International Marketing

BRAND INFORMATION STUDY

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 BRAND INFORMATION FACT SHEET
Instructions:
 Students are required to work on Assignment I in the allotted study groups
 Students are required to complete all sections of the brand information fact sheet

A. STUDENT INFORMATION 5 marks

i. Group Number:

ii. Name of students in the group:

iii. Names of the brands selected by group:

1.

2.

3.

4.
iv. Give relevant and authentic reasons for selecting each brand:
Brand 1

Brand 2

Brand 3

Brand 4

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 B. BRAND INFORMATION 5 marks
i. Nationality of each of the brands selected
Brand 1

Brand 2

Brand 3

Brand 4

ii. Name of the original founders of the company brands:

Brand 1

Brand 2

Brand 3

Brand 4

iii. Year of establishment of the Indian subsidiary of the brands :

Brand 1

Brand 2

Brand 3

Brand 4

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 iv. Location of the global headquarters of brands:
Brand 1

Brand 2

Brand 3

Brand 4

v. Brief history of the Indian subsidiary of the brands (300 words for each brand)
Brand 1

Brand 2

Brand 3

4
Brand 4

C. STAGES IN THE EVOLUTION OF GLOBAL MARKETING 5 marks

Provide a complete explanation of the stages of evolution of the brands with supporting logic, reasoning
and examples. (300 words for each brand)

i. Brand 1:

ii. Brand 2:

iii. Brand 3:

iv. Brand 4:

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D. PRODUCT STRATEGY OF BRANDS IN INDIA (300 words for each brand)
5 marks
Standardization and Adaptation
i. Brand 1:

ii. Brand 2:

iii. Brand 3:

iv. Brand 4:

E. TOP 5 CONSUMER MARKETS FOR BRANDS 5 marks

Provide information of the top five consumer markets for the brands. (200 words for each brand)

i. Brand 1:

ii. Brand 2:

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iii. Brand 3:

iv. Brand 4:

F. TOP 10 FUN FACTS OF BRANDS 5 MARKS

i. Brand 1:

ii. Brand 2:

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iii. Brand 3:

iv. Brand 4: