Professional Documents
Culture Documents
Individual Assignment 1 Format
Individual Assignment 1 Format
FORMAT
2. Introduction – Outline background of the study, brief descriptions of the website/social media,
etc. Identify the macro-environment forces faced by the company. Here, the reader should be
able to get a picture of the essential contents of the study.
4. Analysis of macro-environment – students must identify the forces. Please refer to the notes,
textbook or any related sources available. Discuss what is the impact of those forces towards the
website/social media; either positive or negative. Is there any opportunities available cause by
the forces? Justify.
5. References - Make sure all references are cited correctly (minimum 5 references).
Make sure you support your ideas with facts and figures. Please try to use your own words and ideas
based on your own work rather than just copy and paste from the internet.