FINAL RESEARCH PROJECT REPORT

ON

“A STUDY ON EFFICIVENESS OF
ORGANISATION CLIMATE IN COCA COLA
COMPANY"

Submitted in Partial Fulfillment of the Requirement for the Master's

Degree in Business Administrator

SUBMITTED TO:-

SUPERVISIOR GUIDE :- SUBMITTED BY:-

Name :- Ms. Shipra Pathak Name :- Nidhi Khoslla
Designation :- Assistant Professor Batch :- 2018 -2020
Chandigarh University UID:- 18 MBA 1813
Gharuan , Mohali Area Of Research :- Human Resource
PHASE 2

2.1 RESEARCH METHODOLOGY

A research design is the specification of methods and procedures for acquiring the needed
information. It is overall operational pattern or framework of the project that stipulates what
information is to be collected from which source by what procedure.

SAMPLING DESIGN

There are three types of objectives in a marketing research project:-

 Exploratory Research.
 Descriptive Research.
 Casual Research.
1. Exploratory Research:-The objective of exploratory research is to gather preliminary
information that will help define problems and suggest hypothesis.
2. Descriptive Research:-The objective of descriptive research is to describe things, such as
the market potential for a product or the demographics and attitudes of consumers who buy the
product.
3. Casual Research:-The objective of casual research is to test hypothesis about casual and
effect relationships.Based on the above definitions it can be established that this study is a
Descriptive Research as the attitudes of the customers who buy the products have been stated.
Through this study we are trying to analyze the various factors that may be responsible for the
preference of Coca-Cola products.

2.2 RESEARCH MEASURING TOOLS & TECHNIQUES

The primary tool for the data collection used in this study is the respondent’s response to the
questionnaire given to them. The various research measuring tools used are:-

 Questionnaire.
 Personal interview.
 Tables.
 Percentages.

2.3 SAMPLING DESIGN :- An integral component of a research design is the sampling

plan. Especially it addresses three questions: Whom to survey (sample Unit), how many to
survey (Sample Size) and how to select them (sampling Procedure). Making the census study of
the entire universe will be impossible on the account of limitations of time and money.
Hence
sampling becomes inevitable. A sample is only his portion of population. Properly done,
sampling produces representative data of the entire population.

SAMPLING TOOL:- Questionnaire was used as a main tool for the collection of data,
mainly because it gives the chance for timely feedback from respondents. Moreover
respondents feel free to disclose all necessary detail while filling up a questionnaire.
Respondents seeking any clarification can easily be sorted out through tool.

2.4 SOURCES OF DATA

The data has been collected from both primary as well as secondary sources.

SECONDARY DATA:-

It is defined as the data collected earlier for a purpose other than one currently being pursued.As
a researcher I have scanned lot of sources to get an access to secondary data which have formed
a reference base to compare the research findings. Secondary data in this study has provided an
insight and forms an outline for the core objectives established.The various sources of
secondary data used for this study are:-

 Magazines.
 Text books.
 Marketing reports of the company.
 Internet.

PRIMARY DATA: The primary data has been collected simultaneously along with
secondary data for meeting the established objectives to provide the solution for the
problem identified in this study.The methods that have been used to collect the primary
data are:-

. Questionnaire.

. Personal Interview.
ANNEXURE

QUESTIONNAIRE
1 NAME:
..............................................................................
2 GENDER:
a) Male b) Female

3 Do you drink Soft drinks?

a) Yes
b) No

4 How often do you have soft drinks per week?

a) Once a week
b) Twice a week
c) Thrice a week
d) Everyday
e) Rarely

5 What drink comes to your mind when you think of soft drinks?
a) Coca-Cola
b) Pepsi
c) Other products of Coca-Cola
d) Other products of Pepsi
e) Other drinks

6 What quantity do you usually prefer to buy?

a) 200-250 ml Glass bottle
b) 300 ml Can
c) 500 ml Pet bottle
d) 1 litre
e) 2 litre

7 What do you feel about Coca-Cola product range?

a) Excellent
b) Good
c) Satisfactory
d) Below Satisfactory
e) Bad

8 What occasions do you prefer to buy Coca-Cola products?

a) Festivals
b) Picnics
c) Parties
d) Cinemas
e) Just like that
9 What is your most preferred channel for purchasing Coca-Cola products?

a) Super markets
b) Retails
c) Vendor Machines
d) Pubs & Restaurants
e) Multiplexes

10 How much do you spend on Coca-Cola products per week?

a) 50-100
b) 100-150
c) 150-200
d) Above 200

11 Put (X) mark in which ever you feel is appropriate?

Parameters / Product Coca-Cola Products Pepsi Products
1) Branding
2) Quality
3) Price
4) Taste
5) Availability
6) Satisfaction

12 What kind of products do you want Coca-Cola to introduce in the future?

a) Fizzy Drinks
b) Fruit Drinks
c) Energy Drinks
d) Alcoholic Drinks