Professional Documents
Culture Documents
Advertising Media Kit 2011
Advertising Media Kit 2011
Advertising Media Kit 2011
what is
COMMUNitY MEDia?
www.eastvillagernews.com
Seaport publicize
their real estate,
Downtown New York’s
fitness centers,
spas, retail
multimedia news and
establishments,
hotels,
advertising source
restaurants,
boutiques,
hospitals,
universities, business associations and non-
profit organizations.
Community media | 145 6th avenue, First Floor | new york, ny 10013
Julio tumBaCo | aCCount
Phone: eXeCutive
212.229.2496 | Julio@thevillaGer.Com
| Fax: 212-229-2790
646-452-2490 | 212-229-2790 FaX | CommunitymediallC.Com
communitymediallc.com
email: francesco@thevillager.com
Newspapers: The compelling facts below underscore the strength
of newspapers:
Channel Of
newspaper on an average weekday.
P.S. 41 program
teaches kids all
about helping out
Editorial,
lEttErs
page 10
l.E.s.
food
fusion
page 14
award-winning
Local News
The New York Press Association (NYPA) and the National Newspaper Association (NNA) have
recognized Community Media with more than 155 awards over the past ten years, including NYPA’s
top prize for excellence (The Villager) and Community Leadership accolades from both.
Community media | 145 6th avenue, First Floor | new york, ny 10013
Julio tumBaCo | aCCount eXeCutive | Julio@thevillaGer.Com
Phone: 212.229.2496 | Fax: 212-229-2790
646-452-2490 | 212-229-2790 FaX | CommunitymediallC.Com
communitymediallc.com
email: francesco@thevillager.com
publications} 2011
thE viLLagER
Greenwich Village, Soho, Noho, that make this area such a desirable
Chinatown, Little Italy, Union Square and market. From preservation and quality
Gramercy — in short, the neighborhoods of life to development, housing, parks,
The Villager covers — are among the schools, politics and community boards,
most dynamic, colorful, contentious and the news doesn’t stop. Because Villagers
exciting places on earth. And it’s the — active, committed and creative —
people who live, work and play here don’t either.
For over 70 years, The Villager has been Downtown Manhattan’s preferred
news channel. The Villager offers the most in-depth local news —
information you’ll find nowhere else. Whether it’s the waterfront, community
board, politics, quality of life, local business, arts and entertainment or
profiles of newsmaking personalities, The Villager covers it best. The Villager
was voted New York State’s best weekly community newspaper in 2001,
2004 and 2005 by the New York Press Association, winning the coveted
Stuart C. Dorman Award.
“
i have lived in the village since
PRINT EDITION 1956. i have read the villager for all
Reaching over 30,000 readers, The Villager is of those years and continue to read
distributed every Thursday, subscription only. Print it every week. the village would
edition includes legal ads. The print edition is also not be the place that it is today...
online at thevillager.com. were it not for the villager.
”
ED KOCh
Former Mayor
NEw YORK CitY
REaDER DEMOs PRiNt aD The Villager is published each Thursday. Advertising space reservations
male 47%
RatEs* for The Villager are due one week prior to Thursday distribution date.
Community media | 145 6th avenue, First Floor | new york, ny 10013
Julio tumBaCo | aCCount eXeCutive | Julio@thevillaGer.Com
646-452-2490Phone: 212.229.2496
| 212-229-2790 | Fax: 212-229-2790
FaX | CommunitymediallC.Com
communitymediallc.com
email: francesco@thevillager.com
publications} 2011
DOwNtOwN ExPREss
Downtown Express readers have professional, family and community—
the means—and motivation—to buy they recognize the importance of
products that simplify their busy lives. taking care of themselves, their familes,
While balancing many priorities— friends and neighbors.
“
Downtown Express helps spread
the word about our youth pro-
grams, brings in new participants,
and is critical in creating a sense of
community downtown. it is a must-
read every week for its local news
PRINT EDITION and forceful and independent edi-
Reaching over 100,000 readers, Downtown Express is
torials.”
distributed every Wednesday with a residential focus
”
in Tribeca, Financial District, City Hall, Chinatown, BOB tOwNLEY
Battery Park, South Street Seaport, World Trade. 350 Executive Director
street boxes, restaurants, bars, cafes, retail businesses, MaNhattaN YOUth
banks and a targeted subscription list. The print
edition is also online at downtownexpress.com
REaDER DEMOs PRiNt aD Downtown Express is published each Wednesday, Advertising space reservations
male 44%
RatEs* for Downtown Express are due one week prior to Wednesday distribution date.
Community media | 145 6th avenue, First Floor | new york, ny 10013
Julio tumBaCo | aCCount eXeCutive | Julio@thevillaGer.Com
646-452-2490Phone: 212.229.2496
| 212-229-2790 | Fax: 212-229-2790
FaX | CommunitymediallC.Com
communitymediallc.com
email: francesco@thevillager.com
publications} 2011
PRINT EDITION
Reaching over 100,000 readers, Gay City News is
distributed every 14 days (Wednesday) throughout the “ “gay City News editor Paul schindler’s
always-strong opinions make the
paper kind of a must-read even outside the
”
Metropolitan New York area, via over 500 street boxes, community.”
newsstands, restaurants, bars, cafes, retail businesses,
banks and community gathering spots. The print BEN sMith, Politico.com
edition is also online at gaycitynews.com.
