ACKNOWLEDGEMENTS

We would like to express our deepest appreciation to all those who helped us a lot in
completing this report. A special gratitude we give to our Business Communication’s
lecturer, Miss Helmina whose contribute a lot in suggestions and encouragement for us in
completing this assignment. She guide us thoroughly in order for us to have a perfect
analytical report.
We are really grateful because we managed to complete our MGT269 assignment within the
time given by Miss Helmina. This assignment cannot be completed without the efforts and
cooperations from our group members that consists of Nur Ain Nadhirah, Raizatul Asyiqin,
Siti Rahmathiah, Nina Sabrina, Siti Muthmainnah and Kuzairah though at first there was
some problems but we managed to be responsible towards each parts that leads to a complete
report.
Other than those people, we would like to thank to our friends for giving suggestions,
opinions and willingness to spend some time with us finishing the assignments together. They
cheered our days up to motivate us so that our assignment can be done on time.
This analytical report cannot be done with the help of our respondents by completing our
survey questionnaire. We are infinitely thanking to all our respondants for willingly to spend
their time to answer and completing our survey questionnaire.
Not to forget to both of our parents that always giving us a never ending moral supports.
When being far away from family we do feel unmotivated sometimes and we thank to our
parents for their motivations and wise words to push ourselves finishing this report.
Lastly,we would also like go extend our warmest gratitude to UITM’S library for valuable
resources and information which have greatly assisted us towards completing this assignment
succesfully.We hope that this analytical report will be accepted by Miss Helmina. We worked
hard in order to complete this and we really hoping that every informations that we provide in
this report can be acceptable for the lecturer. Thank you.

1
EXECUTIVE SUMMARY
Social media is a platform was built for all people around the world to use. Usually, we throw
a phrase a lot and frequently describe what we post on sites and apps like Facebook, Twitter,
Instagram , Snapchat, and others. Based on Daniel Nations article, the social media are web-
based communication tools that enable people to interact with each other by both sharing and
consuming information.
In background, we describe each of the applications individually like when was it created and
the advantages. For example, Instagram platfrorm is a picture and video-sharing social
networking services owned by Facebook Inc. The advantages of the application which is to
allow users to upload photo and videos to the service.We also give the statistic and
differentiate between the research on 2016 and 2017.
Everything that we do there is no way that we would not make any mistake and the same
applies to these applications. There is a few problem that we can found like getting addicted
to social media, having a fake identity, health issues, diminishes of understanding and
thoughtfulness, cyber bullying and procrastination. To emphasize, these problems should be
solved as soon as possible by the authorities.
In our research we collect the data using primary data which is we target the teenagers to
complete our questionnaire that in rage between 17 until 19 years old. By using this method,
we receive 172 respondents for the questionnaire that we made.
From our findings, we find that majority of the respondents agreed that social media was
helpful in their life but there is also 20% from the respondents disagree about that because it
brings harm for the time being because it could make people get addicted to it. We also get
the percentage of usage by the teenagers is high which is we could say that teenagers spend
time more on social media.
In conclusion, we can conclude that social media is more helpful than harmful. It shows that
teenagers could think rationally and carefully to used the social media wisely. Sometimes,
people can make mistakes because human cannot not run from doing it.
We recommend that social media such as Instagram, Facebook, Whatsapp , Snapchat,
Telegram and wechat should update the system of the applications to make a limit time for
every log in by the authorities to ensure the usage of social media in daily life.We also
recommended to lighten the security of the user’s privacy. Parents play the roles to monitor
their own children. Last but not least, the individuals themselves also should beware of what
they going to post on any social media platform to ensure their safety.

