MDLAR Events Management Services Inc.

(MDLAREMSI)
217 Jade Heights Building, Domingo Street, Chico Roces, Makati City 1466 Metro Manila
Tel. No. 945 – 2179 , (+639348) 291 842
Website: www.mdlarEMSI.com.ph

September 27, 2019

Mr. Karl Obarra

President
KMO Infinite Enterprise (KMOIE)

Mr Obarra:

This is response to the Request for Proposal dated September 24, 2019 about the Debut of your
daughter which will be held in the San Juan City on October 18 ,2020.

MDLAR Events Management Service Inc. received the request for Proposal (RFP) on
September 25, 2019 and we intend to submit the details of our proposal on September 30, 2019

Very truly yours,

Michelle Gutana
President & CEO
MDLAR Events Management Services Inc. (MDLAREMSI)
217 Jade Heights Building, Domingo Street, Chico Roces
Makati City 1466 Metro Manila
Tel. No. 945 – 2179 , (+639348) 291 842
gutanam@gmail.com
 MDLAR Events Management Services Inc. (MDLAREMSI)
217 Jade Heights Building, Domingo Street, Chico Roces, Makati City 1466 Metro Manila
Tel. No. 945 – 2179 , (+639348) 291 842
Website: www.mdlarEMSI.com.ph

September 27, 2019

Mr. Karl Obarra

President
KMO Infinite Enterprise (KMOIE)

Mr Obarra:

Greetings from MDLAR Events Management Services Inc.!

MDLAR Events Management Services Inc. respectfully submits the proposal for the Debut of
your daughter this coming January 18, 2020.

MDLAR Events Management Services Inc. hopes that its proposal will merit the approval of
the debut board members and officers.

We hope to have the opportunity to serve you!

Very truly yours,

Michelle Gutana
President & CEO
MDLAR Events Management Services Inc. (MDLAREMSI)
217 Jade Heights Building, Domingo Street, Chico Roces
Makati City 1466 Metro Manila
Tel. No. 945 – 2179 , (+639348) 291 842
gutanam@gmail.com

MDLAR Events Management Services Inc. (MDLAREMSI)

 MDLAR Events Management Services Inc. (MDLAREMSI)
217 Jade Heights Building, Domingo Street, Chico Roces, Makati City 1466 Metro Manila
ATel. No. 945 – 2179 , (+639348) 291 842
Website: www.mdlarEMSI.com.ph

I. COMPANY PROFILE
MDLAR Allured Styling Events Management Inc. (MDLAREMSI) specializes in the
planning and execution of local and international activities focusing in particular on the birthdays
and debut parties. The organization also manages social events such as conferences, weddings,
festivals, exhibits, and fairs.

MDLAR Allured Styling Events Management Inc. (MDLAREMSI) stated the events
management sector in May 2014 with the merger of two young entrepreneurs who graduated
from Ateneo de Manila University with a degree in business. The company has been new to the
industry and has been providing services for five years. The company currently employs 200
peoples at our main office in Makati and has a strong roster of event management services
suppliers and contractors.

For the last 5 years, the company was involved in the national associations of prominent
organizations in the Philippines such as Council of Hotel and Restaurant Educators of the
Philippines (COHREP) and Association of Administrators in Hospitality Hotel and Restaurant
Management Educational Institution (AAHRMEI).

The business was the leading events management services provider for various special
events of very well-known people in the Philippines on national television. It was also named by
the BIR in terms of tax payment as one of the top 700 firms in the Philippines.

Vision
Within next five years, MDLAR Events Managements Services Inc. will become the leading in
conference and business and stakeholders by consistently providing outstanding service that
create an extra-ordinary event and conferencing experience.

Mission
MDLAREMSI approaches every project with meticulous attention to detail and obsessive
precision. Regardless of size and scope, we treat your event like a business with clear strategic
goals, defined milestones, and a comprehensive plan to ensure that your event is delivered on
time and on budget. We put your organization first. We learn about your business, we focus on
your challenges, and we plan events to support your goals.

