DISTRIBUTION STRATEGIES

Distribution Strategy is a strategy or a plan to make a product or a service available to the

target audience. Distribution Strategy designs the entire approach for availability of the
offering. A company can decide whether it wants to serve the product or service through their
own channels or partner with other companies to use their distribution channels to do the
same.

Distribution Strategy is precisely the strategy deployed by a company to make sure that the
product or service can reach the maximum potential customers at optimal distribution costs.
A good distribution strategy can maximize the revenues and profits but a bad and unplanned
distribution strategy can lead to not only losses but also helping the competitors get the
advantage through the opportunity created by the firm with bad distribution strategy.

Types of Distribution Strategies:

1) Exclusive Distribution Strategy:

Exclusive stories to sell products or services leads to more control over the same. For
example, the luxury brand Louis Vuitton uses exclusive distribution strategy.

2) Inclusive Distribution Strategy:

Inclusive Distribution Strategy maximizes the outlets to maximize the sales. For example, the
cold drink brand Coca Cola uses inclusive distribution strategy to make Coca Cola available
even at the remotest places around the world.

3) Selective Distribution Strategy:

Selective Distribution Strategy carefully chooses multiple channels and partners with
different companies to distribute their product and services. For example, this distribution
strategy is used by brands like Adidas and Nike.
The distribution strategy adopted by Halcyon Stays is Selective Distribution Strategy, since
Halcyon Stays not only has its own website, but also has partnered with travel booking
websites like MakeMyTrip, booking.com, Agoda, TripAdvisor and the official website of
Halcyon Stays.