PRiNt aD Gay City News is published every other Wednesday. Advertising space
REaDER DEMOs RatEs* reservations for Gay City News are due one week prior to Wednesday
distribution date.
male 69%
female 31%
BlacK & White 1x 4x 6x 13x 26x
median age 38 full page $1535 $1390 $1310 $1225 $1155
25-34 34% 9.875” x 11.4” (add 15% for the inside front cover and inside back cover)
35-54 52%
half pages $960 $860 $810 $765 $715
median HHI $72,500 hor. 9.875” x 5.6375”
HHI $50k+ 63% Vertical 4.85” x 11.4”
HHI $75k+ 47%
quarter page $595 $545 $525 $495 $465
Community media | 145 6th avenue, First Floor | new york, ny 10013
Julio tumBaCo | aCCount eXeCutive | Julio@thevillaGer.Com
Phone:
646-452-2490 212.229.2496
| 212-229-2790 FaX || CommunitymediallC.Com
Fax: 212-229-2790
communitymediallc.com
email: francesco@thevillager.com
publications} 2011
ChELsEa NOw
“Manhattan’s Chelsea neighborhood community—continues to make
represents one of the most diverse the neighborhood thrive as a
and evolving communities in New destination for new development,
York City. Its mix of residents—from hotels, restaurants, theaters and
families and single twentysomethings nightlife activity.
to artists and members of the LGBT
“
we were thrilled with the ads for
First saturdays/March, which di-
rectly contributed to a hugely suc-
PRINT EDITION
Reaching 75,000 readers, Chelsea Now is distributed
cessful program! we had a record
240 guests in attendance...
every 14 days (Wednesday) via 125 street boxes
”
located on street corners from 14th to 34th Streets,
aNNiE waChNiCKi
from Broadway to the West Side Highway. Plus high- Marketing Manager
traffic indoor locations, including bookstores, cafes, NEw MUsEUM, MaNhattaN
restaurants, clubs, residences, etc. The print edition is
also online at chelseanow.com
REaDER DEMOs PRiNt aD Chelsea Now is published every other Wednesday. Advertising space reservations
male 52%
RatEs* for Chelsea Now are due one week prior to Wednesday distribution date.
female 48%
BlacK & White 1x 4x 6x 13x 26x
median age 37 full page $1535 $1390 $1310 $1225 $1155
25-34 26% 9.875” x 11.4” (add 15% for the inside front cover and inside back cover)
35-54 37%
half pages $960 $860 $810 $765 $715
median HHI $84,500 hor. 9.875” x 5.6375”
HHI $50k+ 62% Vertical 4.85” x 11.4”
HHI $75k+ 47% $595 $545 $525 $495 $465
quarter page
4.85” x 5.6375”
college-educated 81%
eighth page $385 $345 $325 $310 $285
employed 81% 4.85” x 2.75”
working full-time 78%
professional/managerial 71% front page $1095 $1045 $985 $935 $895
strip 9.875” x 2.00”
married 36%
significant other 42% BacK coVer $2295
with kids 26% 9.875” x 11.4”
Community media | 145 6th avenue, First Floor | new york, ny 10013
Julio tumBaCo | aCCount eXeCutive | Julio@thevillaGer.Com
Phone:
646-452-2490 212.229.2496
| 212-229-2790 FaX | |CommunitymediallC.Com
Fax: 212-229-2790
communitymediallc.com
email: francesco@thevillager.com
publications} 2011
For over 70 years, The Villager has been the most authoritative voice in
Manhattan’s West Village, documenting politics, arts, neighborhood events,
crime and an ever changing array of personalities and issues. The East
Villager and Lower East Sider will use the same formula to take a weekly
snapshot of life in one of New York’s most iconic neighborhoods. It is the
East Village that has been at the heart of just about every revolution that has
spun out of New York...from fashion and the arts, literature, civil rights and
immigration, politics, technology and even architecture.
“
this is a great addition to the East
PRINT EDITION
”
village. Love the coverage.
Reaching over 20,000 readers each Thursday The East
Villager and Lower East Sider is distributed to dozens of harry hanson
locations within the district of Manhattan that is defined hanson Fitness
by Broadway to Avenue D, 23rd Street to Delancey. You
will find our bright yellow streetboxes in high-traffic
areas and single copy distribution inside residential
buildings, clubs, associations, medical facilities, retail
establishments, entertainment venues and retirement/
assisted living facilities and centers. The print edition is
also online at eastvillagernews.com.