Objectives
 To be the most quality conscious events managements company.
 To be preferred services provider in the event management circle
 To achieve consistently a return on investment superior to all others to provide the basis
for the long term capital growth.
 To constantly innovate, imagine and inspire to exceed client expectations.
 To incorporate events management research and developments functions in the company
in the first five years.

II. PLANNING THE EVENTS

The following services will be handled by the MDLAR Allured Styling Events
Management Services Inc. (MDLAREMSI) but not limited to planning and consulting,
execution, marketing, post-convention activities and assessment. All MDLAR Allured Styling
Events Management Services Inc. (MDLAREMSI) employees will be assigned to ensure
quality service during the event according to their expertise.

During the ocular examination of the CHGA members on November 2010, the following persons
from the MDLAR Allured Styling Events Management Services Inc. (MDLAREMSI) will
accompany them:

Reeyah Michelle Gutana- President and CEO, MDLAR Allured Styling Events Management
Services Inc.( MDLAREMSI)

Dariane Aila Watson- Branch Head, MDLAR Allured Styling Events Management Services
Inc. (MDLAREMSI)

Jamica Cindy Tanafranca- Marketing Head, MDLAR Allured Styling Events Management
Services Inc.( MDLAREMSI)

All vendors and subcontractors shall be subject to the IAMP's final approval to ensure that they
comply with the IAMP provision set out in the MDLAR-IAMP contract.
 VENUE SELECTION

Compulsory C3 Events Place The Green Lounge

Requirements Oasis Manila Events Place

Location: Indoor and

near San Juan City
Accommodations:
(changing rooms for
the debutant and her
cotillion)
169 Aurora Blvd. 18 Missouri St. San Ortigas Ave, San
Key Requirements New Manila 1500 Juan, 1503 Metro Juan, 1502 Metro
San Juan Metro Manila Manila
Manila
Cost (x/20)

Venue Quality (x/10)

Venue Facilities and

Services (x/10)

Equipment (x/15)

Space (x/15)

Aesthetic Appeal
(x/10)

Assistance Provided
(x/10)

Reputation (x/10)

TOTAL (x/100)

III. STAFFING
As for the planning and consultation, there will be 5 employees from MDLAREMSI that will be
involved in program.

1. Debut Coordinator – Overall in-charge of the Debut

2. Program Coordinator – In charge of the program, ceremonies, documentation

3. Venue Coordinator – In-charge of the venue arrangement, set up, signage and crowd control

4. Equipment Coordinator – In-charge of the sound equipment, maintenance and transporting of

equipment.

5. Preparation Coordinator – In-charge of presentations, giveaways, theme/ideas, catering,

debutant and family.

IV. REFERENCE

NAME OF EVENT SERVICES CONTACT DETAILS

Debut Event Management Services
during the 18th birthday of Ms.
Heaven Paralejo (300 Guest)
Wedding Events Management services
during the wedding of Mr. and
Ms. Ellice and Lianne
Magalong (200 Guest)
Debut Event Management Services
during the 18th birthday of Ms.
Kisses Delavin (250 Guests)
Restaurant Blessing and Event Management Services
Opening during the Restaurant Blessing
and Opening of Ms. Mariel
Rodriguez Padilla (300 Guest)
Wedding Events Management services
during the wedding of Mr. and
Ms. Kathryn Bernardo and
Daniel Padilla (300 Guest)
Debut Event Management Services
during the 18th birthday of Mr.
Mavy Legaspi and Ms. Cassy
Legaspi (300 Guests)
Product Launching Events Management services
during the Product Launching
of BLK Cosmetics by Anne
Mrs. Hydy Paralejo
Bali Garden
Cellphone No. 09762381492
Ms. Lianne Evangelista
Email: LianeRGE@gmail.com
Mrs. Cora Delavin
Cellphone No. 09442008116
CoraD@gmail.com
Mrs. Mariel Rodriguez Padilla
Cellphone No: 09325612984
Email:
MarielPadilla@gmail.com
Ms. Kathryn Bernardo
Cellphone No: 09238590176
Email:
KathBernardo@gmail.com
Mrs. Carmina Villaroel
Cellphone No. 09421658321
Email:
CarmsVillaroel@gmail.com
Ms. Anne Curtis
Email: AnneC-
Smith@gmail.com
 Curtis (350 Guest)

