Seven Key Design Elements of

an Effective Web Site from

Marketing point of view"

Ujjwal Rao
 7C’s of Website Design
4. Customization
3.Community
Site’s ability to self -
The ways sites enable user to
Content tailor to different 5. Communication
communication
Here users or to allow users
Contentthe site
to personalize The ways sites enable site to user
Here commendation or two way
communication
2. Content
6.Connection
Text, pictures, sound and
video, that Webpages Degree to which site is linked to
contain other sites.

1. Context Content Punenaturalgas.com

7. Commerce
Here
Sites’ layout and design Site’s capabilities to enable
commercial transaction
 Usability and the utility, not the visual design, determine the success or failure of a web-site. Since
the visitor of the page is the only person who clicks the mouse and therefore decides everything,
1. Context
user-centric design has become a standard approach for successful and profit-oriented web design.

Sites’ layout and design

1. Users appreciate quality and credibility- If website provides users with high-quality content, they are willing to compromise
the content with advertisements and the design of the site.
2. Web users are impatient and insist on instant gratification- If a web-site isn’t able to meet users’ expectations, or they find
difficulties with their search results then designer failed to get his job done properly and the company loses money.
3. Users want to have control- Users want to be able to control their browser and rely on the consistent data presentation
throughout the site.
4. Users don’t read, they scan- Analyzing a web-page, users search for some fixed points or anchors which would guide them
through the content of the page.
 2. Content Communicate effectively with a “visible language”

Text, pictures, sound and

video, that Web Pages
contain

1. Organize: provide the user with a clear and consistent conceptual structure. Consistency, screen layout,
relationships and navigability are important concepts of organization.
2. Economize: do the most with the least amount of cues and visual elements. Four major points to be
considered: simplicity, clarity, distinctiveness, and emphasis.
3. Simplicity: includes only the elements that are most important for communication.
4. Clarity: all components should be designed so their meaning is not ambiguous.
5. Distinctiveness: the important properties of the necessary elements should be distinguishable.
6. Emphasis: the most important elements should be easily perceived.
 3.Community How your website enables user-to-user communication. This can
be accomplished via message boards or even live chat.
The ways sites enable
user to communication

Live chats helps a great deal in analytics lets you know about

• Keeping Up with the Trends: Being Present across Platforms

• Improved Customer Service
• Increased Customer Engagement
• Monitoring Consumer Data & Gaining Insight
• Better Lead Generation, Qualification and Nurturing
• Easier Approach to Global Customers
• Cost Savings
 Customization allows customers to tailor your website to their wants
4. Customization and needs. Essentially allowing them to personalize your website
and make it their own. For example, the use of a “My Account”
Site’s ability to self - option or the ability to change the language, different colors and
tailor to different graphics of your website is always a bonus for your customer who
users or to allow users speak different languages.
to personalize the site
 Communication is the key, this entails the way your website enables site-to-user, user-to-site,
5. Communication and two-way communication. This can be done by, creating special offers to your customers,
email newsletters, surveys, contests, and providing your company’s contact information.
The ways sites enable site to user
commendation or two way
communication
 6.Connection How the site links to other sites or cloud drives.
Sites content can link to other sites. This new content can
Degree site is linked to other be placed in the same site to retain attention on site or
sites. be a path way out of the site.
 Commercial transactions, then it is important to make your site easy
and capable of doing so. Also relaying the message to your
7. Commerce
customers that their information is safe when using your site is
extremely important. Most website do so by having a “lock”
Site’s capabilities to enable
symbol in an upper corner to indicate such things.
commercial transaction

It must be reliable, easy to use, fast, efficient & hassle free to use.