2
BACKGROUND OF THE TOPIC

Social media are interactive computer-mediated technologies that facilitate the creation and
sharing of information, ideas, career interests and other forms of expression via virtual
communities and networks. Social refers to instinctual needs humans have to connect with
other humans. Meanwhile, media means what we use to make connection with other humans.
That’s means, Social media is media used for social interaction.
According to Pop Culture Universe, "Social media is an umbrella term that refers to all online
communities or publications that foster and encourage conversation between users and allow
them to develop, critique, publish, and interact with a vast array of online content."
There are some examples of social media that people nowadays frequently used, such as
Facebook, Twitter, Instagram, Snapchat, WhatsApp, Wechat and Telegram.
Facebook is a popular free social networking website that allows registered users to create
profiles, upload photos and video, send messages and keep in touch with friends, family and
colleagues. It is a social networking service launched as FaceMash in July 2003, but later
changing to TheFacebook on February 4, 2004. It was founded by Mark Zuckerberg with his
college roommate and fellow Harvard University student Eduardo Saverin.
Twitter is a free microblogging service that allows registered members to broadcast short
posts called tweets. Twitter members can broadcast tweets and follow other users' tweets by
using multiple platforms and devices. It was created in March 2006 by Jack Dorsey, Noah
Glass, Biz Stone, and Evan Williams and launched in July of that year.
Instagram is a photo and video-sharing social networking service owned by Facebook, Inc.
Original author are Kevin Systrom, Mike Krieger (Burbn, Inc.). It was released on October 6,
2010. It allows users to upload photos and videos to the service. It's like a simplified version
of Facebook, with an emphasis on mobile use and visual sharing. An account's posts can be
shared publicly or with pre-approved followers. Just like other social networks, it can interact
with other users on Instagram by following them, being followed by them, commenting,
liking, tagging and private messaging.
Snapchat is created by Evan Spiegel, Bobby Murphy, and Reggie Brown. It developed by
Snap Inc., originally Snapchat Inc. Initial released on September 2017. Snapchat is both a
messaging platform and a social network. Users can chat with their friends by sending them
photos, short videos up to 10 seconds long.
WhatsApp Messenger is a freeware and cross-platform messaging and Voice over IP (VoIP)
service owned by Facebook. The application allows the sending of text messages and voice
calls, as well as video calls, images and other media, documents, and user location. The
application runs from a mobile device but is also accessible from desktop computers while
the mobile device is connected to the Internet; the service requires consumer users to provide
a standard cellular mobile number. It developed by WhatsApp Inc. Initial released on January
2009.

3
Wechat is a Chinese multi-purpose messaging, social media and mobile payment app
developed by Tencent. It was first released in 2011, and by 2018 it was one of the world's
largest standalone mobile apps by monthly active users, with over 1 billion monthly active
users (902 million daily active users). In addition to China, it is also the most popular
messaging app in Bhutan.
Telegram is a cloud-based instant messaging and voice over IP service developed by
Telegram Messenger Inc. Initial released on August 2013. Users can send messages and
exchange photos, videos, stickers, audio and files of any type. It’s just the same function as
WhatsApp.
Social media use continues to grow rapidly, and the number of people that using the top
platform in each country has increased new users by almost 1 million every day during the
past 12 months. More than 3 billion people around the world now are using social media
each month, with 9 over 10 of those users accessing their chosen platforms via mobile
devices. The number of social media users in 2018 is 3.196 billion, up 13 percent year-on-
year.
Through studies that have been conducted, from 32 million residents of Malaysia, it is
estimated that 24.5 million of whom are Internet users (76.9%) respectively. While the rest
(23.1%) does not have access to the Internet in 2017.
According to the research, there are 97.3% of Malaysian Internet users do have at least a
Facebook account. By numbers, we are looking at 23.83 million of Malaysians that do have a
Facebook account. For Instagram, there are 13.74 million Instagram users in Malaysia,
increase from 46.7% (2016) to 56.1% (2017). After that, followed by the other social media
which is YouTube are 45.35% , WeChat are 43.7%, Google+ are 28.3%, Twitter are 26.6%,
LinkedIn are 9.1%, Snapchat are 7.7%, Line are 7.6%, Tumblr are 4.8%, and the another than
that are 0.9%.

4
PROBLEMS

First and foremost, getting addicted to social media is the addictive part of the social
media it is very bad and can disturb personal life as well the teenagers are the most affected
by the addiction of the social media. They get involved directly and are eventually cut off
from the society. It can also waste of individual time that could have been used by useful
tasks and activities such as do assignments.This thing will happen when you feel
disconnected from family and even from your friends. It could be because teenagers feels like
a misfit or that does not conform to the way that others friends or people who are around
behave or think. It could cause your teen to feel confused or frustated and the only place
where they can be their own self without feeling out of place is the social media.
Social media also can caused health issues because.The excess usage of social media have
a negative impact on the health. It is because when we always spend time to social media we
will get not enough sleep. Having enough sleep is of paramount importance. Getting worked
up with anxiety or envy from what we see on social media keeps the brain on high alert,
preventing us from falling asleep. Plus the light from the mobile mobile device just inches
from the face can suppress the release of melatonin which is hormone that helps us to feel
tired. This research by discovery will shock you by showing how bad your health can be
affected by the use of social media.
Next, is diminishes understanding and thoughtfullness since the inception of social
networking,the quality of of conversations has dropped, we be lieve that people who are sp
ending so much online that they don’t always understand the feeling, emotion and character
of the person they are talking to. When you talk to someone through a message or even a
voice, you cant always fully understand them. Social networking has ruined the
thoughtfullness in basically saying hello in person. For instance, you could say hello to your
friend in abroad with Whatsapp chat in seconds but what if there was no way to communicate
via social networking ? Well you would have to write them a letter and that is something
which is very thoughtful.
Additionally, fake identity also happen when people started creating fake profile using
images of infamous celebrities or others on social media and dating websites. There’s this
show on MTV called “Catfish” where they exposed those who’s not using they true identity
on internet. After researching the person to see if they are the real deal, the hosts of the show
then will contact them to met up with the person they have been talking to online. More often
than not ,the person has a completely different appearance than they put out onto the internet
and they might even have a different name. Other than that, some people create fake profile
to get information online about others. They create fake profile of facebook to stalk someone
and gain information about those people.
Cyberbullying is a huge problem that we witness every single day on social media where
the anonymity that social networks provide can be used by the perpetrators to gain peoples
trust and then terrorize them in front of their peers.These online attacks often leave deep

