Professional Documents
Culture Documents
Citations
Citations
Kot De R., isobel D., & Liem V., (2018, August ). When nothing is what
it seems: A digital marketing research agenda. Retrieved from
https://doi.org/10.1016/j.ausmj.2018.07.003
Himanshu
Grubor A., Djokic N., & Milićević N. ., (2018, October 10). THE USE OF
E-MAIL MARKETING IN ACCORDANCE WITH PERMISSION MARKETING
APPROACH IN PROMOTION OF A STUDY PROGRAM. Retrieved from
https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2018/1821-
34481804026G.pdf
B.A.M., A.A., & I.A.M., A. (2010). MOBILE MARKETING: EXAMINING THE IMPACT OF
TRUST, PRIVACY CONCERN AND CONSUMERS' ATTITUDES ON INTENTION TO
PURCHASE. Retrieved from https://www.semanticscholar.org/paper/MOBILE-
MARKETING%3A-EXAMINING-THE-IMPACT-OF-TRUST%2C-ON-B.A.M.-
I.A.M./1b38233b928cd151d6406b2621c6a3ceea08d7b1
Barnes . S., & Scornavacca E., (2004, January ). Mobile marketing: the
role of permission and acceptance. Retrieved from
https://www.academia.edu/1056916/Mobile_marketing_the_role_of_per
mission_and_acceptance
Geetika
Kemal, H.S., & Ispir, N. (2011). BASED MOBILE MARKETING AND SMS AD
AVOIDANCE.
Retrieved from
https://www.academia.edu/5742306/PERMISSION_BASED_MOBILE_MARKETING_AND_SMS_AD_
AVOIDANCE
Smutkrupt P., Kririt D., & Khang D. B., (2011, January ). The impact of
permission-based mobile advertising on consumer brand knowledge.
Retrieved from
https://www.researchgate.net/publication/275343559_The_impact_of_p
ermission-based_mobile_advertising_on_consumer_brand_knowledge
Bhavesh
Trabelsi I., & Ben Rached K. S., (2010, ). Teenagers Reaction towards
Mobile Advertising: Role of "Permission Marketing" Concept. Retrieved
from https://reader.elsevier.com/reader/sd/pii/S1877042815020224?
token=8D57E9D917D78288A0B45FFB4D952673B43DF7C9A7945F59E
560D013551F2EA1558411D43F1D497A2D2946768C5A61CC
Marinova, A., Murphy, J., & Massey, B. L. (2002). Permission E-mail Marketing as a Means of Targeted
Promotion. Cornell Hotel and Restaurant Administration Quarterly, 43(1), 61–69.
https://doi.org/10.1177/0010880402431006
Eva
Shereshewsky, J. Permission versus permissive marketing. J Direct
Data Digit Mark Pract 3, 11–18 (2001).
https://doi.org/10.1057/palgrave.im.4340108