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Market Share of Panasonic
Market Share of Panasonic
For FY19 revenue was about Rs 10,300 crore in reference to Rs 10,200 crore in FY17-18.
Mobile Phones: Revenue from smartphones is less than 2-3% , it fell Rs 500 crore in
FY19 from Rs 1200 crore the previous financial year.
Air Conditioners: Market share of it in Air condition segment is around 6% of the
overall market.
Home Entertainment: Panasonic India’s consumer electronics and home appliances
revenue dropped by 14.6% at Rs 4057.48 crore in FY19.
Camera: In high end camera segment it is 17% of the market share
In DSLR segment it has 20% of the market share.
Home Appliances: The home appliances segment for Panasonic constitutes of
refrigerators, washing machines and microwaves and accounts for about 16 per cent
of the total consumer durables business.
Target Segment
Panasonic has decided to enter mass product segments like direct cool refrigerator, semi-
automatic washing machine and small-size LCD TV in an attempt to penetrate India
Home appliance and consumer electronics maker Panasonic India is aiming to position itself
as a solution technology company in the coming years rather than being a product company