Communication and

4/12/2020
Presentation Skills
Assignment No. 3

Name: Mohsan Yaseen

SAP ID: 70077595
Section: “U”
Submitted To
Ma’am Sidra Shahid
 Tripple Bottom Line
Traditionally, business leaders concerned themselves with their bottom
lines—or, the monetary profits their businesses made. Today, more
leaders have begun to think sustainably. The triple bottom line theory
expands the traditional accounting framework to include two other
performance areas: the social and environmental impacts of their
company. These three bottom lines are often referred to as the
three P’s: people, planet, and profit.

Here is each “P” in more detail.

People:-
“People” considers employees, the labor involved in a corporation’s work, and the wider
community where a corporation does business. Another way to look at “people” is, how much
does a company benefit society? A triple bottom line company pays fair wages and takes steps to
ensure humane working conditions at supplier
factories.

Triple bottom line companies make an effort to

“give back” to the community. For example,
3M partners with United Way to fund STEM
education across the world. This initiative is an
example of “enlightened self-interest”—acting
to further the interests of others, ultimately, to
serve one’s own self-interest. The community
benefits, and 3M provides itself a well-
educated source of scientists and innovators for
generations to come.

Planet:-
A 2016 Gallup poll revealed that 64 percent of Americans are worried about global warming.
Public opinion has dictated that enterprises that harm the environment should also bear the cost,
and you can bet businesses are taking notice. The “planet” piece of the triple bottom line
indicates that an organization tries to reduce its ecological footprint as much as possible. These
efforts can include reducing waste, investing in renewable energy, managing natural resources
more efficiently, and improving logistics.

For example, Apple has invested heavily in environmental sustainability. Its massive U.S. data
centers are LEED certified. In 2016, the company announced that 93 percent of its energy comes
from renewables. These actions have nudged other tech giants like Facebook and Google toward
using more renewable energy sources to power facilities.
Profit: -
While every business pursues financial profitability, triple bottom line businesses see it as one
part of a business plan. Sustainable organizations also recognize that “profit” isn’t diametrically
opposed to “people” or “planet.” Swedish furniture giant IKEA reported sales of $37.6 billion in
2016. The same year, the company turned a profit by recycling waste into some of its best-selling
products. Before, this waste had cost the company more than $1 million per year. And the
company is well on its way to “zero waste to landfill” worldwide. According to Joanna Yarrow,
IKEA’s head of sustainability for the UK, “We don’t do this because we’re tree huggers, we do
this because it’s very cost effective.”

Benefits of the Triple Bottom Line

Though the triple bottom line has been around for decades, events such as the 2008 financial
crisis, the BP oil spill, and climate change cast an almost constant spotlight on corporate ethics
and  corporate social responsibilities. “Business as usual” now has a very different meaning.

For global companies, changing operations to minimize risk and fight climate change, for
example, requires a lot of time and money. But an upfront investment in corporate sustainability
can pay off. An MIT study found that companies that treated sustainability seriously—by making
a business case for it and setting concrete goals—were the ones that profited from sustainable
activities.

The success and profitability of corporate sustainability initiatives really depend on one thing: a
talented employee who knows how to take the triple bottom line from theory to reality. This
employee must have specialized knowledge of environmental science, accounting, and
economics as well as leadership skills and the ability to use systems thinking to make strategic
business decisions.

         Equity
Equity refers to fairness, justice and impartiality
Equity= Fairness and justice
Equity is need based approach
It justifies things on the basis of quality
It focuses on need and requirement of an individual.
Thus, known as need based approach
Equity makes sure what is needed and in which quantity
to an individual
Equity is the means/process
                               Equality
Equality refers to equal sharing and division,
keeping everyone at the same level
Equality= Sameness
Equality is not affected by the need of the people
or society
It justifies things on the basis of quantity
It gives same thing to all the people, irrespective of
their need
Equality does not look at what is needed for an
individual
Equality is the outcome/end result of the process
Equity is subjective. It differs from situation to situation
and from person to person
It identifies the differences and tries to reduce the gap
between the groups
Equity is positive discrimination
People are treated fairly but differently
Here, people can get what they need
Equity cannot be achieved through equality
It looks everyone differently
Proper analysis of the existing situation is needed to
practice equity
Equity can work even if people do not start from the
same point
Equity is taking a rationale and logical decision
Example: In a family, giving different quantity of food
to all the family member as per their age, level of
physical activity and dietary requirement of each of
them is equity
Example: Providing extra classes to the weak students
Example: When distributing a pair of shoes to the
football players, giving a right pair of shoes as per their
feet size
Equality is measurable. It does not vary and neither
matter whoever looks at it
It is not concerned with the differences or gap
between two or more groups
Equality might give rise to negative discrimination
People are treated equally but may be unfairly
Here, people will only get what everyone else gets
Equality can be achieved through equity
Does not look everyone differently
No such as analysis is needed is needed to practice
equality
Equality can only work if everyone starts from the
same place
Equality is mostly treating equally irrespective of
being rationale or not
Example: In a family, giving equal quantity of food
to all the family members irrespective of their
requirement and need is equality
Example: Same classes for all the students OR
extra classes for all the students irrespective of
their grades
Example: When distributing a pair of shoes to the
football players, giving a pair of shoes to all the
players without any concern to their feet size