Global Marketing

BRAND INFORMATION STUDY

BRAND INFORMATION FACT SHEET
Instructions:
 Students are required to work on the Assessment in the allotted study groups
 Students are required to complete all sections of the brand information fact sheet

A. STUDENT INFORMATION 5 marks

i. Group Number:

ii. Name of students in the group:

iii. List and name the brands selected by group:

1.

2.

3.

4.
iv. Give reasons for selecting each brand:
Brand 1

Brand 2

1
Brand 3

Brand 4

B. BRAND INFORMATION 5 marks

i. Nationality of each of the brands selected
Brand 1

Brand 2

Brand 3

Brand 4

ii. Name of the original founders of the company brands:

Brand 1

Brand 2

Brand 3

Brand 4

iii. Year of establishment of the Indian subsidiary of the brands :

Brand 1

Brand 2

Brand 3

2
Brand 4

3
 iv. Location of the global headquarters of brands:
Brand 1

Brand 2

Brand 3

Brand 4

v. Brief history of the Indian subsidiary of the brands (300 words for each brand)
Brand 1

Brand 2

Brand 3

4
Brand 4

C. STAGES IN THE EVOLUTION OF GLOBAL MARKETING 5 marks

Provide a complete explanation of the stages of evolution of the brands with supporting logic, reasoning
and examples. (300 words for each brand)

i. Brand 1:

ii. Brand 2:

iii. Brand 3:

iv. Brand 4:

5
6