Factors affecting consumer perception towards internet banking in India

Objective:-
1. To find out the various factors which affect consumer perception towards internet
banking.

Organisation: Commercial banks

Commercial Banks form a very crucial part of country’s economy. These are those financial
institutions that accept deposits from public, lend money to public for various purposes at
different rates. They earn profits in the form of interest, commission, etc. In India, these all
banks are regulated by RBI.

Functional area: Marketing

Scope: The data will be restricted to 100 customers who are using internet banking from Delhi
and NCR due to time and resources constraints.

Methodology

The survey method was used for collecting the primary data to test the research model. The
sample size will be of 100. All customers will commercial bank customers select randomly from
universities, companies and employees in public and private organizations. The questionnaire
was administrated by meetings with respondents on a one-to-one and were asked to circle the
response which best described their level of agreement with the statements. Likert scale
questionnaire is used to collect the data.

Tools

Exploratory factors analysis is used to analyze the factors affecting customer’s perceptions. The
relationship between the variables is identified by using the correlation and regression model. It
would be applied with the help of statistical packages i.e. SPSS.
Hypothesis

It is a topic on perception of the customers so no hypothesis will be applied.