A REGIONAL HOSPITAL SYSTEM

THE PROBLEM :-
A Regional Hospital System contacted us for search engine optimization service
after they found out that they have been dropping their online recognition because
they have been no longer visible in seek engine result for specific area of
competency. Their presence and ranking on search engines like google is declining
which makes them out of the opposition.
They wanted a distinguished presence on seek engine and wanted to be ranked on
local searches for a diffusion of specialities.For this they require an effective and
affordable approach to bring in excellent traffic to their website who would
ultimately select to grow to be patients via the healthcare system.
THE SOLUTION:-

After brainstorming different idea for the health facility’s internet site, we
diagnosed several key movement items. These ranged from creating different key
words, to creating pages for the hospital, to expanding copy across key pages that
might assist them develop their organic presence, carry applicable site visitors to
the web site, and in the long run convert site visitors into new patients.
We created and implemented a search engine optimization plan for the hospital’s
main & affiliated websites that both increased traffic for the hospitals. We started
with keywords research as per hospital’s specialty and working on 5 Keywords for
this Hospital
1. Best Hospital in that area
2. Hospital in that city
3. Top Hospital in the city
4. Best Cardiac Hospital In the city
5. Multispecialty hospital in the city
We are working on Google’s algorithms. There are more than 200 actual ranking
factors that go into the algorithm, in general:
• Website Need to Fast, Secure & Mobile friendly • Website need to be best
content according to medical terms • Need to pick a right keywords • Website
need to be on page SEO(Title, Schema, Description) • You need to be optimize
videos • Website need good off page SEO • Google my business need to be 100%
filled out
We created Google My Business page for the hospital. Through this page, the
business is registered and verified, after verification information about the hospital
were filled. This page will help the visitor in collecting the information about the
hospital.

THE RESULTS OF OUR WORK

After few days of monitoring the performance of keywords and adjust to affect
search results, we noticed a substantial lift in organic traffic and rankings.
The total no. of searches for the hospital in one month was 26,164 out of which
customer in action were 5,680. The total no. of phone call for the hospital were
1,940 and the total views for the same were 36,100.
Revenue has persisted to climb, and monitoring enables us preserve to attribute
SEO and content material advertising and marketing efforts to new affected person
and sales boom.