define the methodology, various step of the methodology is given below:

1. The study is majorly based on primary data to gather information on internet uses by tourist visiting
Udaipur.
2. Selected tour and travel operators were approached for the research.
3. Assessing the marketing strategies of tour and travel operators.
4. Preparing a Questioner for the audience and collection of data with at least a sample size of 25.
Limitations of Study
1. This study will be limited only to the city of Udaipur.
2. The study is concise only role of Internet and tour operators.
3. Study is précised in marketing strategies of tour and travel operators.

Conclusion
Systematic planning, promotion and growth of tourism is more important for the best utilization of its
natural and cultural resources. Progress of touristic activity will directly boost up the earning of the
region, increased income will set the demand for goods, services and facilities etc. which in turn
accelerate resource development and enhancement of the regional economy. Further a balanced and
integrated development in all the allied sectors like art, culture, craft, trade, hotels etc. would lead to
stimulate the economy of the region and generates the opportunity of employment therefore Tourism
can play a significant role in the Growth and Development of the Udaipur City in near future.

Chapter Scheme
1. Introduction
2. Research Objective
3. Research Methodology
4. Research Limitation
5. Tourism in Udaipur
6. Role of internet in promoting Tourism
7. Role of Tour and Travel Operators in Udaipur
8. Recommendations
9. Conclusion
10. Bibliography