Brand Inventory

 Branding Strategies: Coca Cola Company in Pakistan and around the globe targets on
occasions and events, which depict together and connects people. Most of the time the
factors in branding strategy of Coca Cola have been in connection to Joy, Unity and
Togetherness.

1. Family
2. Happiness
3. Culture
4. Music
5. Sports

Moreover, Coke also have been viral on different social media platforms such as
Facebook with leading number of likes or fans to its page. With comparison to its rival,
which is Pepsi, it has always been ahead in the race of fanatics.

Coca Cola has done various product line extension such as Coke, Fanta and Sprite. They
have also recently launched Roar, which is a citrus drink. Coca Cola Company also
acquired an energy drink by the name of Monster but now it has come under the product
portfolio of Coca Cola Company since it has bought it.

 Brand Mantra
One Company. One Team. One Way
Sharing. Happiness. Tasty
 Brand portfolio analysis
We produce, sell and convey a scope of non-mixed beverages including a portion of the
world's top of the line brands from The Coca-Cola Company. We additionally give
shoppers our very own assortment brands and items, including juices, water and snacks,
just as appropriate an arrangement of premium spirits.

Our broad blend incorporates all-inclusive referred to brands, for example, Coca-Cola,
Coca-Cola light (diet Coke), Coca-Cola Zero, Fanta and Sprite, just as Powerade, illy
issimo and the refreshment blender Schweppes. These are among the main brands in their
market classifications.

 Elements:
Single brand element is the simple and bold typeface logo.
Products reflect joy and happiness, which the product has in itself to offer.
 Competitive frame of reference is colas and non-alcoholic drinks.
Current Slogan“Coca Cola Khulay To Dil Khulay”
PODs:
1. Distinctive taste profile
2. Optimistic view of life
3. Classic, Iconic, Symbolism and Imagery
POPs:
1. Contemporary and up to date
2. Refreshing flavor