dynamic

sincere
growing
vibrant
valuable
reliable
sustain-
able
sugar
power Our strength

ethanol
is the result of
eight decades of
experience

biogas
The Bajaj Group is a leading presence with
diversified interests inthe sugar and growing
Infrastructure sector including Power, Coal
mining and Real Estate; FMCG, and Ethanol.

Bajaj Hindusthan Limited, the Group’s flagship

company, was set up in November 1931.

fmcg
epcm
infra-
structure
csr
 2012

The Bajaj Group 2010

2010 2010
Bajaj Energy
Pvt Ltd
commences

was born out of Bajaj power + Lalitpur Bajaj Corp IPO

thermal power
generation of

coal mining AMALGAMATED: Power raises around 450 MW

India’s struggle for

Bajaj Generation Rs 3 billion
Hindusthan Co. starts
Sugar & work on Bajaj Energy

freedom
Industries Ltd
a 1,980 Pvt Ltd starts
with BHL
MW power work on thermal
project power generation
capacities of 450 MW

2008
jamnalal as patron of the marwadi school
2008
80 years ago, the Founder of what is today the Bajaj Group
2007
set up a sugar factory. This in itself may not have BIDCO COMMENCED: 3
Greenfield sugar
been especially noteworthy had the individual not been Bajaj Infrastructure plants - 34,000
Jamnalal Bajaj - industrialist, philanthropist, freedom fighter Development Company TCD in East UP
under Bajaj
and close associate of Mahatma Gandhi. Equally important is Ltd. is a family owned and
Hindusthan
the historical backdrop: the turbulent time when the Indian professionally managed Sugar &
freedom struggle was gaining momentum.
enterprise of the Bajaj Group. 2006 Industries Ltd.
(subsidiary)
COMMENCED:
4 Greenfield Total cane
Setting up the factory was for Jamnalal a combination of his sugar plants crushing
talents as an industrialist and his conviction (like Gandhi) in - 33,000 TCD capacity -
the power of swadesi to transform the country’s fortunes. BIRPL in Central &
West UP
136,000 TCD.
BHL now #1 in Bajaj
At that time, there were barely thirty sugar factories in all Asia & amongst
of India, which made his new venture an answer to a
Bajaj International Realty
Pvt Ltd. is a subsidiary
Capacity rises
at existing
the top 4
globally
Corp Ltd.
national need. of Bajaj Consumer Care
units - 53,000
TCD to 95,000 COMMENCED:
Limited. TCD 3 distilleries,
The new century has seen a rapid expansion of the Group’s each of 160 KLD
Bajaj Corp Ltd.
COMMENCED: across UP
flagship sugar company Bajaj Hindusthan Ltd as well Distillery categorically
as diverse other business interests. Today, the Group’s of 160 KLD Distillery rules the FMCG
at Kinauni capacities
continued prominence in the world of business is matched market with
(Meerut rise from 540
district) KLD to 800 KLD its popular
by it’s unbroken tradition of philanthropy, keeping intact WITH jankidevi on pony and daughter
brand Bajaj
Bajaj Hindusthan ltd.
uma at khali, almora
the beliefs and vision of the Founder. Almond
Drops being
2005 the second
2004 COMMENCED:
largest hair-
3 Greenfield oil brand in
COMMENCED: sugar plants India
7,000 TCD - 21,000 TCD
Greenfield in West UP
sugar plant
near Meerut Bajaj
ACQUISITION:
1990 – start to The Pratappur Consumer
a major
1967 expansion
Sugar and Care Ltd
AMALGAMATED: Industries Ltd. licenses its
ESTABLISHED: Sharda Sugar project in East UP brands to
Sharda Sugar & Industries Ltd
SET UP: Bajaj Corp Ltd
& Industries Ltd with BHL
Distillery
Seth Jamnalal Bajaj as a subsidiary
of 60 KLD at
of Hindusthan
Sugar Mills Ltd
1988 Palia Kalan
(Lakhimpur
1944 2003
1981 district)
SET UP:
The distillery
unit at the
1963 RENAMED: INCREASED: The Kamalnayan
first plant
The Hindusthan Capacity of 1991 Jamnalal
SET UP: Sugar Mills cement plant Bajaj Trust to
commenced
1931 production
The Jamnalal Ltd is Bajaj
Hindusthan
from 4 to 6 SOLD: support rural
Kaniram Ltd ( BHL ) million tons p.a. Cement communities
INCORPORATED: Bajaj Trust to plant to
Jamnalal Bajaj with The Hindusthan support rural GOLDEN J K Udaipur
mahatma gandhi Sugar Mills Ltd communities JUBILEE YEAR Udyog Ltd.