V. PROGRAM

DEBUT

January 18, 2020

CHOICE #1

TIME VENUE IN-CHARGE

6:00 PM – 6:15 PM Welcome remarks & Program Coordinator
Intro of the debutant OASIS MANILA

6:15 PM – 6:20 PM Debutante grand Program Coordinator

entrance OASIS MANILA

6:20 PM – 6:40 PM Parents talk about Program Coordinator

debutante (goals, OASIS MANILA
ambition, etc.,)

6:40 PM – 6:42 PM Toast in honor of the Program Coordinator

debutante OASIS MANILA

6: 42 PM – 6:45 PM Debutante speech OASIS MANILA Program Coordinator

6: 45 PM – 6:42 PM Prayer OASIS MANILA Program Coordinator
6:42 PM – 7:30 PM Dinning OASIS MANILA Venue Coordinator
7: 30 PM – 7:40 PM AVP of well-wished OASIS MANILA Equipment
Coordinator
7:40 PM – 7:50 PM Father & Daughter
Dance OASIS MANILA Program Coordinator

7: 50 PM – 8:20 PM 18 roses OASIS MANILA Preparation

Coordinator
8:20 PM – 8: 30 PM 18 treasures OASIS MANILA Preparation
Coordinator
8:30 PM – 8: 50 PM 18 Candles OASIS MANILA Preparation
Coordinator
8:50 PM – 9:00 PM Singing of Birthday Song OASIS MANILA Program Coordinator
9:00 PM – 9:05 PM Cutting of Birthday cake OASIS MANILA Program Coordinator
9:05 PM – 9:40 PM Games OASIS MANILA Program Coordinator
9:40 PM – 10:00 PM Thank you message of
Debutant
DEBUT
January 18, 2020
CHOICE #2
TIME
6:00 PM – 6:15 PM Parade of family
member
6:15 PM – 6 :18 PM Welcome remarks &
Intro of the debutant
6:18 PM – 6:23 PM Debutante grand
entrance
6:23 PM – 6:25 PM Bouquet giving and
family pictorial
6:25 PM – 6:30 PM Singing of birthday song,
blowing of the candle,
toast in honor of the
debutante
6:30 PM – 6:40 PM 18 fairies & 18 elves
6:40 PM – 6:45PM 18 sunflowers
6:45 PM – 6:47 PM Prayer
6:47 PM – 7:00 PM Games
7:00 PM – 7:20 PM Pictorial with debutante
7:20 PM – 8:00 PM Dinner
8:00 PM – 8:10 PM AVP – growing up
pictures & pre-debut
photo and video
8:10 PM – 8: 15 PM 2nd grand entrance of
debutante
8:15 PM – 8:40 PM 18 candles
8:40 PM – 9:00 PM 18 treasures
9: 00 PM – 9:20 PM 18 blue bill
OASIS MANILA Program Coordinator
VENUE DEPARTMENT IN-CHARGE
Program Coordinator
C3 EVENTS PLACE
Program Coordinator
C3 EVENTS PLACE
Program Coordinator
C3 EVENTS PLACE
Preparation Coordinator
C3 EVENTS PLACE
Program Coordinator
C3 EVENTS PLACE
C3 EVENTS PLACE Preparation Coordinator
C3 EVENTS PLACE Preparation Coordinator
C3 EVENTS PLACE Program Coordinator
C3 EVENTS PLACE Preparation Coordinator
C3 EVENTS PLACE Equipment Coordinator
C3 EVENTS PLACE Venue Coordinator
Equipment Coordinator
C3 EVENTS PLACE
C3 EVENTS PLACE Program Coordinator
C3 EVENTS PLACE Preparation Coordinator
C3 EVENTS PLACE Preparation Coordinator
C3 EVENTS PLACE Preparation Coordinator
9:20 PM – 9:25 PM Debutante thank you
message and closing C3 EVENTS PLACE Program Coordinator
remarks

