Professional Documents
Culture Documents
Project
Project
Project
Student Resources
To liven up the course and help students learn the content material, we have made available
the
following resources:
◆ Forty-one exciting Video Case Studies (videos located at MyOMLab ): These Video Case
Studies
feature real companies (Alaska Airlines, The Orlando Magic, Frito-Lay, Darden Restaurants,
Regal Marine, Hard Rock Cafe, Ritz-Carlton, Wheeled Coach, and Arnold Palmer Hospital)
and
xxviii PREFACE