1931 - 1950 1951 - 1970 1971 - 1990 1991 - 2013

 BAJAJ HINDUSTHAN
Asia’s
Number 1
and World’s
Number 4 With a strong and consistent track
record, BHL is India’s largest sugar and
integrated ethanol manufacturing company.

sugar
company It has an aggregated sugarcane crushing capacity of 136,000
tonnes crushed per day (TCD), and alcohol distillation
capacity of 800 kilo litres per day (KLD) across 14 locations in
the north Indian State of Uttar Pradesh (UP). The company is
a leader in the Asian and Indian sugar industry and is also the
largest producer of green fuel ethanol in India, besides being
among the top four sugar manufacturers in the world.

This is the result of a greenfield expansion of unprecedented

scale between 2003 and 2007. As a result, in addition to rapid
growth, BHL has created tremendous opportunities of
employment, infrastructure and community development
and has contributed significantly to the growth of the rural
economy of UP.

SUGARCANE being unloaded at the plant

 BAJAJ HINDUSTHAN
A farmer
friendly
company BHL deeply values relationships it has
cultivated and nurtured over the
decades with the farming community
of Uttar Pradesh.

We have touched the lives of 5 million farmers directly and

indirectly, and along with other sugar producers in UP, are
proud to have helped farmers in the state whose incomes
have risen from Rs 57 billion in 2008-09 to Rs 182 billion in
2011-12. The farmers sold Rs 220.5 billion worth of sugarcane
in 2012-13.

Sugarcane farmers are the extended family of the company,

supplying crucial raw material. In addition to employment
for local youth, the company, as part of this symbiotic
relationship provides farmers with subsidised, high-yielding
and disease resistant seeds, fertilisers and pesticides.

Certain BHL locations also provide treated spent water

for irrigation to nearby farmers. Workshops for farmer
associations and `samities’ are frequently held to educate the
farmers of new developments in cane farming techniques,
improved seed varieties, the plant’ s cane crushing schedule
for the next season, etc.

Another initiative towards improving the quality of farmers’

lives has been the introduction of credit facilities against cane
supplies and the introduction of ATM facilities at the State
Bank of India at each BHL unit.

DISTILLERY
 BAJAJ HINDUSTHAN
Sustainability
as a culture
BHL implements practises that aid in
achieving economic, social and
environmental harmony throughout
the operation and production chain.

This eco-efficient approach has also been the key driver in

expanding our portfolio of by products that generate wealth
out of sugarcane and its waste.

POWER CO-GENERATION:We recycle bagasse residue to generate

428 MW of power. After meeting our captive needs, we
supply 105 MW to the UP state grid.

ETHANOL: We have made pioneering efforts in the area of

renewable fuel and are India’s largest and the world’s sixth
largest producer of ethanol.

BIOGAS: Our biogas plants for distillery effluents at Kinauni,

Palia, Gola, Gangnauli, Khambarkhera and Rudauli are setting
standards for distillery facilities across the country.

IMPROVING THE SOIL PROFILE: We innovatively use sugarcane

residue to complement chemical fertilisers. Low cost
bio-compost manufactured from press mud – a water waste
product – improves soil texture and the carbon / nitrogen
ratio.

EMISSION CONTROLS: BHL has installed wet scrubbers to restrict

emissions and a third of the plants are developed as a green
belt to mitigate the effects of any emissions.

SUGARCANE juice being extracted at the mill house

Leveraging
our expertise
in power THE GROUP IS DIVERSIFYING FURTHER
BY EXPANDING ITS POWER GENERATION
generation CAPACITY. IT HAS ALSO MADE A FORAY
INTO THE COAL MARKET THROUGH ITS
INDONESIAN SUBSIDIARY.

power + coal mining

BHL has made a strategic diversification move by expanding
its power generation capacity, this time into merchant power.
It has made a foray into coal mining through its Indonesian
subsidiary PT Jangkar Prima, located in the Central Kalimantan
Province, Indonesia. The total coal resource in the mine is
estimated to be around 100 million tons. The coalmine, haul
road and jetty are in advanced stages of development and
would handle volumes of around 4 - 5 million tons per year.

BHL through a SPV, Bajaj Energy Pvt. Ltd. recently set up new
coal based power generation plants of 90 MW each in the
vicinity of 5 of its existing sugar units. These new projects were
commissioned in early 2012.