REaDER DEMOs PRiNt aD THE EAST VILLAGER is published each Thursday. Advertising space
male 55%
RatEs* reservations are due one week prior to the desired issue.
female 45%
BlacK & White 1x 4x 6x 13x 26x 52x
median age 41 full page $1535 $1390 $1310 $1225 $1155 $995
25-34 19.9% 9.875” x 11.4” (add 15% for the inside front cover and inside back cover)
35-54 64%
half pages $960 $860 $810 $765 $715 $625
Community media | 145 6th avenue, First Floor | new york, ny 10013
Julio tumBaCo | aCCount eXeCutive | Julio@thevillaGer.Com
646-452-2490Phone: 212.229.2496
| 212-229-2790 | Fax: 212-229-2790
FaX | CommunitymediallC.Com
communitymediallc.com
email: francesco@thevillager.com
print edition readership/distribution area} 2011
{
DOWNTOWN EXPRESS 100,000
GAY CITY NEWS 100,000
CHELSEA NOW 75,000
42nd STREET
now
chelsea
(distributed throughout
manhattan, Brooklyn,
Queens and BronX...500
distribution points
every other thursday)
EAST VILLAGER:
10009, 10003, 10002, 10012, 10010
CHELSEA NOW:
10001, 10018, 10016
downtown
express
DOWNTOWN EXPRESS:
10004, 10280, 10007, 10038, 10002, 10007,
10014
Community media | 145 6th avenue, First Floor | new york, ny 10013
Julio tumBaCo | aCCount
Phone: eXeCutive
212.229.2496 | Julio@thevillaGer.Com
| Fax: 212-229-2790
646-452-2490 | 212-229-2790 FaX | CommunitymediallC.Com
communitymediallc.com
email: francesco@thevillager.com
web} 2011
MONthLY tRaFFiC
network
Page Views 2,206,878 434,848 483,914 874,288 311,398 102,430
Average Length of Visit: 4.38 minutes. Source: OCTOBER 2011 internal metrics. 4
3
1 1
180 X 150 PIXELS. $550 $935 $1320 $1650 $1925 2
ARTICLE TOOL SPONSOR
2
300 X 90 PIXELS
NARROw RECTANGLE
2
$590 $1003 $1416 $1770 $2065
(right margin)*
DigitaL aD sPECs/DEaDLiNEs
DEADLINES are 7 days in advance of publication for both insertion orders and acceptable artwork.
EMAIL all ad creatives to: ads@CommunityMediaLLC.com. wE DO NOT ACCEPT FLASH FILES FOR EMAIL BLASTS.
1. Most current web technology advertising file-types and creative are accepted. Rich Media can have a 100k secondary load file size. All lo-
cally served ads require a SWF, FLA, GIF/JPG and click-through URL. Overlay ads, expandable ads, video ads and 3rd-party iFrame requests
must be made in writing to your sales representative. No flash ads accepted for E-blast
2. Files must be no larger than 30k.
3. Schedule, all URLs and billing info must be included in email.
Community media | 145 6th avenue, First Floor | new york, ny 10013
Julio tumBaCo | aCCount eXeCutive | Julio@thevillaGer.Com
646-452-2490Phone: 212.229.2496
| 212-229-2790 | Fax: 212-229-2790
FaX | CommunitymediallC.Com
communitymediallc.com
email: francesco@thevillager.com
print ad creation/submission} 2011
Four-Color
Tone (or Contrast) Reproduction
• Newsprint offers less contrast than text matte or coated stocks. The darkest four-
color area should not exceed 240%, the dot percentage should not
exceed 90%.
• Dot gain is approximately 30%.
• Reversed type or four-color black type should be at least 14 pt. and a medium-to-
bold sans-serif typeface is recommended. Dropped-out (reversed) type in a black-
only area should be at least 10 pt. medium to bold sans-serif typeface.
Fonts
Since we accept only PDF files for artwork, font files are not required. We cannot
make font corrections or any type of modifications to a PDF.
Community media | 145 6th avenue, First Floor | new york, ny 10013
Julio tumBaCo | aCCount eXeCutive | Julio@thevillaGer.Com
646-452-2490Phone: 212.229.2496
| 212-229-2790 | Fax: 212-229-2790
FaX | CommunitymediallC.Com
communitymediallc.com
email: francesco@thevillager.com
2011 editorial calendar} 2011
BACK TO SCHOOL SCHOOLS Sept. 7 SCHOOL Sept. 1 & 8 SCHOOL Sept. 1 & 8
SEPTEMBER Sept. 7
Sept. 21
Sept. 14,Sept. 21
HUDSON SQ. Sept. 28
FALL PREVIEW
Sept.14
Sept. 15, Sept. 22
HUDSON SQ.
Sept. 15, Sept. 22
HUDSON SQ.
Sept. 28 Sept. 29 Sept. 29
Community media | 145 6th avenue, First Floor | new york, ny 10013
Julio tumBaCo | aCCount eXeCutive | Julio@thevillaGer.Com
Phone:
646-452-2490 212.229.2496
| 212-229-2790 FaX || Fax: 212-229-2790
CommunitymediallC.Com
communitymediallc.com
email: francesco@thevillager.com