9:25 PM – 10:00 Party time C3 EVENTS PLACE Program Coordinator

DEBUT
JANUARY 18, 2020
CHOICE #3
TIME VENUE DEPARTMENT IN-
CHARGE
6:00 PM - 6:10 PM Introduction of Debutante, Her Program
escort and her cotillion court THE GREEN Coordinator
LOUNGE EVENTS
PLACE
6:10 PM – 6:25 PM Toast in Honor of the Debutante Program
THE GREEN Coordinator
LOUNGE EVENTS
PLACE
6:25 PM - 6:35 PM Welcome remarks (by the THE GREEN Program
parents) LOUNGE EVENTS Coordinator
PLACE
6:35 PM – 6: 32 PM Invocation or Prayer THE GREEN Program
LOUNGE EVENTS Coordinator
PLACE
6:32 PM – 7:15 PM Dinning THE GREEN Venue Coordinator
LOUNGE EVENTS
PLACE
7:15 PM – 7:20 PM Father and Daughter Dance THE GREEN Program
LOUNGE EVENTS Coordinator
PLACE
7:20 PM – 7:35 PM Grand Cotillion Dance THE GREEN Preparation
LOUNGE EVENTS Coordinator
PLACE
7:35 PM – 7:55 PM 18 Roses THE GREEN Preparation
LOUNGE EVENTS Coordinator
PLACE
7:55 PM – 8: 30 PM 18 Candles THE GREEN Preparation
LOUNGE EVENTS Coordinator
PLACE
8:30 PM – 8:40 PM Singing of tradition Debutante
Birthday song THE GREEN Program
LOUNGE EVENTS Coordinator
PLACE
8:40 PM – 8:55 PM Blowing of the candles THE GREEN Preparation
LOUNGE EVENTS Coordinator
 PLACE
8:55 PM – 9:00 PM Cutting of the Cake THE GREEN Preparation
LOUNGE EVENTS Coordinator
PLACE
9:00 PM – 9:20 PM 18 Treasure THE GREEN Program
LOUNGE EVENTS Coordinator
PLACE
9:20 PM – 9:50 PM Games THE GREEN Preparation
LOUNGE EVENTS Coordinator
PLACE
9:50 PM – 10:00 PM A word from Debutante THE GREEN Program
LOUNGE EVENTS Coordinator
PLACE

VI. PROMOTION / ADVOCACY

MDLAREMSI will assume the promotional function of the event. Below are the planned
marketing activities.

1. Social Media
Specific website, Facebook, Instagram and Twitter pages were generated to inform and
update stakeholders of the event. All event data, including registration details, package
inclusions, activity schedule and other related information, must be included on the
specific website.

2. Partnerships with medical schools

3. Tri-Media Campaigns

Once the event is finalized, chosen televisions and radio stations will be used. Print ads
will focus primarily on lathes, posters and broadsheet advertisements.
VII. WORK PLAN

WORK PLAN

DEBUT

January 18, 2020

San Juan City

Date Deliverable Description

October 2019 Planning Meeting a. Work plan for Events day
b. Outstanding information and
details about the debut
c. Schedule of Shoots

November 2019 Team & Plan Review Meeting a. Update the details for the event
b. Update the progress of the thing
and materials
c. Introduce the Team and Head
Coordinators

December 2019 Preparation Days a. Start setting up all the materials

and other equipment and settle the
program.
b. Final Checking

January 18, 2020 Events Day Actual delivery of services of MDLAREMSI

subcontractors for the debut of Mr. Obarra

January 19, 2020 Clean-up Settle of payments and signing out of

 contracts

FOOD CHOICES
Package #1
 Steamed Rice
 Soup (Choose 1 of your choice)
1. Mushroom Soup
2. Crab and Corn Soup
3. Carrot Soup
4. Pumpkin Soup
 Pasta (Choose 2 of your choice)
1. Pasta Con Crema de Funghi
2. Pasta Primavera
3. Creamy Three Cheese Pasta