Besides, this, through another SPV, Lalitpur Power Generation

Co. Ltd., the company has embarked on developing
Supercritical Thermal Power Projects in Lalitpur district, UP
which will produce around 4,000 megawatts of power, the first
phase for which will be ready for commissioning in early 2015.
The company aims to eventually enhance the total power
generation capacity of the Group to 4,500 MW.
Giving
personal
care a boost Bajaj Corp holds a portfolio of
popular consumer product brands.
Bajaj Almond Drops is the clear
market leader in its segment with 56%
market share by value.

Bajaj Kailash Parbat the latest brand launched by the company

is already the fastest growing brand in its segment.

Other well-known products include Bajaj Brahmi Amla Hair oil,

Bajaj Amla Shikakai Hair Oil, Bajaj Jasmine Hair Oil and Bajaj
Black Tooth powder.

Bajaj Corp’s sales are supported by a strong distribution

BAJAJ CORP
network and reflect in its strong balance sheet. Its turnover
has touched Rs 6.05 billion in 2012-13 with 10 consecutive
quarters of growth.
Rendering
technology
and support BAJAJ INFRASTRUCTURE DEVELOPMENT
services in the COMPANY LTD IS FAMILY OWNED AND IS A
PROFESSIONALLY MANAGED ENTERPRISE OF
power sector THE BAJAJ GROUP.

The company has land banks under different stages of

development and has taken its first step into the infrastructure
sector with a 450 MW and a 1980 MW power project.

BIDCO is an Engineering Procurement Construction

Management (EPCM) Company which focuses on Infrastructure
Projects in the Power Sector, specifically generating plants.

The core team at BIDCO comes with extensive international and

indigenous experience in the EPC business. With a commitment
towards professional business execution and management, the
team has already built an attractive assets portfolio.

Encouraged by this, the team is further relentlessly working

towards adding a few more laurels to the division’s credit.

BIDCO
Developing
world class
real estate Bajaj International Realty Pvt. Ltd.
(BIRPL) is an artisan focused on building
high-quality residential, commercial
and retail complexes across India.

Our projects take pride in their fine engineering and provide

affordable luxury and upscale lifestyle. As diverse as our country
is, we have several projects targeted at different strata to
service the entire nation. We are committed to build projects
from scratch and at the same time re-develop properties.

Profit is not the only reason for our existence. While making
any business decision we ensure that we protect the basic
rights of society and environment. Adhering to timelines and
commitment towards customers and society is the way of
conducting business at BIRPL.

BIRPL
A deep-rooted
sense of social CORPORATE SOCIAL RESPONSIBILITY IS A
responsibility CONCEPT RELATIVELY NEW IN INDIA, BUT
BEING A SOCIALLY RESPONSIBLE COMPANY
IS PART OF THE BAJAJ GROUP’S DNA.

Whether through schemes to better the lives of sugarcane

farmers or through other initiatives to enhance communities
and livelihoods, the Group devotes a significant proportion of its
resources to the betterment of Indian society.

The Kamalnayan Jamnalal Bajaj Foundation (KJBF) chose

Wardha as its centre because of the close connection the Bajaj
family has had with Wardha from the days the Group’s founder,
Jamnalal Bajaj worked closely with Mahatma Gandhi, and has
initiated and integrated community development programs for
stressed farmers in the suicide - prone zone of Wardha district in
the Vidarbha region, focusing particularly on water harvesting
and its efficient utilization.

KJBF has initiated a number of development interventions in 300

villages of Wardha, which focus on community empowerment
through enhancing awareness and special training centres and
elicits the participation of the local community in these efforts.
It also promotes alternate agro based livelihood opportunities
such as dairy farming, organic farming, horticulture and biogas.
Similar community development interventions are underway in
100 villages of Sikar district in Rajasthan through the Jamnalal
Kaniram Bajaj Trust.

All these programs are being planned and implemented through

an experienced professional team under the Kamalnayan
Jamnalal Bajaj Foundation based at Wardha.