5
mental scars and even drive people suicide in some cases. These apps on social media make
bullying more easy and seductive for teens because it promising them anonymity. On the
contrary, sarahah is a new app for cyberbullying where you can comment annonymously on
people if you know their link. Sarahah is a simillar app called Sayat.Me, which was shut
down when they found out that app is being used for cyberbullying. You’ll be surprised to
find out that cyberbullying isn’t just affecting kids but also full grown adults.
Last but not least, promotes procrastination this one probably comes as no surprise but
social media leads you to academic procrastination and everyone knows about this but they
just blew it away and pretend it didn’t affect their academic work at all. For some people, it is
hard to resist the daily scroll on instagram especially when most of your work is completed
online. Being online while doing your assignment is difficult because you are surrounded by
tempting sites on the internet. Three hours later, we are doing our homeworks the next thing
we know we are on social media checking all the non-important notifications and chats while
our works are still incomplete yet we still decided to procrastinate it by promising ourselves
to get it done tomorrow or the next day.

6
METHOD OF COLLECTING DATA

The method of collecting data that we use is primary data which we are targetting the
teenagers to complete our questionnaire that are all in range of 17 to 19 years old.
Primary data is the method of creating questionnaire that needed to distribute to respondent
for them to complete it. Those survey answers helped a lot in this research that can give us
the final answer and achieving our objective in this report which is to decreasing the usage of
social medias in a group of teenagers because media today has a huge influence and impacts
on them where they more easily got distracted by this sides of social media.
The questionnaire we asked about was their frequency of spending their time to social media
in one day and how many social media that they used currently. Other than that there is also a
question about their opinions wether social media is helpful or harmful in any ways and they
can state their own reasons for it. From their responds we also can conclude wether social
media brings more harms or benefits.
These questionnaire have been distributed to these teenagers for them to complete it in two
days which resulted in a total of 172 respondents.
As soon as they submit their responds, we analyzed it using a pie chart and bar graph to show
percentages and results of each applications that we put in those questionnaire based on their
answers.
The sample of the questionnaire can be found at the appendices.

7
FINDINGS

From our analysis of questionnaire of 172 respondents, we get a result of 100% of them using
social media.

Figure 1. Respondents that have social media

Respondents

Male
21%

Female
79%

Male Female

8
 Figure 2. Gender of respondents

The figure above shows the percentage of respondents that consists of 21% of male
respondents and 79% of female respondents that have cooperated to answer our
questionnaire.

Social Media Platforms

180 162 168
160
140 124
120 104
100
76
80
60
40
20
20
0
Instagram Whatsapp Twitter Snapchat Facebook WeChat

Social Media Platforms

Figure 3. Social media platforms that respondents have

From the chart, we conclude that Whatsapp is the highest rank which have 168 votes.
Majority of the teenagers use Whatsapp as their platform to communicate with others as this
platform is the most common application in our country, Malaysia and it is an easy
application that lot of people already get used to.
While the lowest percentage of teenagers vote as their platform is Wechat which have only
21 votes out of 172 respondents. This might probably because people been assuming that this
application is used by the ones who is considered low class and mainly because only China is
the country that uses WeChat as their main platform of communicating.