 4 Main Dish (of your choice)

 CHICKEN
1. 7 spice chicken
2. Chicken Gochujang with Slaw
3. Steamed Chicken with Garlic Sesame Sauce
 BEEF and PORK
1. Herb Rub Pork with Apple Chutney and Mushroom Gravy
2. Pork Tenderloin Salpicao with Grilled Vegetables and Mashed Potatoes
3. Slow Roasted Honey Glazed Pork
 SEAFOODS
1. Cream Dory Fish Fillet with Tartar Sauce
2. Sweet and Sour Fish
3. Fried Calamari with Garlic Mayo Dip
 VEGETABLES
1. Glazed Carrots with Roasted Nuts Seamed Rice
2. Buttered Mixed Vegetables

 Dessert (Choose 2 of your choice)

1. Coffee Mouse
2. First Kiss Cookies
3. Mini Chocolate Cupcake
4. Key lime Pie Shooter (lime juice and crushed up graham crackers)
  Beverage (Refillable)
1. Iced Tea
2. Soda

Package #2
 Steamed Rice
 Soup (Choose 1 of your choice)
1. Mushroom Soup
2. Crab and Corn Soup
3. Carrot Soup
4. Pumpkin Soup
 Pasta (Choose 2 of your choice)
1. Zucchini Pesto Pasta
2. Spaghetti with Chicken Oriental Sauce
3. Cheesy Lasagna

 4 Main Dish (of your choice)

 CHICKEN
1. Chicken in African Rub
2. Spicy Basil Chicken
3. Grilled with Crusty Garlic Chips in Brown Butter Sauce
 BEEF AND PORK
1. Pork Belly with Slow Roasted Root Vegetables in Apple Sage Sauce
2. Sweet Soy Pulled Pork
3. Apple Cider Glazed Pork
 SEAFOODS
1. Baked Mussels
2. Smoked Salmon
3. Salt and Pepper Squid
 VEGETABLES
1. Stir Fry Vegetables
2. Buttered Vegie
 Dessert (Choose 2 of your choice)
1. Decadent Cake
2. Fresh Fruits in Season
3. Chocolate Mouse
4. Coffee Jelly
 Beverage (Refillable)
1. Iced Tea
2. Soda
Package #3
 Steamed Rice
 Soup (Choose 1 of your choice)
1. Mushroom Soup
2. Crab and Corn Soup
3. Carrot Soup
4. Pumpkin Soup
 Pasta (Choose 2 of your choice)
1. White Fish Penne with Tomato Sauce
2. Garlic Seafood Pasta
3. Bolognaise Pasta
 4 Main Dish (of your choice)
 CHICKEN
1. Chicken Pastel
2. Thai Sesame Chicken
3. Roasted Chicken w/ Garlic Thyme Sauce
 BEEF AND PORK
1. Beef Strips with Mushroom
2. Pork Stips with Mushroom
3. Beef with Broccoli
 SEAFOODS
1. Fish Fillet with tausi and tofu
2. Baked Scallop
3. Fish Fillet hotpot with shitake mushroom sauce
 VEGETABLES
1. Stir Fried Vegetables with Sesame Oil
2. Chopseuy
 Dessert (Choose 2 of your choice)
1. Mango Pudding with Pearls
2. Summer Crepe
3. Buko Pandan
 Beverage (Refillable)
1. Iced Tea
2. Soda

Financial Plan A
 MDLAR Events Management Services Inc.
January 18, 2020
C3 Events Place
San Juan City, Metro Manila

Estimated Budget
DETAILS AMOUNT
A. MDLAREMSI’s Estimated Budget
1. Budget given by the client 350,000 Php 350,000

B. Expenses
1. Event Management Services Hair and Make Up Service, 40, 000
Coverage Service
Subcontracted Services Food and 30,000
Beverage Service, Photo
Booth Service