WATER RESOURCE DEVELOPMENT

SOIL AND WATER CONSERVATION

SUSTAINABLE AGRICULTURAL DEVELOPMENT

NON-CONVENTIONAL ENERGY SOURCES

PROGRAMMES
DAIRY FARMING

INSTITUTION BUILDING

CAPACITY BUILDING

Commendations: National Award for Excellence in Water management - Beyound the Fence
2010 by Confederation of Indian Industry, FICCI Water Awards 2012 for Excellence in Water
Management and Conservation

KJBF & JKBT

Our Partners: Sir Ratan Tata Trust (SRTT), National Bank for Agriculture & Rural Development
(NABARD), Government of Maharashtra, International Fund for Agriculture Development (IFAD)
for Convergence of Agriculture Interventions in Maharashtra (CAIM), Self Employed Women’s
Association (SEWA) and local community of Wardha.
About the Promoters
Shishir Bajaj
Chairman/ Managing Director
Bajaj Hindusthan Ltd.
Owner, President, Manager degree
program – OPM28 from the Harvard
Business School.
MBA from the New York University
(Leonard N. Stern School of Business).
Shishir Bajaj serves as Chairman of
the Bajaj Group and Chairman and
Managing Director of BHL, a part
of the Bajaj Group, India. He is also
Chairman of Bajaj Consumer Care,
the holding company of Bajaj Corp, a
company dealing in the FMCG sector.
He has over three decades of
extensive experience in the industry.
Actively engaged in representing the
company with clients, shareholders
and the community, he has earlier
served as President of the Indian
Sugar Mills Association and has
been an Executive Chairman of
Bajaj Hindusthan Ltd. since 1999.
Mr. Bajaj provides overall strategic
visionary leadership to the Group,
and is the key player responsible for
the Company’s continued success in
the competitive marketplace.
Kushagra Nayan Bajaj
Vice Chairman/ Joint Managing Director
Bajaj Hindusthan Ltd.
Bachelor of Science in Economics, Political
The future is
Philosophy and Finance from the Carnegie
Mellon University, Pittsburgh, USA.
Master of Science in Marketing from the
promising and
Northwestern University, Chicago, USA.
After completing his education in
August 2001, Kushagra Nayan Bajaj we look forward
took charge as Chief Executive of BHL.
He assumed responsibility for overall
operations. Presently, Kushagra is
to an exciting
Vice Chairman, Bajaj Group and Vice
Chairman/ Joint Managing Director period that would
possibly establish
of BHL. He is also Chairman of Group
company Bajaj Corp Ltd.
a pronounced
Mr. Bajaj is possessed by an inspiring,
infectious and relentless sense of mission
that is significantly larger than the
pursuit of business profits. His vision for
the future is to make efforts towards
rapidly modernizing rural India to
and decisive road
ensure that the gains of development
can be replicated in other corners of our map for us on the
Indian Industrial
country.
He was a recipient of the `Young
firmament
Achiever’ award by the jury of the 10th
Rajiv Gandhi Awards in 2007. Mr. Bajaj
was also nominated for the prestigious
Padma Shri Awards 2011 conferred
annually by the Government of India. - Kushagra Nayan Bajaj
 bajaj
than
birpl
bajaj corp
BAJAJ hindusthan ltd.

bajaj
Registered Office
BIDCO
Bajaj Bhawan

energy
Bajaj Bhawan B-10, Sector 3
2nd Floor Jamnalal Bajaj Marg
Jamnalal Bajaj Marg Noida - 201 301
226, Nariman Point NCR Delhi, India
Mumbai - 400 021, India Tel: +91 120 2543939/ 40
Tel: +91 22 22023626 Fax: +91 120 2543949
Fax: +91 22 22022238 www.bajajinfra.com

Corporate Office Kamalnayan

lpgcl
Bajaj Bhawan Jamnalal Bajaj
B-10, Sector 3 Foundation
Jamnalal Bajaj Marg Bajaj Bhawan
Noida - 201 301 10th Floor
NCR Delhi, India Jamnalal Bajaj Marg
Tel: +91 120 2543939 / 226, Nariman Point
2543942 / 48, 4045555 Mumbai - 400 021, India
Fax: +91 120 2543949 Tel: +91 22 22023605
www.bajajhindusthan.com Fax +91 22 22048681
DESIGN: www.designosis.in

www.bajajfoundation.org
Bajaj International
Realty Pvt. Ltd.
Bajaj Bhawan For further information, please
B-10, Sector 3 contact Ravijit Chaudhuri at
Jamnalal Bajaj Marg ravijit@lpgcl.com
Noida - 201 301
NCR Delhi, India
Tel: +91 120 2543939/ 40
Fax: +91 120 2543949
www.bajajrealty.co.in

BAJAJ corp ltd.

221, Solitaire Corporate Park
151, M. Vasanji Marg

jkbt
Opp. Apple Heritage
Chakala, Andheri (East)
Mumbai - 400 093, India
Tel: +91 22 66919477 / 78
Fax: +91 22 66919476
www.bajajcorp.com