Spending Time
The pie chart beside shows that most of
1.4
teenagers always spent more time on social
27 media. This can affect their time management
such as lack of sleep. While teenagers that
spent their time on social media once a day is
only 4 people. This showed that they just
open their social media just enough to keep
update on what is happening in the world
which means they are not interested to waste
their time on social medias.
141
9

Always Rarely Once a day

Figure 4. Time respondents spent for a day

Harmful
20%

Helpful
80%

Helpful Harmful

Figure 5. Respondent’s opinion about social media

20% of the respondents votes for social media is harmful for them. The respondents also
known as teenagers mostly said that they get addicted to social media to the point they get
distracted with it and eventually procrastinate their works such as assignment. Other than
that, they also said social media can be the reason of teenagers nowadays being introvert and
lack of communication skills, They tend to feel awkward being around lot of people and just
focusing on their phone. Some of them also said that, social media is harmful because users
like to share rumors and news to social media platform such as WhatsApp without knowing
the news is true or not. Lots of people can get wrong information by that.
Meanwhile, we conclude that social media is helpful for teenagers since our respondents
votes the most for helpful which is 80%. Some of their reasons were social media is where
we can communicate with others easily and conveniently. From this, we can also get to know
new friends from Twitter, Instagram and Facebook. These kind of social media helps people
to socialize with people around the world and importantly can learn about their culture. Next,
they said that social media helps a lot for their studies especially to find additional
information for their assignments. Nowadays it is easier to find information on social media
instead of going to the libraries and search for books. Other than that, social media helps
teenagers in keeping updates towards the current issues of this world since they spent most of
their time on social media. These current issues also can be known in just a short time since
the power of viral is unbeatable. Last but least, our respondents said that social media is
helpful because they can know some life hacks such as how to peel pineapple in a correct

10
way or what we need to do when our shirt become loose. These hacks helped a lot in the
concept of do it yourself without needing to spend our money.
The respondent’s answers can be find at appendices.

RECOMMENDATIONS
Based on our research, we recommend that the creator of these social medias such as
Instagram, Twitter, Facebook, Whatsapp, Telegram, Snapchat and Wechat should update the
system of the applications to make a limit time for every log in. If the user exceed from the
limit time that have been fixed, it will automatically closed and could not be used by the user
for the rest of the day. It is to ensure that the users would not spend a lot of time on social
medias that can cause decreasing in their productivity.
Next, we recommend that the authorities to tighten the security of the user’s privacy such as
the passwords and number phones. This is important as people nowadays knows hacking to
the point they know about someone’s privacy life which is creepy.
Other than that, parents play the roles to monitor their children once they started using social
medias. This is important for the parents to stay alert of what their children is up to like they
might share something shameful or privacy things in the social medias.
Last but not least, the individuals themselves should beware of what they are going to post on
any social media’s platforms as they can harm themselves later on like any kidnappers can
target them by just searching them on the location that they post on any social media.

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CONCLUSIONS
Based on our suvey questionnaire, we find that most of the teenagers agreed that social media
is helpful instead of harmful. Social media can bring a lot of benefit from any aspects
including being the main platform of communicating to one and another. This helps
especially when two person being away from each other but still can keep in contact using
applications like Whatsapp, Telegram, Facebook and Wechat.
Other than that, the era that we lived in right now is modern in technology whereby people do
not really go out and buy for newspapers. People nowadays prefer to search for articles to
keep up with the current news.
Next, social media plays the role of people around the world comunicating with each other
without being to travel or feeling trapped in your own country. Socializing with other people
around the world is the key of certain country have a good diplomatic.
Besides, most teenagers agree of social media being helpful is that the information in it is
endless like the moment they search for certain topic, they can find a lot of information on
which that can helped them for their assignment. Instead of searching for books in any
libraries, it is much easier to just search any reference in e-book.
Lastly, we conclude that social media can bring so many benefits in our daily life especially
in this report, teenagers. In order to not misused of social media, the teenagers themselves
need to restrain themselves and to always aware of what might happened once they share
something into the social media.

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Five problems with social media, 28 JUNE 2016 , Emily Strober,

https://www.google.com/amp/s/www.theodysseyonline.com/five-problems-with-social-
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Disadvantages of social media for society , 10 MARCH 2016, Bilal Ahmad,
https://techmaish.com/advantages-and-disadvantages-of-social-media-for-society/ ,
23/3/2019 ,21:02 .
Disadvantages of social networking, 16 JUNE 2014 , MERILYN PRICE,
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Procrastination of social media, 1 FEBRUARY 2017 , EVAAUDREY,
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22:02.
Internet Usage Statistics in Malaysia for 2017, Tuesday, March 26, 2019, Faizal,
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Facebook, August 2014, Margaret Rouse, https://whatis.techtarget.com/definition/Facebook ,
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APPENDICES

Sample of questionnaire

Is Social Media Helpful Or Harmful In Any Ways ?

1. Gender

Male

Female

2. Do you have social media ?

Yes

No

3. List all the social medias that you have

4. How often do you open your social media in a day ?

Always

Rarely

Once a day

5. What do you think of social media ?

Helpful

Harmful

6. Based on question 5, state your reason.

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