2. Food and Beverage Expenses

Catering P900/head x 120 108,000

3. Rental Expenses
C3 Events Place Rental Expense 40,000
Complete Catering Equipment Rental Expense P200/person x 120
buffet table with skirting,
guest table with cloth,
chinaware, flatware, &
glassware, tiffany chairs with 24,000
decoration,
Additional Table (Gift table) Rental Expense P250/piece x 1 250
Audio Visual Rental Expense LCD Projector rental
P3000/day x 1
Lights and Sound System
rental 6,500
P3,500/day x 1
Decoration Rental Expense Red Carpet rental
P600/piece x 1
Tiffany Couch rental
P2,250/piece x 1
Backdrop rental
P10,000 x 1
Other decoration rental
P5,000 17,850

4. Marketing and Promotion Radio ad

P15,000/week x 1 15,000

TOTAL EXPENSES 281,600

Estimated Profit for MDLAREMSI Php 68,400

Financial Pan B
 MDLAR Events Management Services Inc.
January 18, 2020
Oasis Manila
San Juan City, Metro Manila

Estimated Budget

DETAILS AMOUNT
A. MDLAREMSI’s Estimated Budget
1. Budget given by the client 350,000 Php 350,000

B. Expenses
1. Event Management Services Hair and Make Up Service, 40, 000
Coverage Service
Subcontracted Services Food and 30,000
Beverage Service, Photo
Booth Service

2. Food and Beverage Expenses

Catering P900/head x 120 108,000

3. Rental Expenses
Oasis Manila Rental Expense 60,000
Complete Catering Equipment Rental Expense P200/person x 120
buffet table with skirting,
guest table with cloth,
chinaware, flatware, &
glassware, tiffany chairs with 24,000
decoration,
Additional Table (Gift table) Rental Expense P250/piece x 1 250
Audio Visual Rental Expense LCD Projector rental
P3000/day x 1
Lights and Sound System
rental 6,500
P3,500/day x 1
Decoration Rental Expense Red Carpet rental
P600/piece x 1
Tiffany Couch rental
P2,250/piece x 1
Backdrop rental
P10,000 x 1
Other decoration rental
P5,000 17,850

4. Marketing and Promotion Radio ad

P15,000/week x 1 15,000

TOTAL EXPENSES 301,600

Estimated Profit for MDLAREMSI Php 48,400

Financial Plan C
 MDLAR Events Management Services
January 18, 2020
The Green Lounge Events Place
San Juan City, Metro Manila

Estimated Budget
DETAILS AMOUNT
A. MDLAREMSI’s Estimated Budget
1. Budget given by the client 350,000 Php 350,000

B. Expenses
1. Event Management Services Hair and Make Up Service, 40, 000
Coverage Service
Subcontracted Services Food and 30,000
Beverage Service, Photo
Booth Service

2. Food and Beverage Expenses

Catering P900/head x 120 108,000

3. Rental Expenses
The Green Lounge Events Place Rental Expense 50,000
Complete Catering Equipment Rental Expense P200/person x 120
buffet table with skirting,
guest table with cloth,
chinaware, flatware, &
glassware, tiffany chairs with 24,000
decoration,
Additional Table (Gift table) Rental Expense P250/piece x 1 250
Audio Visual Rental Expense LCD Projector rental
P3000/day x 1
Lights and Sound System
rental 6,500
P3,500/day x 1
Decoration Rental Expense Red Carpet rental
P600/piece x 1
Tiffany Couch rental
P2,250/piece x 1
Backdrop rental
P10,000 x 1
Other decoration rental
P5,000 17,850

4. Marketing and Promotion Radio ad

P15,000/week x 1 15,000

TOTAL EXPENSES 291,600

Estimated Profit for MDLAREMSI Php 58,400

X. ADDITIONAL INFORMATION FOR CONSIDERATION

 The MDLAREMSI will be responsible for the necessary government licensing and
arrangement related to the event. The government tax will be discounted since MDLAREMSI is
listed as one of the new top taxpayers in the Philippines, a 2% discount for government tax will
be extended to the IAMP.

Invitation for the said event, hair and make-up service for the debutante and her mother,
and transport service from home to the event's place will be provided by the MDLAREMSI.

MDLAREMSI will cooperate with transportation coordinator for the picking up and
dropping off of the debutante.

Events Venue
Oasis Manila
 Events Venue

The Green Lounge

 Events Venue

C3 Events Place