Corporación Universitaria Empresarial de Salamanca

Exam 1

Student:

Mirenid Camila Lozano Serrano

Public accounting

English Level 5

March 30, 2020

 COMPANY: SCOTT

Scott is the world's largest e-commerce and online retailer by revenue from 2004 to
2019, in billion US dollars and one of the world's most valuable companies. On
2014 the yearly company´s net revenue was 180.7 billion U.S. dollars. The
revenue remained stable in 2015 with a net revenue of 182.4 billion U.S. dollars.
On 2016 the company invested in a new video platform that skyrocket their annual
profit by 50% making a whopping 252.4 billion dollars. Through 2017 the company
´s profit went up by 10 billion in comparison to the previous year due to digital
advertising. A new rival meant tough times for the e-commerce. In 2018 their first
quarterly revenue showed signs of fluctuation. By the second half the decrease
was notorious, showing an annual revenue of 240.6 billion dollars. 2019 was a
terrible year for the company, having a sharp decrease in their annual income,
earning only 193.5 billion dollars. For 2020 the company is changing the strategy,
opening a new segment for internationally-focused online stores, hoping that this
will increase their financial gain.
 Scott ´s Annual Revenue
300
262.9 257.1
252.4
250 240.6

200 193.5
180.7 182.4
US Billion dollars

150

100

50

0
2 0 14 2 0 15 2 0 16 2 0 17 2018 a 2018 b 2 0 19